Yes, totally understand that question, Matt. So the customers that we are going to start with are largely the 560 TriumphPay customers that we currently serve. Now it will expand beyond that. But I've said to you before the top 1,000 freight brokers control 90% of the $110 billion brokered truckload market. So the people we will be taking that's out to will either already be a Triumph customer or they will certainly know our name, because we touch everybody in brokered -- frankly, in all of truckload. The reason we're doing it is because some of our largest customers have said to us, hey, there are some data things we would like to get from you. And we would like to get it from you, because number one, you are not going to end up being a competitor. You are a bank, you are not a brokerage, you don't move freight. And some of the data providers in this industry have -- they don't have neutrality but you have neutrality. And so we trust you with our data. We would like for you to give it back to us in a way that helps us run our business more efficiently. And the second thing is, we would like to consume this data from you because you have more of it than anyone. You pay more truckers than anyone. Everyone knows that, they see that, they see what we touch. And then, we would like to consume this data from you, because you have precision in your data. You actually have what was paid, not what was asked, not what was claimed, not surveys, like payments don't lie. And so for those three reasons, which I put in the letter, that is why the customers came to us. So what do we do with that? Well, we already have the data. I mean, not all of the data but we have a lot of data in what we ingest because of the the services we provide to our customers. In order to be transmitting hundred of millions of dollars a day, you need real actionable data and you better understand that data and we do that. And so now we are layering on top of what that data set we have, technology, such as the ISO acquisition, which takes the data they have, data we have and creates quantitative scorecards that we can give back to our customers and that they can give to their customers so everyone can have clarity on how is a carrier performing. And for a broker that's a big thing. They want to know how a carrier's performing for their own benefit and they also want to know what is their scorecard for how are they doing for their shippers. Again, it's the data we already have. You're just layering the technology and some of the decisioning things that have been built on top of it. So our gross margin coming out of the gate in our Intelligence segment is well over 90%, because we're not buying that data from anyone, it's our data. We do a ton of work to to get it because we have to in our factoring and payment segment. So it's taking what we already have and curating it and anonymizing it and positioning it in a way that our customers who already use us for other products can make their businesses better, that's why we did it. It was an ask of an existing customer base. Surely, this will allow us to expand in brokerage. And eventually, we may sell this to people who are not in transportation for other reasons. But today our focus is what can we do to make brokers better and give more transparency and get carriers paid more quickly, that's who we're serving, that's who this segment was built for.