Bob Dickey
Analyst · Stephens. Your line is now open
Thanks, Stacy. Overall, we are pleased with our 2017 full-year financial performance that resulted in solid year-over-year revenue growth and stable earnings, despite the continued secular pressures on our traditional print revenue strength. Beyond our solid financial results, we are proud of the progress we have made on our journey to become a next-generation media company that is the daily destination for consumers and a top performer for our marketers. Our audiences reached all-time high in 2018, including in September reaching the Number 2 position in the comScore news and information category. On average for 2017, comScore unique visitors were up 6% year-over-year. Our strong network-wide investigated reporting efforts contributed to this growth, as did our focus on search engine optimization and advanced analytics tools that help our newsrooms to prioritize the most impactful and engaging content. Signature investigative efforts included the Milwaukee Journal Sentinel stellar reporting on the deadly trend of tainted alcohol served at Mexican vacation resorts and the USA TODAY NETWORK wide piece called Rigged, which was a year-long investigation looking at the port trucking industry and the mistreatment of truckers in California, which prompted Federal law makers to propose significant reforms. In addition, network journalists across our border states partnered to deliver ground breaking multi-platform explanatory journalism and the implications of building a border wall. At the Cincinnati Inquirer, more than 60 journalists deployed to document in sweeping and wrenching detail, seven days in the life of the opioid crisis creeping the nation. And most recently, the Indianapolis Stars 2016 investigation of USA Gymnastics resulted in the conviction last month of Larry Nassar. With the Michigan Assistant Attorney General signing our reporting for exposing and helping bring to an end Nassar’s decades long cycle of abuse. This enormous impact is exactly why we remain substantially committed to our generalistic mission. Adding to our accomplishments this year, we completed the integrations of two important acquisitions, ReachLocal and SweetIQ. We migrated 3,500 Gannett local market client campaigns on to ReachLocal’s digital marketing services platform, and our metrics and analytics showed that a vast majority of campaigns or achieving better results for advertisers. Looking ahead to 2018, we believe that ReachLocal and SweetIQ businesses together form a strong foundation to continue to lead the growth in our digital marketing business. We continued to drive efficiencies across our entire organization and have fully completed the integration of our 2016 local market acquisitions of Journal Media Group and North Jersey Media Group. We have consolidated printing facilities and business operations and as previously disclosed continue to over deliver on our synergy expectations. Over the summer, we kicked off a rebranding effort across our domestic operations designed to unify our digital network, modernize our visual story-telling, and create a more contemporary look while attracting new audiences. So far, 60 local markets plus USA TODAY have completed the rebranding with the remaining properties scheduled for 2018. And finally, we grew our digital revenues to $1 billion or 32% of total revenues, up from 26% only a year ago. Looking at just our advertising revenues, digital revenues now represent 40% of the total. We are well on our way to achieving our target of having more than 50% of our advertising revenues from digital in the next 12 to 18 months. Now turning to our fourth quarter results. We achieved our best year-over-year, same-store revenue performance of the year and showed modest year-over-year EBITDA growth. ReachLocal delivered another quarter of sequential revenue growth despite the fourth quarter being seasonally softer for them, and its EBITDA margin improved significantly, excluding a couple of one-time items in its international operations, evidence the business is on track to scale and deliver on our long-term margin expectations of low-double digits. In the quarter, digital revenue growth increased slightly year-over-year. We are pleased with strong performance in digital marketing services revenue and digital display, especially on mobile, and through our national sales channel, which was up 7% in the quarter. The strength in quality of the USA TODAY NETWORK audience enables us to optimize not only programmatic revenue, but also made us an ideal advertising partner for brands such as Google and Target for their holiday campaign. Print advertising revenues in the quarter slightly underperformed our expectations. While we saw strength out of our national business at USA TODAY, our local markets continue to see pressure from our larger accounts, particularly our national preprint account, which is offsetting some of the [indiscernible] we’re making with our frequency pricing program with small and midsized accounts. On the subscriber side, we continued to roll out our more aggressive pricing program during the quarter and preliminary results are in-line with our expectation. We are pleased with the positive impact this had on our revenue trends in the quarter. As we move into 2018, we remain focused on executing against our strategic vision of becoming a daily destination for consumers and marketers seeking meaningful community connections across print, digital, and other channels. To further capitalize on this vision, we announced an organizational realignment at the end of 2017 that will more clearly align our company with our two core customers: marketing clients and consumers. Sharon Rowlands who has had success in driving digital transformations will be leading the efforts of the marketing solution side. Sharon and her team recently announced the transformation of our sales team that will be implemented over the course of the first half of 2018. The goal of this transformation is to; One, win new clients more often by leveraging best practices from across the network, and using a data driven recommendation engine to offer proven solutions. Two, retain clients for longer with the service model that is consistent and geared towards client needs and solutions that perform. And