Liam Kelly
Analyst · Wells Fargo. Your line is open
Okay. There's a lot there, Shagun. So, I'll try and do as many as I can. So, on your first point, about 60% of our growth continues to come from existing customers, with 40% coming from new existing customers that we bring on. I can tell you that we have continued to see, since we bought this acquisition, same-store sales ramp quarter after quarter after quarter. And that's one of the indicators that we look for, is the same-store sales and how they ramp. Regarding your part of your question on DTC, we did want to have a catcher's mitt, Shagun, [indiscernible] competitors that we were thinking of doing this. So, that's why we were being a little bit more coy than normal as we were talking about this. As we sat back and done the analysis of our geographic coverage, we believe we have sufficient urologists trained out there, so that patients will be able to find the urologists in every part of America following the DTC campaign. If you go back to 2018, we did six DTCs, six regional DTCs. Then, last year, we did 16 DTCs. So, we've actually got a good base of knowledge on the direct to consumer campaigns. It will be a mixture of television campaign, focusing on some of the cable channels, CNN, Fox News, the Golf Channel, and so on, so forth. But a bigger part of it will be on the complementary digital Facebook ads, Google, PPC, web med, and all of those type of areas. We're very excited to launch this pilot. It will kick off in Q2 and we will monitor the results. The experience that we got from our regional campaigns was we got a nice uplift in men seeking treatment for BPH in those areas. So, if that is the same result we see with the national campaign, then we will consider our options, Shagun, to roll it out more broadly in later 2020 and into 2021. But that would be supported by the revenue growth that the campaign would bring.