James Jianzhang Liang
Analyst · Vivian Hao with Deutsche Bank. Please proceed
Thanks, Michelle. Thanks everyone for joining us today. We kicked off a great year with a remarkable performance across all business lines in the first quarter of 2015. Accommodation volume growth re-accelerated to 60% year-over-year. Transportation ticketing volume delivered unprecedented year-over-year growth of 104%, include the record breaking 64% growth in air ticketing volume. The growth of our packaged tour business accelerated to 63% year-over-year in revenue, with consistent robust volume growth. We have started to reap the rewards from past investments. The four primary investments that contributed to our continuous strong growth are mobile, open platform, Baby Tiger projects and the penetration into leisure travel markets. Convenience or user friendliness is the key focus of our mobile investments. Our engineers and product managers strive to improve our mobile app with richer, relevant products and contents, easier navigation and less taps or swipes. In less than three years, mobile has become our largest platform, reaching a section of customers that is both fast growing and increasingly active. By the end of the first quarter 2015, cumulative mobile downloads reached 800 million compared to 120 million a year ago. Mobile customers contributed to over 70% of Ctrip’s total online transactions in the first quarter. Specifically, 75% of the online hotel and 60% of online air transactions were made through mobile. The growth in major business lines continue to be driven by increasing selection of product offerings and prices, together with over 5000 third-party partners on our open platform. We are working hard to constantly innovate and offer even more products to our customers. It has been a virtuous cycle. Our heavy customer traffic, the high quality service helped us attract many third-party partners in the industry. That, in turn, helps us achieve fast growth with wider products and price ranges. In the first quarter of 2015, 5% to 10% of hotel transactions, over 60% of air transactions and over 20% of organized tour transactions are products from our third-party partners. Our Baby Tiger programs, our new initiatives focusing on travelers’ needs with strong growth potential, they have started to create another kind of virtuous cycle. While new products build up momentum and achieve scalability with existing customers, many of them also act as entry-level products that bring huge traffic for our major businesses. In the first quarter, the majority of our new initiatives grew 200% to 800% year-over-year. For domestic travel demand, our branding focus is primarily on penetrating more deeply into leisure travel market, especially in second and third-tier cities. Lower tier cities are presenting huge market opportunities. In many second- and third-tier cities, GDP per capita is around the tipping point where leisure travel and outbound travel getting to the sweet spot for growth. We are seeing robust growth and increasing contribution from these markets. As of the first quarter, the number of active customers increased over 100% year-over-year. International travel is a promising market with fastest growth across segments. We have built up great competitive advantages in this market. We have the largest mid to high customer population who have strong consumption power for outbound travel. We also offer the most comprehensive and competitive international travel products. To build an extensive global travel resource network, we have actively expanded and strengthened our international partnership and made multiple investments in different travel segments. Our 24/7 international SOS system and natural disaster relief fund ensure our travelers enjoy a worry-free journey. To accomplish a sustained growth, we focus not only on size but also on the quality of our market share, by which we can make a profit, profit. We anticipate five core competencies for Ctrip: technology, service, brand, product and price. First, technology is the foundation of our business. It inspires business innovation and improves operational efficiency, empowered by our IT’s business intelligence group, who can identify customers’ needs, buying power and travel habit quickly, and provide them with a targeted service system product effectively. Secondly, convenience and reliability are the keys to customer loyalties, especially for high-end customers. Compared to the cost, we believe that high quality services can generate much better returns in the long run. Third, brand is essential for the efficiency of our new customer acquisition. Our distinctive brand name is the reflection of our past services and products. We will make consistent investments to grow the brand influence. Fourth, we always lead in product development through our innovation. The 15 Baby Tigers demonstrate our innovating spirit in products. Lastly, price, we believe our customers are entitled to the best price. Yet price below reasonable cost could end up devastating the industry. Ctrip spares no efforts to achieve sustainable price advantages through larger business scale, higher operational efficiency and creative product design. Travel is often referred as the forever rising sun industry in China. In such an attractive market competition is inevitable. Focusing on investments and efficiency will continue to solidify and extend our leadership as the largest one-stop online and mobile travel service provider in China. With that, I will turn to Min for the industry highlights.