Gracia C. Martore
Analyst · Barrington Research
Let me try to answer all of those, Mike, and Paul, please jump in to add anything. On the political front, as I mentioned, we will get more than our fair share of the political dollars that are spent -- that were spent in South Carolina as well as are being spent in Florida. We are right on track. But the first quarter, even in a strong political year like 2008 or even 2010, they tend to be in the single millions of dollars. And in fact, if you look at our political spending in 2008 and 2010, what you'd see is that in the second half of the year, that's primarily when we generate the vast majority of our spending, something like 80%-plus of all of the political we receive, we received in 2010 and 2008 is in the back half of the year. And September, October, November being the particularly large, large months. But during the course of the year, obviously, we'll benefit from whatever happens. We have a -- from a footprint perspective, we've got 13 U.S Senate and 3 governors races in our markets, which is about the same number as 2008, although we're going to have to see how competitive each one of those races ultimately is. In 2010, obviously not a presidential year but there were like, I think, 16 Senate and 18 governors races in our market. But overall, I'd say, Mike, we would expect that this will be a very robust presidential year with direct spending and all the pack money we've all been hearing about being deployed. So we look forward to a strong year on the political front.