Yeah. So if we think about the value chain, audit payments, liquidity solutions, digital banking plus, and intelligence, In some of those lines of business, we have almost no competitor. I mean, there's there's certain there's competition everywhere, but in other lines of business, like intelligence, it's there's three main providers. So look. If if if you're me, my LinkedIn feed my Twitter feed is filled with 400 factoring companies. We're the second largest. Like, just gotta figure out how to go to market. You gotta compete with us on cost of funds, you're gonna have to do more than just payday lending because that's not what we do. Right? We truly help truckers thrive and grow and have seen people start with one truck and have a 100 trucks, and it's an American success story. So you wanna compete with us there? That's I mean, I guess, arguably straightforward. You're gonna need the balance sheet to do it. If you wanna compete with us in the network, where you know, we touched 47% of all invoices and from a payments perspective and 64% of all invoices, then you're you know, from a the depth of when you add both audit and payments together, I mean, you're gonna have to create an interlinked solution. I guess the person who comes after us can do it way better than I've done. Right? It's it's taken six years and an amazing team to do this. Our compounded annual growth rate over six years is over a 100%, but it has been extremely hard. So if you wanna do that, you're gonna have to integrate. You you know, it's one thing again to create cool technology. It's a whole another thing integrate into legacy tar technology systems upon which a plethora of vendors use because nobody has a huge appetite right now to completely redo their tech stack. So, again, it's change management as much as technology innovation. And then finally, on intelligence. I mean, look. There's a well-known leader in that industry, and they're a great company. Right? And and they've been in a market dominant position for a long period of time. Our secret sauce in intelligence, if you wanna beat us, is you have to get more true transactional data than we have. And you can't it I don't see how you get there at the scale we have unless you have the payments network. Right? Because that automatically causes us to touch a significant portion of all transactions. So the veracity of our data I would already put against anyone in the world. Unquestionably, like, it's there. And the density of that data in both lanes and by by actual movement type. It's not just a a load. I mean, is it a hazmat load? Is it a team load? Is it a drop trailer load? Like, there's there's so many nuances under the surface of these invoices that you need to know. So if you wanna do that, you gotta find a way to get to the source of truth to a massive scale of data, and then you have to build the artificial intelligence-driven models that we've built that speak back to the broker and and and help brokers manage their margin. That's what we're trying. We're trying to help truckers thrive, brokers manage their margin, the whole thing work more efficiently. So that's why you come at things from a value chain. It's all interconnected together, and and you can't really piecemeal into what we do because if you look at that chart we put in the letter, we took each customer segment, and we showed you the things that those customers consume from us. You wanna go do audit for broker? That's great. Can you do payments? Can you do intelligence? Can you do liquidity solutions if they want supply chain finance? So we're not gonna sit on our heels. We're gonna continue innovating. We are going to continue to manage our business in a way that delivers value to our customers because you treat people the way you would wanna be treated. That's how you create long-term success. And then we benefit from six years of really hard work of building this network and integrating with almost every legacy provider out. So that's how we view our market position and we got we still got work to do.