Earnings Labs

Taboola.com Ltd. (TBLA)

Q4 2025 Earnings Call· Wed, Feb 25, 2026

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Transcript

Operator

Operator

Good day, and thank you for standing by. Welcome to Taboola.com Ltd.'s fourth quarter and full year 2025 earnings conference call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star 11 on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Adam Anwar, Head of Investor Relations. Please go ahead.

Adam Anwar

Management

Thank you, and good morning, everyone. And welcome to Taboola.com Ltd.'s fourth quarter and full year 2025 earnings conference call. I am here with Adam Singolda, Taboola.com Ltd.'s founder and CEO, and Stephen Walker, Taboola.com Ltd.'s CFO. The company issued earnings materials today before the market and they are available in the investor section of Taboola.com Ltd.'s website at investors.taboola.com. Now I will quickly cover the safe harbor. Certain statements today, including our expectations for future periods, are forward-looking statements. They are not facts and are subject to material risks and uncertainties described in our SEC filings. These statements are based on currently available information and we undertake no duty to update them, except as required by law. Today's discussion is also subject to the forward-looking statement limitations in the earnings press release. Future events could differ materially and adversely from those anticipated. During this call, we will use terms defined in the earnings release and refer to non-GAAP financial measures. For definitions and reconciliations to GAAP, please refer to the non-GAAP tables in the earnings release posted on our website. With that, I will turn the call over to Adam.

Adam Singolda

Management

Thanks, Adam. Good morning, everyone, and thank you for joining us today. We are closing up 2025 with another strong quarter, exceeding the high end of our guidance across our key metrics. The year has been defined by disciplined execution, and more importantly, we are seeing clear early signs of acceleration in the growth of the business from our new advertising platform, Realize. In 2025, we repurchased 77,000,000 shares for a total of $254,000,000, reducing our share count by roughly 18% while continuing to invest in R&D to support our long-term growth ambitions. Before getting into the details, let me remind you who we are. Taboola.com Ltd. is one of the largest performance advertising companies outside of search and social, focused on the open web. Every day, billions of consumers read, watch, and engage with trusted publishers and communities across the open web. Similar to how Google and Meta understand intent within their own platforms, Taboola.com Ltd. understands intent across the open web and turns it into measurable outcomes for advertisers. When someone reads about the Knicks, plans a vacation, or checks the latest news on their favorite local site, we transform that moment of interest into measurable results for advertisers. That scale, that proprietary intent data, and the AI-driven conversion machine we built, that is Taboola.com Ltd. Turning to our results. In 2025, ex-TAC gross profit reached $714,000,000, up 7% year over year, and adjusted EBITDA grew 7% to $260,000,000. We began the year guiding for 2% and exited the year at 7%, a clear acceleration, which I am happy about. While I believe double-digit growth is the right long-term pace for this business, we are not there yet, but our 2025 performance gives us the confidence we are going in the right direction. We also generated $163,000,000 in…

Stephen Walker

Management

Thanks, Adam, and good morning, everyone. We are pleased to close out the year on a strong note. In the fourth quarter, we continued to build on the momentum we generated throughout the year, delivering results that exceeded the high end of our guidance across our key metrics. Revenues in the fourth quarter grew 6% to $522,300,000 and for the full year increased 8% to $1,910,000,000. One of our key priorities this year was expanding advertiser budgets, and with the rollout of Realize, our performance advertising platform, and the introduction of new embedded features, we were able to successfully execute on that objective. This momentum was reflected in our scaled advertiser metrics in the fourth quarter, with a 3% increase in the number of scaled advertisers and a 2% increase in average revenue per scaled advertiser. We also enjoyed strong growth from non-scaled advertisers during the quarter, which contributed about 1% to our year-over-year growth. This indicates that we had a large number of advertisers testing Realize for the first time, even if we have not had a chance to scale them as of yet. For the year, scaled advertisers grew 6% and the average revenue per scaled advertiser grew 2%. Realize continued to improve retention and increase ad spend among existing advertisers compared to the same period in the previous year. As I have noted in prior quarters, we are particularly encouraged by growth in the number of scaled advertisers as they continue to be an important driver of future growth. Ex-TAC gross profit in the fourth quarter was $212,800,000, representing margins of approximately 41%. The fourth quarter results were flat year over year as expected due to the lapping of a challenging comparison with a strong Q4 2024. For the full year, ex-TAC gross profit grew 7% to…

Operator

Operator

Thank you. At this time, we will conduct a question-and-answer session. As a reminder, to ask a question, you will need to press 11 on your telephone and wait for your name to be announced. To withdraw your question, please press 11 again. Please standby while we compile the Q&A roster. Our first question comes from Barton Crockett from Rosenblatt. The floor is yours.

