Christopher L. Henson
Analyst
Yes, it's a great question. This is Chris Henson. We, as Daryl said, we were down second to third. But if you really -- you have to really evaluate the insurance business on kind of a common quarter where we were up 6.3%. We think the market's moving in the kind of 4% to 5%, so I think we're probably taking a little bit of market share along the way as well as the pickup in firming. In terms of synergies, I think we got a number of fronts. Specifically to your question with the wealth business, we're actually adding, to Kelly's point about revenue initiatives, we're adding about 55 or 60 sales reps embedded within our wealth teams. But our current professionals throughout -- and we're in the middle of a rollout. We've actually rolled out 8 of our 23 regions at this point. And it's about a 2.5-, 3-year process, which we're about 9 months into. So we've got, we think, really kind of good upper end opportunity there over the next, call it, 2.5 years. And that, we believe, sort of driven by wealth, which is why we're embedding the salespeople there. And of course, we have referrals coming from our Community Bank, from all different commercial segments, directly to wealth, which ultimately leads directly to, we believe, additional life insurance sales. And it's not just estate planning, we have a lot of buy-sell opportunities and business-transition planning. So it's a different level of insurance kind of need, much more sophisticated, larger in case kind of need there. So we feel really positive about that. The second synergy we have that Crump brings us is through our institutional channel. And that really manifests itself a couple of different ways. One is, you have large financial institutions that have client relationships in the wealth business. If they want to offer more life insurance, too, they want to kind of get in the business, so they outsource it to a business like Crump. And we have also underwriters in the life business that have been core competencies underwriting, and they've had kind of grown a sales arm over the years. And with the tough economic times, they're paring that back, and they sort of outsource their revenue arms as well. So a lot of good upside. Plus just the firming in price, that Daryl commented on earlier, typically it comes back to us in wholesale first. And you can see that in the numbers, you see 10.8% improvement currently in wholesale, but we're getting about 2% to 3% in retail. So we still have the benefit of retail to come. And then, finally, I would just say, when you get 2 or 3 years out, you really have sort of the profit commissions that based on sort of historic look-back periods of 2 to 3 years that are sort of all profit that we stand to benefit from a couple of years out. So a lot of upside there.