Bob Dickey
Analyst · Noble Financial. Your line is open
Well, thanks Mike and good morning to everyone. We were very pleased to have ended the year on such a high note with strong revenues and earnings in the fourth quarter. In fact, revenues increased 17.3%, well ahead of our 14% to 16% revenue growth guidance and adjusted EBITDA at $127 million was also well ahead of our $105 million to $110 million guidance for the quarter. 2016 was a very important year in the transition of our business to a next-generation digitally-focus model and we have numerous data points indicating that our strategies are working. Let me highlight a few of those for you. National Digital Advertising in the publishing segment, has been a significant driver of our overall digital growth, growing more than 17% in 2016. Also, supporting higher total digital advertising trends, has been the successful monetization of mobile, which was up 43% in the fourth quarter and video which saw a 37% gain in the fourth quarter. One item we're particularly pleased with is the fourth quarter year-over-year organic revenue growth of 1.4% for USA Today. The success of our digital products and go-to-market strategies such as focusing on native advertising through our GET Creative studio are more than offsetting declines in print advertising and to a lesser extent circulation revenues. In 2016, digital advertising at USA Today comprised the majority of its advertising revenue at 63% for the full year and 68% for the fourth quarter. Let me mention a few specific digital metrics that are helping convince advertisers to put their digital advertising dollars with the USA Today network, which include not just USA Today, but our 109 local markets in the U.S. as well. The network averaged more than 110 million unique digital visitors during the year and reached an all-time high of the 122 million in November, as a result of our excellent coverage of the Tennessee Wildfires and of course the Presidential Election. We ended the year rank number three in unique digital visitors in the news and information category as measured by comScore behind Yahoo ABC and CNN, but that was up from number four at the end of 2015. Our goal remains to be number one. Similarly, the USA Today Network ranked number three in page views with approximately 1.9 million billion page views a month during the fourth quarter. In mobile web, as measured by comScore, the USA Today network ranked number one in the news and information category with over 75 million unique digital visitors. Importantly, we are benefitting from improved monetization with CPN yields in mobile having increased more than 60% over the year in 2016 across the USA Today Network. Lastly, digital-only subs excluding acquisitions grew to 182,000 at the end of December up 26% from the third quarter of 2016 and 71% from the end of 2015. The fourth quarter sequential increase was a result of our election coverage and a very successful marketing campaign during the quarter. Digital-only plus Sunday subscriptions increased 62% from a year ago reaching just over 200,000 for the first time. When you add in acquired businesses, we ended the year with approximately 225,000 digital-only subscribers. Improvement in digital performance is not limited to the U.S. with Newsquest reporting that their full year digital audience has increased substantially in 2016 with average daily unique visitors rising by 20% and Newsquest now reaching 70% of the adults in their local markets online each month. These strong digital performances are clear examples of the strength in the network model and we've only just begun to realize these benefits. Obviously, supporting these metrics, which are contributing to our digital revenue growth, is an outstanding team of journalists generating high quality in-demand content. As an example, in preparation for the recent political season, the USA Today network launched a national outreach campaign hashtag Voting Because to engage readers in this year's election in a positive way and to underscore the importance of voting to our democratic process. As part of the campaign we created the votingbecause.com website. It offered access to the USA Today network's election coverage as well as many resources to get informed and get involved, including registering to vote via our Rock the Vote Portal. Throughout the election season, the campaign delivered approximately 103 million impressions and produced a social reach of approximately 145 million. As I mentioned earlier, our coverage of the election was a major contributor to accelerating our digital growth including a record November when the network reached 122 million unique visitors who consumed more than two billion page views. In social media, USA Today was the fastest growing new site of the year on Facebook and more recently, the USA Today network generated 17.5 million video views, the weekend of the presidential inauguration by utilizing our Virtually There YouTube Channel. The USA Today network was among the first media organizations to live stream the Presidential Inauguration in multi-camera virtual reality using five custom cameras developed by Nikon for the event. To provide our audience with the opportunity to experience this event, we placed VR capable cameras at the Capital Building, along the parade route and the National Mall during the event with the live stream available to both desktop and mobile viewers. Now before moving on to our fourth quarter results, let me mention a few individuals that exemplify what we at Gannett all strive to be. USA Today's Washington Bureau Chief, Susan Page was selected as a recipient of the American News Women's Club's 2017 Excellence in Journalism Award. This award is a well-deserved honor. Over the course of her career, Susan has interviewed nine Presidents and covered 10 Presidential Campaign. She founded and cohost USA Today's Capital Download a weekly video newsmaker series that has been honored by the Alliance for Women in Media Foundation. Kelly Andresen who leads the USA Today Network's full-service creative agency Get Creative, was honored on Business Insiders' 30 Most Powerful Women in mobile advertising list for the second year. Kelly has been instrumental in Get Creative's branded virtual reality content campaigns for clients such as Honda and Toyota and works closely with the product team to develop the first advertising unit native to virtual reality. ReachLocal CEO, Sharon Rowlands was named Winner of the Gold TV Award in the Female Executive of The Year category in the Annual Stevie Award for women in business. And finally, Gannett's Chief Transformation Officer, Barbara Wadsworth was selected by the Department of Commerce and appointed to the National Advisory Council on innovation and entrepreneurship to help promote American innovation. I feel very fortunate to be working with such a talented management team and exceptional employees who continue to strengthen one of the world's most respected media organizations and shape the future of our industry. With that, let me turn it over to -- turn the call over to Sharon who will discuss recent events at ReachLocal, Sharon?