John Mulligan
Analyst · Robert Baird
Thanks, Kathy. As Gregg mentioned, we're disappointed with our first quarter financial performance. Sales in the U.S. were softer than expected, even relative to updated guidance we provided in April, causing our reported earnings per share to fall short of our updated guidance as well.
Adjusted earnings per share, which measures the results of our U.S. operations, were $1.05, representing a 5% decrease from last year. First quarter GAAP earnings per share were $0.77, reflecting losses on early retirement of debt, which reduced our EPS by $0.41, EPS dilution related to our Canadian segment of $0.24, and net accounting gains of $0.36 related to the sale of our Credit Card portfolio.
Before I turn to our segment results, I want to remind you of a couple of factors that will be affecting our financial reporting this year. First, with the sale of our receivables, beginning with the first quarter, we are no longer reporting a Credit Card segment. And we now have 2 reportable segments, a new U.S. segment and a Canadian segment. In the first quarter, we began recognizing profit-sharing payments from TD, net of operating expenses, within SG&A expense in the U.S. segment.
To provide context, in an April 16 8-K, we provided revised quarterly segment reporting for fiscal years 2010 through 2012, in which Credit Card revenues, net of expenses, from our former U.S. Credit Card segment were recognized within SG&A expenses in the new U.S. segment.
In this year's financial reporting, revised 2012 U.S. segment results will be presented as prior year results. To provide additional context, this year's rate analysis includes a comparison to last year's performance in the historical U.S. Retail segment.
For simplicity, to the extent that's possible, in my discussions today, I will focus only on this year's U.S. segment results compared with last year's revised U.S. segment results.
Second, as I mentioned in our conference call -- last conference call, we've made changes to our vendor agreements regarding payments received in support of our marketing programs. As a result, in fiscal 2013, these payments will be recognized as a reduction in our cost of sales rather than a reduction to SG&A expense. This change is expected to create equivalent year-over-year increases in our U.S. segment gross margin and SG&A expense rates of 20 to 25 basis points, without affecting EBITDA and EBIT margin rates.
With that as context, I'll turn to the first quarter performance in our new U.S. segment. Total sales increased 0.5% on a 0.6% decline in comparable-store sales, combined with the contribution from new stores. Among the drivers of comparable-store sales, traffic was down 1.9%, partially offset by a 1.3% increase in average ticket. Our first quarter traffic decline essentially offset a 2% increase a year ago. As we told you at the time, we believed first quarter 2012 traffic was unusually strong due to the warm weather, and that proved to be the case as full year 2012 traffic was up 0.5%.
While we expect traffic will continue to be challenging given our near-term outlook for the economy and the consumer, we don't expect to continue to see traffic declines of the magnitude we saw in the first quarter. With the added pressure on household budgets from the recent payroll tax increase, the simplicity and compelling nature of our 5% REDcard Rewards discount is clearly attracting an increasing number of guests.
The penetration of sales on REDcards reached 17.1% in the first quarter, up from less than 12% a year ago. While discounts from this program continue to put pressure on our gross margin rate, this investment pays back through the benefit of increased loyalty and sales.
We continue to see households increase their spending more than 50% on average when they begin using a REDcard. And in Kansas City, which is a year ahead of the rest of the country, penetration is above 20%. And the rate of increase has shown no sign of slowing down.
Our U.S. segment gross margin rate was 30.7% in the first quarter, up about 50 basis points from a year ago. The change in recognition of vendor payments explained about 20 basis points of this increase. The remainder of the improvement was driven by rate increases within categories, which more than offset continuing gross margin rate pressure from our sales-driving REDcard Rewards and remodel programs.
Every year, Kathy's team works hard to incrementally improve gross margin rates within categories. And the year-over-year benefit from these efforts can vary meaningfully from quarter-to-quarter. In the first quarter, the magnitude of category rate improvement was stronger than normal, and we're expecting to see a more modest benefit in upcoming quarters.
Our first quarter U.S. segment SG&A rate of 20.3% was about 130 basis points higher than last year's revised U.S. segment rate. The primary drivers of this variance are about 50 basis points resulting from lower earnings on the Credit Card portfolio, and about 40 basis points related to technology, including our multi-channel efforts.
In addition, the change in vendor payments drove the rate higher by about 20 basis points and of course, with lower-than-expected sales, we saw less overall expense leverage than we anticipated.
On this last point, it's important to note that our first quarter results reflected meaningful store productivity improvements, and the entire organization did a great job controlling expenses. As I mentioned in the last call, we're anticipating incremental expense pressure from technology investments throughout 2013. And we plan to offset that pressure through disciplined expense management across the enterprise as the year progresses.
Also, I think it's important to provide more context for the decline in our earnings from the Credit Card portfolio because the portfolio continues to experience outstanding performance. However, there are 3 separate reasons which drove lower earnings from the Credit Card portfolio in the first quarter: First, the asset is smaller than a year ago; second, we're annualizing a $35 million reserve release in the first quarter of 2012; and finally, we began sharing portfolio profits with TD after the sale closed in March.
Notably, among these 3 reasons, profit-sharing drove less than 1/2 of the year-over-year reduction in Target's earnings from the Credit Card portfolio. And we expect all of these pressures will continue for the next several quarters.
Moving down the U.S. segment P&L, we reported a first quarter EBITDA rate of 10.4%, about 80 basis points lower than last year's revised U.S. segment rate. With about 50 basis points related to our Credit Card portfolio, that means our U.S. Retail operations accounted for only a 30 basis-point decline in the EBIT rate compared with last year, which is relatively stable when one considers that sales were unexpectedly soft this year, and we were annualizing a 5.3% comp last year.