Barton Crockett

Analyst

Okay. Thanks for taking the questions. Let me see. One thing I was curious about, you did not really address it in the commentary, and I realize maybe this means it is not a KPI, but there was a substantial variance in your revenues versus where you were guiding for the quarter. And I was just wondering if you could talk through what that variance was, why it happened, and how meaningful that is.

Stephen Walker

Management

Sure. I can take that. Hi, Barton. So I think, very simply, it was revenue mix, or mix of business. We had more business in some of our higher-margin parts of our business and a bit less revenue in some of our lower-margin areas. Ultimately, it was just mix of business. Obviously, for us, gross revenue is not the key metric. Ex-TAC is the key metric because that is what we keep after we pay publishers. You have probably heard me say a bunch of times in the past that we can grow gross revenue by doing bad business—signing up a bad publisher deal or doing something that does not drive ex-TAC—and that is not helpful. What we care about is ex-TAC. We are obviously happy that we had the beat on ex-TAC, which is really what we focus on. The rest of it was just mix of business.

Barton Crockett

Analyst

Okay. And then you guys gave the commentary about the growth in non-scaled advertisers suggesting some success with Realize initiatives to grow penetration and other elements of the page beyond bottom-of-page, which sounds encouraging, but your guidance suggests kind of a steady revenue trajectory versus acceleration. I was wondering if you could talk through that disconnect. How optimistic are you that this can bring enough new in to move the top line, and why is that not reflected in the guidance you give?

Stephen Walker

Management

Yeah. So I think, ultimately, our guidance philosophy as a company is always to be relatively conservative. We do not want to get ahead of ourselves. What our guide basically implies right now for 2026 is what we are seeing from Realize at this point in time. We have obviously seen good progress with Realize over the course of last year. We started last year guiding at 2%. We ended the year at 7% growth. We are now midpoint of our guide for 2026 at 7%. That is because that is basically what we are seeing from Realize today. We do have initiatives that we think will help improve that over time, and Adam can probably talk to a few of those initiatives that he thinks will drive growth this year. Those are not factored into the guide yet. For now, what we are factoring in the guide is exactly what we are seeing today.

Adam Singolda

Management

Well, hi. Good morning. I think in general, we are encouraged by seeing our investments in Realize at the center of our strategy progressing. There are three things I mentioned. The first one is focusing on our technology side, and we are seeing better retention for new advertisers, which is probably what we want to see the most, and we are seeing growth in spend over time. The second thing—and that results in scaled advertisers growing—and all those things are positive signs that we are progressing in our strategy and its results in our numbers, you can see from 2025. The second thing, I just came back from Bangkok, from Madrid, from Chicago, spending time with our 600 sellers. It is really incredible to spend time with our people and seeing that when you sell to the right clients—we call those ideal customer profile—we are seeing essentially we have what it takes. The chances for, again, example, the chances for a financial advertiser to succeed with us is not too different if they were to spend with Meta, which is incredible because it means that there is so much growth for us within our existing market that we are going after. So the second thing is just sales focus and going after the ones that we know chances for success are much higher. And the third one is continuing to invest in our brand. It is quite, for me, always encouraging to see how many advertisers do not even know Taboola.com Ltd. is out there. There are so many great advertisers that should try Taboola.com Ltd. that will succeed with us or that have a good chance to succeed with us. As part of that, I think continuing to invest in our brand perception and our brand in general will continue to help us attract new advertisers to try Taboola.com Ltd. and succeed with us. So all those three things make us encouraged.

Barton Crockett

Analyst

Alright. Thank you.

Stephen Walker

Management

Thanks, Barton. Thanks.

Operator

Operator

Thank you for your question. Our next question comes from Matthew Dorrian Condon from Citizens Bank. The floor is yours.

Matthew Dorrian Condon

Analyst

Thank you so much for taking my questions. Adam, you talked about making incremental investments behind the product features in Realize. Can you dig into some of those and what we should expect from a product perspective in 2026? And then I was wondering if you could break down a little bit more as we look at Realize—how much is coming from existing advertisers and you tapping into incremental budget there versus bringing in new clients onto the Taboola.com Ltd. platform? Thank you so much.

