Adam Waldman
Analyst · Eric Joseph with JPMorgan. Please go ahead
Yes. Thank you, Mike, and good morning, everybody. I’m very happy to be able to share a brief update on the launch of BRIUMVI. We’re approximately four weeks post-drug availability, so it’s still quite early, but I’m excited to share some initial insights and color around our progress and the reaction we’ve been seeing at BRIUMVI in the MS community. Excuse me. Since approval, our teams have been laser focused on executing our strategic launch objectives of building awareness, driving utilization at our targeted accounts, and minimizing access barriers to BRIUMVI. We are striving for flawless execution on each of these areas, which we believe will set the foundation for long-term success for BRIUMVI. We are so far highly encouraged by the initial feedback and enthusiasm we’ve received from a wide variety of stakeholders across the MS community and are confident in the potential of BRIUMVI to make a meaningful difference for patients with RMS. Raise awareness of BRIUMVI’s profile, we are investing in a mix of both in-person and virtual promotional resources to support our experience field team, while also leveraging peer-to-peer programs, digital marketing, social media, and presence at medical conferences and patient programs to ensure optimal coverage and appropriate education. In the weeks following our approval, we successfully executed multiple national webcasts with attendance that exceeded all of our internal expectations. We also have already trained several of the top MS specialists across the country to speak on our behalf and have executed many highly targeted peer-to-peer programs with key healthcare providers in major MS centers since gaining approval. We are making good early progress and increasing awareness of BRIUMVI throughout the MS community and will continue to increase our efforts here throughout the year. Our sales teams are working on driving adoption and utilization at our high potential targeted accounts. Our teams have been very effective so far, engaging with our customers to provide education. Their deep networks have allowed them to quickly engage with our initial targeted accounts since approval. Healthcare providers seem eager to meet with us and learn more about the BRIUMVI profile. In general, the overall feedback on the product label for BRIUMVI has been positive with customers consistently pointing to the perceived advantages of the one-hour infusion, the 24-week dosing schedule, the option of using oral pre-meds and limited post infusion monitoring in patients not experiencing infusion related reactions with the first two infusions. We also held an advisory board last week at the ACTRIMS Conference with some of the top MS specialists in the country to get their early feedback on the launch. They emphasized that BRIUMVI was a highly effective option with overall safety profile that is in line with expectations for a CD20 agent and also felt the tolerability profile, the faster infusion, the lack of breast cancer risk in the label, and the lower pricing strategy was differentiated and potentially meaningful for patients. They also were very complimentary of the early interactions they’ve had with our field-based teams. Based on all the feedback we’ve received so far, we continue to believe there’s significant interest in utilizing BRIUMVI for patients with RMS and many physicians have – that we’ve engaged, have expressed their excitement to start using the product. We have already seen a flow of patient enrollments at our hub, and in fact, the first patient was infused in Columbus, Ohio on February 1, just four business days after the drug was made – just four business days after the drug was made commercially available. There’s actually a really nice article about this patient and BRIUMVI in USA today. The early experience reported by the infusion centers has also been very positive so far, which is also highly encouraging. Our teams are highly focused on working to minimize access barriers and achieve optimal patient access to BRIUMVI. I believe our teams are doing a fantastic job navigating the expected early logistical challenges around obtaining P&T committee approvals, working with accounts on miscellaneous J codes and obtaining coverage for BRIUMVI. We have built an outstanding patient support program staffed by skilled, dedicated account specific case managers with deep experience in access and reimbursement, offering patients high-touch support throughout the reimbursement process. As part of this comprehensive program, we provide robust financial assistance program for eligible patients including copay assistance, quick start and coverage interruption programs, and we’re appropriate a program that will provide BRIUMVI at no cost to eligible patients who may have challenging – who may have challenges accessing BRIUMVI. Today, this team has been very successful working with centers and patients to help BRIUMVI while we continue to work on gaining coverage. Most importantly, we have already secured early payer coverage at several national and regional plans. In fact, we are ahead of our internal goals and very much on track to meet our goal to have coverage for the majority of covered lives in the U.S. by the first half of the year. I’m very happy to share that we now have coverage policies in place for approximately 35% of covered lives across the U.S. We are extremely pleased by these early coverage decisions and we believe it validates our pricing strategy and reflects BRIUMVI’s strong clinical profile and value proposition, and of course, the hard work of our payer and national account teams. It is still very early, but I’m proud of the progress our commercial teams have made across the launch objectives today. We are seeing very positive signs so far that reinforce our confidence about the road ahead. We look forward to working with providers, patients, payers, and advocates to continue to broaden access to BRIUMVI for patients with relapsing forms of MS. And given that we’re only a few weeks into the launch and we’ll not go into a lot more detail at this point, but I’m very pleased with where we are to date and look forward to sharing more progress in the next quarterly call. Sean?