Jane Sun
Analyst · Jefferies. Please go ahead
Thanks, James. Today, I would like to start with why we are aiming at the international market. In the domestic market, we have already grown to become the undisputed leaders across all travel segments from accommodation to transportation. We are confident in the continued sustainable growth and profitability of our business in China. At the same time, China has become the largest source market for international travel. Taking advantage of this, Ctrip has built a comprehensive and extensive product network and developed global service capabilities to serve outbound travelers, where we will leverage our existing products, services and technologies to serve travelers outside of Mainland China, especially in the Asia Pacific region. In the long run, this will enhance our scalability, reduce seasonality and diversify our potential risk from geo uncertainties. Our efforts in global product expansion, service quality and brand development, setting the base to realize this long-term goal. I would like to share some of the recent highlights in this area. Firstly, our global product expansion. In the second quarter, our product coverage continues to expand in scope and depth. As we know from experience, transportation is typically the first step for our customers when they book their trips. We therefore work hard to provide comprehensive cost effective and convenient transportation solution and believe this will help our customers to boost customers’ acquisition efficiency and cross-sell to the other products. The company recently launched a strategic partnership with East Japan Railway Company. The partnership allows us to purchase Japan rail tickets, in addition to enjoy services, such as airport, ticket pickups and hotel delivery. Today, our international train product covers train ticket, high-speed rail, and airport link services in more than 50 countries and regions across the world. Global users can access international train services through the Ctrip, Trip.com and TrainPal mobile platform. We have also launched an oversea ride-hauling service, which integrated mainstream local right hauling services onto our own platforms. The service is currently available in over 785 cities across 47 countries in Southeast Asia, in the United States and in Europe. Ctrip users will also enjoy 24/7 customer services and translation services. Ctrip launched the hotel mode program in 2018, where hotels can sell non-room offerings, such as meals, spar sessions, pickup and drop off services, meeting room bookings and more. So far, a large majority of the high star hotels on Ctrip platform have opened up their relative hotel mode, and we have received encouraging feedback from our customers. Secondly, we continue to focus on service quality. We see improving net promotion scores across all of our product lines in the second quarter. This reflects our consistent effort in upgrading our services. One of the many initiatives we have rolling out recently is the tiered cancellation policy for hotel bookings. So far, hundreds and thousands of the hotels have participated in our program. And this program has benefited more than 3 million Ctrip customers. We're committed to upholding to our customer-centric principles in every market we operate and to extend high quality customer services to the global travelers. Today, all of our overseas call centers are in operations. As we continue to scale our call center to serve growing needs of the respective markets, we expect operation efficiencies to improve in the coming years. Thirdly, looking at the growth of the main brands. Due to the strength of our products and services, we continue to gain market share across our key business areas and widen our gap with the other domestic competitors in China. Domestic revenue maintained a solid growth rate that outpace the industry at a higher multiple. International revenue accounted for over 35% of the total revenues in the second quarter of 2019, with the rapid growth of our bond travel and our global brands. We expect this to become 40% to 50% in the next three to five full years. Our hotel and a flight ticket sale for cross-border travel activities maintain faster growth during the quarter, more than doubling the growth of China's outbound trips. Although the recent fluctuation in some destinations will Q3 outbound travel figures. Historically, we have gained market share when faced the macro headwinds. In the long run, we remain optimistic about China outbound tourism market. For Trip.com, air ticket volume delivered triple digits year-over-year growth for the 11th consecutive quarter and hotel growth is accelerating. We are extremely pleased to see direct users for Trip.com’s first batch. Our focus to market are increasing in numbers, confirming the efficiency of our local brand strategy. In South Korea, Trip.com was named the Brand of the Year in the travel category by Korea Customer Council. Skyscanner continues healthy momentum with its direct booking business, maintaining triple digits growth. It has generated great synergies in many markets with Trip.com, mainly through their direct booking initiatives. We expect to replicate such success across more international markets going forward. Our other facilities, we completed our share transactions with Naspers Limited and become the largest shareholders of MakeMyTrip, a leading online travel company in India. We will give a full support to MakeMyTrip team and we're confident that MakeMyTrip will continue its success in the years to come. To conclude, we’re encouraged by our results across all the business lines in the market. Today, we're confident and excited about the long-term future for the travel industry in China and in the world. We are focused on our mission to provide the best products and services for global travelers, while creating long-term value for business partners, employees and shareholders. With that, I will now turn the call to Cindy.