Adam Singolda

Management

Sure. I will let Steve speak about the numbers. The biggest investment we are making, and I think the biggest opportunity for Realize—and we will share more throughout the year, so I want to let the team bring this to market in a more detailed way—but in general, where I think we have the biggest opportunity is making it more automatic and simpler for advertisers to be successful. If you look at the amount of permutation that exists when you buy from any channel—whether that is Google, Meta, Taboola.com Ltd., and others—it is complicated to succeed as a performance advertiser. Even right now with Taboola.com Ltd., with Realize, I think we made tremendous progress in terms of making advertisers successful. In my vision, I really want anyone that has a chance, that should succeed with Taboola.com Ltd., to almost automatically succeed with Taboola.com Ltd. In the world of AI, where we have so much unique intent data, we have so many thousands of advertisers that are already doing well with Taboola.com Ltd., generating $2,000,000,000 of conversions a year, I hope that Realize is a platform that if you should succeed with us, then chances are you will succeed with us, and that will be more and more automatic. Then our good people at the company can spend more of their time on strategy and being creative and going out there and helping attract more new advertisers. So, again, to me, the biggest thing that we will see from Realize later, for those who should succeed with us, will be more about automation and making it even easier to drive success.

Stephen Walker

Management

And then to the second part of your question about whether growth is going to come from bringing new advertisers to the platform versus growing our existing, I will talk about this in the context of our scaled advertiser metrics that we release. What I would say is the precise mix is always hard to predict because, as I have talked about in the past, as we bring on more advertisers and then we scale them and they get into that scaled level of performance with us, they do drag down the average. As the number grows, the average gets dragged down because usually when we initially scale an advertiser, it is at the low end, and then we grow them over time. The exact mix is hard to predict. In general, I would say we always expect to grow the number of scaled advertisers. That is the fuel for our growth. I would think that a larger portion of our growth comes from growing the number and bringing more new advertisers to the platform, but we should see some growth in the average revenue per scaled advertiser over time as well. It will come from a bit of both, generally speaking probably more from the number, and then over time, we will grow the average as well.

Matthew Dorrian Condon

Analyst

Thank you so much.

Adam Singolda

Management

Thanks.

Operator

Operator

Thank you for that question. Our next question comes from the line of Laura Anne Martin from Needham. The floor is yours.

Laura Anne Martin

Analyst

Good morning. My first one is on generative AI. I am interested in whether how much your traffic was down in the fourth quarter and what the mix was and whether you think that—I think Wall Street thinks that is the first step in agents holding on to attention and not allowing people to go to the open web. Can you talk about why the open web survives generative AI? That is my first question. Then my second question is about Realize. One of your goals in Realize was to attract display budgets, which are quite a bit larger than native budgets, but I am interested in whether Realize is actually—are you seeing that happen, that you are getting new types of advertising rather than just staying in the narrowed native advertising bucket? Those are my two. Thanks.

Adam Singolda

Management

Sure. Good morning, Laura. I will pick up the first one. On the open web, we basically have a very structural advantage in where we sit in the open web. We are seeing traffic going up. We are seeing search traffic going down. But overall, through primarily direct traffic to publishers and then onboarding more publishers, traffic is overall going up. The exposure we have to search traffic, which I think is the main risk that investors are tracking, for us it is in the single digit. A lot of it is because we work with massive platforms like Microsoft and Yahoo and Apple News. A third of our traffic is in app. Overall, our exposure is low, and we are seeing direct traffic going up. In general, what is going to happen is publishers that have trust, that have good communities around them, will continue to be important. Local news, sports sites, news—they will continue to get a lot of momentum and attention from consumers. I can also tell you, AI engines—what we are seeing is what they crawl on the web, the proxy for what consumers are asking—a big chunk of what consumers are talking to AI about is the last 24 hours news. People want to know what is going on. AI really needs that content, and content in the open web is where content exists. I think that for trusted publishers, for bigger publishers, which is most of our business, there is a very bright future. The second thing is that when I imagine AI being adopted by those publishers, as you know, we have a product called Deeper Dive, essentially bringing ChatGPT-type technology to those bigger publishers so that consumers can converse and talk to publishers. If you go to USA Today, you can check it out. I think there is a significant ARPU growth, a significant revenue generation opportunity for publishers when they actually adopt AI on their own sites. The risk, I think, is more on the smaller sites, which we do not have exposure to, or for those who are very dependent on search, also not a publisher that we work with. I think there is a very bright future for the trusted publishers, especially when they adopt AI in a bigger way.