In our Canadian segment, we generated $86 million in sales from 24 stores that were open, on average, a little more than 1/2 the quarter. Whenever we open a new store in the U.S., there is a rush of traffic and sales as curious guests shop it for the first time. But the rush in Canada exceeded our expectations. The first quarter gross margin rate in Canada was more than 38%, which is much stronger than our long-term expectations for a couple of reasons.
First, in new stores, we experienced a strong initial mix of Home and Apparel sales, as guests tend to shop these categories on their first trip to these stores. In addition, given the short time these stores have been open, they have not yet experienced any meaningful transitions or clearance activity. So this quarter's Canadian gross margin rate didn't reflect the impact of markdowns we'd expect to see over time.
The first quarter Canadian segment P&L was dominated by start-up expenses related to the 100 additional stores we're preparing to open later in the quarter. For the quarter, Canadian segment operations drove $0.24 of dilution to our consolidated earnings per share.
With the sale of our Credit Card portfolio in March, we recognized a pretax accounting gain of $391 million, of which $166 million was cash received in excess of book value and $225 million was related to a beneficial interest asset. This asset effectively represents a receivable for the present value of future profit-sharing payments we expect to receive from TD on the Credit Card balances transferred at the time of the sale.
Going forward, a portion of the profit-sharing payments from TD will be applied to unwind the beneficial interest assets. We expect to fully unwind it in 3 to 4 years and expect to reduce its size by about 50% in the first 12 months following the sale.
Also following the portfolio sale, we began deploying proceeds to retire debt and repurchase shares. Concurrent with the sale, we repaid, at par, $1.5 billion in funding that was previously backed by the receivables. We also launched debt tender offers to repurchase another $1 billion in high coupon debt, which led to losses recorded in interest expense of $445 million in the quarter. Of course, these tender offers created a meaningful economic benefit not reflected in the accounting for these losses. During the quarter, we also paid off commercial paper that we had used to provide short-term funding following the $2 billion in debt maturities last January. Finally, there's another $500 million maturity in June, which we expect to fund with proceeds from the sale.
We're pleased that with the completion of the sale, we were able to remove these more volatile assets from our balance sheet and quickly reduce a meaningful amount of debt that was funding them. Over time, we expect to apply the remainder of the proceeds from the portfolio sale to repurchase shares. In the first quarter, we invested $547 million to repurchase 8.5 million Target shares at an average price of just over $64. For the full year, we continue to expect to invest in more than $2 billion to retire shares, and we'll continue to govern the pace of execution in support of our goal to maintain our strong investment-grade credit ratings.
We paid first quarter dividends of $232 million, marking the 182nd consecutive quarterly dividend we've paid since becoming a public company. We will recommend that the board approve an increase in the dividend later this year, which would make 2013 our 42nd straight year in which we increased the annual dividend.
Now let's turn to our expectations for the second quarter and the year. In the U.S., we remain cautious about the near-term sales environment given the economic and consumer challenges Kathy and Gregg just mentioned earlier.
Yet with the recent weather challenge behind us and an easier comparison from last year, we expect second quarter comparable-store sales will recover into the 2% to 3% range. So far in May, we have continued to see cautious buying behavior from our guests, but the pace of sale has supported our view of the quarter. In the U.S. segment, we expect the second quarter gross margin rate will be up slightly from last year, driven entirely by the change in recognition of vendor payments.
We expect our second quarter SG&A expense rate will be just over 21%, nearly a full percentage point higher than last year's revised U.S. segment rate, driven primarily by a smaller benefit from Credit Card income and the change in recognition of vendor payments. This would put our second quarter EBITDA margin rate at about 10.5% and with expected leverage on D&A, an EBIT margin rate of 7.5%.
In Canada, second quarter sales will ramp up meaningfully from the first quarter pace, yet start-up expenses will continue to dominate the P&L. As a result, for the quarter, we anticipate expenses from our Canadian operations, including interest expense, measured outside the segment, will create $0.16 of dilution to our earnings per share. We continue to expect Canadian dilution will come down further in the third quarter, and by the fourth quarter, we expect our Canadian operations will be slightly accretive to our consolidated earnings.
Altogether, we expect second quarter adjusted EPS of $1.09 to $1.19. We expect our GAAP EPS will be $0.19 lower than adjusted EPS, in the range of $0.90 to $1, reflecting $0.16 of dilution due to Canada and $0.03 of dilution related to the unwind of the beneficial interest asset related to the receivables sale.
For the year, we have an even more tempered view of sales than we did 3 months ago. Without some unexpected improvement in the economy and the consumer, our full year comparable-store sales will likely grow in the 2% to 2.5% range, somewhat below the 2.7% we outlined at the beginning of the year.
This updated view of sales has also tempered our view of full year earnings per share, causing us to take our expected range for adjusted EPS down $0.15, to the $4.70 to $4.90 range. We expect full year GAAP EPS to be $0.58 lower than adjusted EPS, in the $4.12 to $4.32 range, reflecting Canadian segment dilution, losses on early debt retirement and net gains from the Credit Card portfolio sale.
Longer term, we continue to feel very good about the health of our business and the steps we are taking to keep our business relevant over time. We continue to invest in our remodel program, loyalty initiatives, technology, the integration of our store and digital experience, the new CityTarget format, and our Canadian segment. Yet even with those initiatives, we continue to expect to generate far more cash than we need to invest in our business, giving us the opportunity to return billions of dollars to our shareholders through dividends and share repurchase.
As a result, we continue to expect Target will deliver earnings per share of $8 or more by 2017, combined with a dividend of $3 or more that same year. That concludes today's prepared remarks. Now Gregg, Kathy and I will be happy to respond to your questions.