Jane Sun
Analyst · Morgan Stanley
Thanks, James. Good morning, everyone. I would like to first quickly walk through our Q1 results and then touch base on our post-pandemic growth drivers and future opportunities. First, Q1 overall highlights. Due to the travel restrictions in Mainland, China to contain virus in January and February of 2021 around Chinese New Year, our top line decreased by 13% year-over-year and about 50% as compared to the same period in 2019. Despite such challenges China's domestic travel market rebounded strongly in March and with even great momentum in April and May. Both hotel and air ticket have grown strongly. Cross-sells between air to hotel products in Q1 increased significantly compared to the same period in 2019. We are also delighted to see revenue from other business lines in Q1 exceeded that the same period in 2019. Revenue from corporate tower management has completely recovered compared to 2019 pre-COVID. And new initiatives such as travel financing services and domestic travel advertisement have both delivered strong results. Second, May Labor Day holiday highlights. As China controlled pandemic effectively, accelerated vaccination significantly and removed domestic travel restriction, the pent-up demand travel volume has been unleashed during the May Labor Day holiday. Our total number of domestic booking for 5-day breaks show year-over-year growth of approximately 207% compared to 2020 and represent a more than 30% increase compared to the same period in 2019 pre-COVID. Significant increase were recorded across many business areas. Daily average data were used since the 2019 May Labor Day weekend were 1 day shorter than it was for 2020 and 2021. Daily average domestic hotel GMV during the Labor Day weekend saw a surge of 390% growth compared to 2020 and close to 50% growth compared to 2019 pre-COVID. Daily domestic hotel GMV recorded a historic high in the first 3 days for the holiday season. Daily average domestic air ticket booking also saw a 190% year-over-year growth compared with 2020 and approximately 30% growth compared to 2019 pre-COVID. During this period, we also observed new trends in customer behavior. First, with the national borders remain short -- shut, domestic travel has become the best solution to meet the pent-up outbound travel demand. We believe this has driven the rapid growth of quality leisure travel. Bookings for mid to high end hotels have spearheaded the growth in the past 12 months. The rising demand for quality travel is also shaping the supply side. In the past year, we have strengthened our product offering. We believe our newly expanded inventory will continue to contribute to the long-term growth of quality leisure market after the reopening of the national borders. Second, long-distance travel across provinces have completely recovered. In addition, short distance and intra-province travel represents a new growth driver. In the May Labor Day weekend, average daily domestic hotel GMV for intra-province prudential fee increased more than 60% compared to 2019 pre-COVID, and average daily GMV for domestic attractions and activities doubled compared to 2019 pre-COVID. Third, content strategy. When travelers are seeking an elevated travel experience, they also are increasingly enjoying the excitement of discovery, hearing and being inspired by the reach content. Nowadays, we are all digitally connected and technology constantly drives the evolution of the industry. The boundary between offline and online engagement has blurred. A true one-stop platform should transcend the convention search-to-book model. Trip.com Group is not only focusing on the development of the world best purchasing platform, but also becoming the hub of inspiration. As we continue to implement our content strategy, our Ctrip mobile app has undergone significant updates over the past months. The live stream channel is now an open platform featuring KOLs and industry partners. Hundreds of live events were streamlined in April and DAU for the live streaming section on app doubled month-over-month. We also launched StarHub, our travel marketing hub. In late April, through StarHub commerce and suppliers are given the tool to deliver differentiated and tailor-made travel content and a wide diversity of marketing activity to interact with our high-quality users and gain exposure. With StarHub and existing Trip.com Group marketing channel in their arsenal, partners can expand and enhance their marketing performance to drive traffic volume and conversion in less than one month, more than 150 destinations, hotels, theme parks and attractions have already joined the StarHub. We expect to see it growing into a rich content ecosystem. During the past quarter, number of travel KOLs on our platform increased by more than 50% sequentially. The enriched content resulted in high number of users' visits and longer user time spent on the content channel. During the Labor Day weekend, more than 40% of the app users visited our content channel. We will continue to focus on the improvement of the content generation and delivery, and create information feeds our users go to source for travel destination and ideas and inspirations. Fourth, corporate travel management. While the leisure travel is growing healthily, we are also excited to see corporate management business also fully recovered from the negative impact of the pandemic. Despite the alternative use of videos conferences, business travelers recovered strongly along with the economic growth in the domestic China market. We also see shifting trends with business travelers turning to corporate management services from other channels. This will form strong cornerstone for the long-term development of our corporate travel management team. Fifth, overseas market. Although the world is still facing uncertainty due to the COVID-19, we're encouraged by the development of vaccine. On one hand, we are fully prepared to take advantage of the approaching international travel recovery. On the other hand, we also continue to support different destination markets to promote local domestic travel under the current situation before the border opens. For our overseas market, hotel reservation for the domestic travelers in the countries outside of China have already recovered to pre-pandemic level in the recent months, driven by increased number of domestic states in respective markets. We expect to see volume bouncing back at a great scale when cross-border restrictions are lifted and global travel reopens. With that I will now turn the call over to Cindy.