three, increase average revenue per client, while driving digital sales by embedding digital marketing solutions further into the client workflow. We are aligning our sales organization and go-to-market approach by three main client segments. First is our previous structure, which was more focused on geography. In order to drive improved retention, we will offer a right size client experience for each segment that focuses on the value we deliver every day. Our clients’ first segment covers the most strategic large accounts, many of which expand regions and multiple locations across the country and represent a large piece of our local market revenue today. We believe this is a large market opportunity that we can more aggressively approach with comprehensive cross-platform solutions that leverage SweetIQ and ReachLocal. These clients behave more like national advertisers and have sophisticated needs, often using an agency to buy their media. So, they will be offered a more tailored white glove service. On the opposite end of the spectrum, for our smallest clients, we will be establishing a call center model. These SMB clients are perfect fit to ReachLocal’s digital marketing solutions that require a more scalable sales model given the high volume and lower average revenue per client. Our third and final client segment is what remains, our mid-size local market accounts that are seeking credible marketing partners with proven solutions. We will focus on the solutions sales approach with a goal of growing our wallet share with existing clients and winning new business. The new sales leadership team is a mix of ReachLocal talent, Gannett talent, and new talent, an important combination that should maximize the revenue opportunity. I’m pleased to say that we are well underway with the sales transformation, but it will take time to fully implement this meaningful change to our sales approach. We expect the strategic and midmarket teams to be aligned by early Q2 while the call center will be completed sometime during the second half. I want to thank the team for all their hard work so far and for the work still to come on this very exciting realignment and transformation. Shifting to the consumer side of the business, Maribel Perez Wadsworth will be leading the strategy, news and consumer revenue operations for the company's portfolio of media brands including USA TODAY, more than 100 local news organization and niche content brands such as For The Win, Grateful and Humankind. She will focus on driving audience growth and engagement across these brands, including leveraging the network to expand our content offerings beyond news and to new passionate verticals. Additionally, she plans to diversify beyond the traditional advertising and subscription revenue streams into new growing areas such as syndication and e-commerce. Just as we have enjoyed success building audience and revenue around passion areas and sports, we're excited about building our reach in lifestyle categories, evidenced by our investment in grateful ventures. By leveraging the network, we were quickly able to expand the reach of the relaunch Thanksgiving.com to generate over 2.6 million social views, and over 1 million-page views within just a couple of weeks. The Grateful team is busy working on this month's launch of grateful.co and a lifestyle site home to an impressive line of food personalities and social media influencers. They will then set their sites on an aggressive 2018 expansion plan that includes the introduction of four new women's lifestyle verticals. Health and fitness, beauty and fashion, home and living, and parenting. We also just announced a content partnership with Mars Reel [ph], a start-up video network for high school sports, which fits very nicely with our strong high school sports coverage and events. We also continue to invest in podcast, including the successful second season of The Accused, series out of Cincinnati, and continued development of The City, an investigative podcast starting in Chicago. The Accused team just wrapped up its second season with 3 million downloads and several new pay sponsorships. Our reviews.com business that brings consumers comprehensive scientific and trustworthy reviews on thousands of products is a great example of early success in diversifying our revenue strength. Over the past year, we had pivoted the business away from traditional display advertising to regeneration via affiliated partnerships. Review.com had a very strong fourth quarter during the holiday season with traction continuing into Q1 so we had a strong presence at consumer Electronics show reviewing the latest consumer gadgets. In addition to driving these new opportunities, Maribel is also leading efforts to maximize the value of our existing audience by enhancing the value of membership and driving improvements in audience engagement and loyalty through focused content and programming efforts. The team has developed a number of analytics tools to provide key insights, helping to reshape and optimize our content efforts. 2018, every newsroom is focused on five key digital metrics underscoring the importance of driving increased scale, quality content, engagement, and loyalty. As always, we have a strong pipeline of network wide initiatives planned to help us drive our goal of being number one in the comScore news and information category. Branding out the organizational changes, I wanted to highlight our new Chief Product Officer, Kris Barton, formerly head of product at ReachLocal. Kris will be busy this year supporting both our B2B and B2C organizations. He is bringing the ReachLocal and Gannett product teams together under his leadership, which will be important in leveraging our data assets across both organizations. And finally, Ali Engel, Chief Financial Officer will be overseeing our production and distribution division, GPS, which continues to not only find efficiencies via consolidations or outsourcings, but is also driving revenue via new partnerships to deliver magazines. I'm confident this new structure will open up opportunities, enable us to innovate more quickly, and support long-term growth. I look forward to reporting on our progress throughout 2018. With that, let me turn it over to Sharon for some ReachLocal highlights for the quarter.