Stephen Walker

Management

And then to your second question, Laura, about are we seeing new types of advertisers coming onto the platform, I will talk about this in the context of the three growth drivers that Adam mentioned earlier. He said we are focusing on ICPs, we are investing in our brand to change perception of who we are as a company, and then we are investing in tech to make advertisers more successful. Today, that focus on ICP means we are bringing more of similar types of advertisers. What we have done is we have got our sales teams focused on finance advertisers, travel advertisers, auto advertisers, ecommerce advertisers—the ones that we know are working well on our platform today. Today, our growth in advertisers is coming more from that focus on ICPs and getting more similar types of advertisers to what we have. Over time, as we get our brand perception shifted a bit—getting out of the “we are a native company” and into the “a performance platform” type of mindset—and as our tech continues to develop and we are able to target more and more granularly on our platform, we do expect that we will expand the types of advertisers. More types of advertisers will become ICPs, and we will start focusing on selling to them. Today, more of it is more advertisers of a similar type to what we have, and over time, I expect more different types of advertisers to start coming on.

Laura Anne Martin

Analyst

Thank you very much.

Stephen Walker

Management

Thanks, Laura. Thanks, Laura.

Operator

Operator

Thank you for your question. Our next question comes from the line of Tyler DeMatteo from BTIG. The floor is yours.

Tyler DeMatteo

Analyst

Great. Thanks for taking the question, guys. I wanted to start in terms of 2026, Steve. As you think about the advertising market this year and some of the one-off events, kind of FIFA, etcetera, is that baked into the guide? What level of visibility do you have into something like that today, and when would that start flowing through? And then my second question for Adam. On Realize and the developments, thinking about this in the context of the investment cycle for that, where do we stand in terms of the investments in the platform and the technology, etcetera? Are we going to see multiple iterations from here? Is everything largely ironed out? Those are my two. Thanks, guys.

Adam Singolda

Management

Sure. I can start with the second one. Good morning. We are all in. We are laser focused on Realize. Like I mentioned earlier, if you look at the market that we are selling into—the performance advertisers that we are going after—with the technology we have now, I think we have what it takes to grow. We spoke about seeing inflection point in double-digit growth, and I believe in our strategy, the market, and we have what it takes. That said, we are early in our cycle in terms of investment. There is so much more that we are going to reveal this year and in years to come. When you compare Taboola.com Ltd. Realize to Meta, when you compare it to Google, to PMX, to some of the platforms out there that are serving 10,000,000 advertisers when we serve 15,000 to 20,000, there is so much more that we want to do and intend to do to make it much easier for those who should succeed with us and become scaled advertisers to actually become ones, and that is later there. As a technology company, we are going to reveal a lot later in the year. I think we have what it takes to continue to grow and to generate 30% EBITDA within that growth rate and use most of it to repurchase shares, which we think is a great deal for the company. Most of our investment, which is significant and, like I mentioned earlier, very exciting, is can we make it so...

Stephen Walker

Management

Then to your first question about whether the big events happening this year are factored into our guidance, the quick simple answer is yes. The way they are factored in, just to get into a little bit more detail, is the big events this year are the Olympics, World Cup, midterm elections—those things are factored in. For us, interestingly, it is more of a traffic driver than it is an advertising revenue driver. World Cup and Olympics tend to be big sports traffic drivers, and we have Yahoo Sports, CBS Sports, ESPN. We have something like eight of the 10 top sports sites in the US, and we have similar coverage globally. It is a great traffic driver for us. Our advertisers tend to be always-on performance advertisers more so than event-driven advertisers. It will drive more traffic, which is more impressions and gives an opportunity to drive more revenue from our advertisers, but it is not like a display network where maybe they have got event-driven advertisers. Same thing with elections. Elections drive big ad budgets, but a lot of that is branding campaigns for the candidates. We do get some things like fundraising campaigns where it is a direct response trying to get somebody to donate. We do not get a lot of incremental revenue in terms of the advertising side, but again, it drives eyeballs and views, and that is what is factored into our guidance.

Tyler DeMatteo

Analyst

Great. Thanks, guys. Appreciate it.

Stephen Walker

Management

Thanks.

Operator

Operator

Thank you for your question. Our next question comes from the line of Mark Zgutowicz from Benchmark. The line is yours.

