Yongchen Lu
Analyst · Argus Research Corporation
Thank you, Gemma. Good morning and good evening, everyone. 2024 marked a pivotal year for the company. We solidified our differentiated strategic positioning in Coffee Plus Fresh Prepared Food, completed the made-to-order renovation of almost all company owned and operated stores, surpassed 24 million registered loyalty club members and received over 6,200 individual subfranchisee applications by year-end. In Q4 2024, we celebrated the grand opening of the 1,000th Tims China Shopping Center Shanghai, where the Tims China story began. This achievement is a testament to Tims China's enduring presence in the region and to our ambition for further growth. Amidst macroeconomic volatility and intense market competition, our team demonstrated great resilience and achieved significant profitability improvements through enhanced operational efficiencies, supply chain optimizations and rigorous cost controls. 2024 full year company-owned and operated store contribution margin, which is EBIT margin previously and full year adjusted corporate EBITDA margin improved by 5.3 percentage points and 9.9 percentage points year-over-year, respectively. Continuous product innovation has always been a strategic focus for us. In 2024, we launched a total of 92 new products, 47 new beverages and 45 new food items, which contribute approximately 25% of our top line sales. [Standardize] offerings have resonated strongly with our guests, such as beverages, including [indiscernible] fragrant coconut water [Foreign Language] and Buffalo milk latte [Foreign Language], and food items include Angus beef and cheese [Foreign Language], Pistachio Smile Bagel [indiscernible], Black Gold Cheese Mammoth Bagel, et cetera. We continue to strengthen our leadership in the bagel platform, selling a total of approximately 22 million bagel and bagel sandwich products in 2024. To boost revenue across breakfast, lunch and [indiscernible] daypart, we have launched an all-day solution tailored to our guests' needs at different times. We have customized our operations for each day of the day -- each part of the day, shifting from simple promotions to scenario situation-based strategies. We have focused on understanding and meeting our guests' specific needs during each time period. For instance, we introduced a breakfast combo with [indiscernible], which suits morning routines and offers great value starting from RMB 14.9, just about USD 2. Building on our classic bagel breakfast sets, the [indiscernible] combo includes protein-rich options like meat, catering to high energy needs in colder months. Meanwhile, the [indiscernible] itself is live yet satisfying, perfect for those wanting a hardy but not overly filling breakfast. Recently to boost the lunch sales and offer our guests a healthy lunch options, we have introduced the light bagel burger lunch box, cheesy bagel bowl [indiscernible]. This product caters to the needs of health-conscious consumers by providing a nutritious and convenient meal. The lunch box combines a light yet filling bagel burger with other healthy yet tasty items, making a perfect choice for those who want a satisfying lunch without a heavy feeling. This product series pricing competitively from RMB 25.8, just about USD 3.5 has been warmly welcomed by market since the launch, contributing meaningfully incremental daily transactions per store. In 2024, we strategically expanded our store footprint while maintaining capital efficiency, delivering absolute convenience for our guests. A significant milestone was reached in Q4 2024 with the grand opening of Tims China 1,000th store in Shanghai, marking a pivotal moment in our national expansion journey. Leveraging sub-franchisee partnerships, we accelerate our market penetration, entering into 82 cities by year-end, including the debut of our first stores in Chuzhou, Hengshui, Jiangmen, Shenzen and Suzhou during the fourth quarter of 2024. This growth strategy not only strengthened our brand presence, but also ensured sustainable scalability through optimized resource allocation. Since we launched our individual franchisee business in December 2023, we have received over 6,200 applications and successfully opened around 100 stores by the year end of 2024 and signing a lot more, showcasing market confidence in our franchise model. We have established an attractive store unit economics for our subfranchisees with a reasonable 2 to 3 years payback period on average. As of December 31, 2024, our registered loyalty club members exceeded 24 million, reflecting a remarkable 29.7% year-over-year growth. The average number of members per store has now surpassed 23,000, serving a strong catalyst for our growth in the future and clearly demonstrating our guests' ongoing support for Tims China loyalty programs, which inspires our team to continue delivering the best value quality products and services. At this time, I would like to turn it over to our CFO, Albert Li, to discuss our fourth quarter and full year 2024 financial performance in more detail.