Jane Jie Sun - Ctrip.com International Ltd.
Analyst
Sure. I think we focus mainly on what our customer is looking for and develop our strategy really circling around our customer. So what we have seen is on our platform, our customers' age right now, 70% of our customers are below 35-years-old. And the loyalty and the stickiness have been increasing every year. And included in this portfolio, the customers that below 29 have been increasing from the original 30% to around the 50% right now. So that is very healthy migration from a pure business customer to a more diversified customers. So our number in the results also reflected our focus. So for Ctrip, our high and reliable service attracts the business travelers very well, as well as the middle to high-end customers very well. And their contribution to our platform every year has increasing. Right now, we have seen on average RMB 5,000 per year per person on our spending. And that number has been increasing year over year. That's a reflection of our strength. Secondly, our marketing strategy is also not only focused on the stronghold for Ctrip in the first tier cities and economic developed cities, we also look at the other third tier, fourth tier cities. So on Ctrip brand, as we disclosed, the year-over-year growth for volume is more than 50% in these low-end hotels. So for us, the high-end customers in first tier cities, we really win because of our one-stop shopping platform and a strong customer service capability. For the fourth tier, fifth tier cities, we win really because we are very aggressive in penetrating into these new areas, and we have seen very good results from these areas. And thirdly, I think our product is also very innovative. We sold such a comprehensive offer of different products. So when we launch high-speed railway packages, these high-speed tickets enable us to reach to the cities, which will take in the old days maybe four, five hours to reach. Now, within one hour, two hours, our customer will be able to reach. So that give us anchor for us to use our product as an anchor to effectively convert these customers onto Ctrip's platform. And we also have seen great results for that. So in summary, I think, again, Ctrip's strength is always technology investment, one-stop shop platform, product innovation, and a strong customer service reliability. So these items year-in, year-out represents Ctrip's strengths and we'll compete by utilizing these strengths. Thank you.