Mark Zgutowicz

Analyst

Thanks, guys. Good morning. A couple for me. Steve, just to follow on to the question on the scaled advertiser metrics. Your scaled advertiser growth was up year over year, but down sequentially. I am curious if that was in line with your internal expectations, and what is the balance between those two metrics? Meaning, do you expect to see more of a lagging effect on the revenue side, and could that inflect at some point this year relative to that growth that you have been seeing on the actual advertisers? And then second separate question, I would appreciate if you could unpack your 1Q ex-TAC margin guidance. 1Q has guided a 100 bps of expansion year over year at the midpoint, and considering that you are lapping Yahoo tests, I think that had a positive effect on margin. Are you seeing mix shift towards higher take-rate publishers, or is that being driven by yield improvements? I will just stop there.

Stephen Walker

Management

In terms of the scaled advertiser trends, we tend to look at that year over year because there is some seasonality. Looking at it sequentially quarter over quarter can be deceptive, similar to our revenue itself. If you look at it quarter over quarter, you can see some things that may look weird, but if you look at it year over year, a lot of that normalizes. I tend to look at it year over year. I will also say the metrics bounce around a bit any given quarter, so they are tough to predict on a quarterly basis. For instance, if some of our bigger advertisers get really aggressive one quarter, they can squeeze out some smaller advertisers just because they are willing to bid more. They are hard to predict on the numbers basis. If you look at it year over year and over a longer period of time, then it tends to normalize. That is the way we tend to look at it. We tend not to look at it quarter over quarter sequentially as much. In terms of our revenue ex-TAC guide, the simple answer to your question about whether we are seeing traction in higher-margin areas is yes. We are seeing a shift in our business to higher-margin areas. Connexity, for instance, is 100% ex-TAC. If business shifts to them, that appears as higher ex-TAC margin business to us. Also, the mix between regions and specific publishers is trending in a positive ex-TAC margin direction. It is less to do with increasing yields right now, although I am hopeful that we will see that also over time. It is more mix of business today.

Mark Zgutowicz

Analyst

Okay. Got it. Appreciate that. And if I could just ask maybe one more, zeroing out here a bit. If you look at your rest of the world—roughly 35% of revenue—and that grew quite nicely in Q4. It was up about 10%, which looks like it is the fastest growth you have seen in fourth quarter ex Germany. Can you talk about any dynamics at play there in 2026 and how they compare to 2025 in rest of the world?

Stephen Walker

Management

We are seeing nice growth internationally. By the way, you asked about margin and mix of business. That is part of it. Some of those other geos tend to be high margin for us, so as they grow, they help with our overall ex-TAC margin picture. We are seeing nice growth internationally. If you remember, we used to be about 40% US, 60% rest of world. Once we brought on Yahoo, we got back closer to 50% US, 50% rest of world. I think this past quarter, it was 47% US, 53% rest of world. I think we are going to continue to see faster growth internationally than we will in the US. That is normal because a lot of those markets we are still newer in, so we have more growth opportunities in a lot of those markets. I think that is going to continue to be true as we go forward. What you are seeing there is basically the dynamic of less mature markets versus more mature markets and higher growth in the less mature markets.

Mark Zgutowicz

Analyst

Got it. Alright. Thanks, Steve. Appreciate it.

Stephen Walker

Management

Sure.

Operator

Operator

Thank you for the question. Our next question comes from the line of Zachary Cummins from B. Riley Securities. The floor is yours.

Zachary Cummins

Analyst

Hi. Good morning, Adam and Steve. Thanks for taking my question. Two for me. The first one, I thought it was a notable callout that your non-scaled advertisers still contributed about 1% to growth here in Q4, largely due to early adoption of the Realize platform. Any incremental data you can give around how you are ramping the testing process, what tends to work best when quickly scaling up from these tests to expanding to more full budgets for some of these advertisers? And then second question, Steve, it seems like we have a greater shift of adjusted EBITDA going into 2026. Can you give some context around timing of investments or other items we should consider when modeling that out?

Stephen Walker

Management

On your first question about the non-scaled advertisers, it was an interesting effect. We saw a lot of testing budgets in Q4, and that drove 1% incremental growth, which is the first time you have seen that. In fact, if you look at the full year, non-scaled advertisers were basically down a bit year over year. Q4 was unusual in that regard. I think it is encouraging because at the end of the day, what we do want is a bunch of advertisers coming on to test our platform. Q4 is a good time for a lot of them to do that because it is where they have some of their maximum budgets, and they are looking to test new things. We found it encouraging. I am hopeful that that translates into more revenue going forward, although we are not counting on that. It was encouraging to see that. In terms of the EBITDA question that you had, the biggest impact on our EBITDA in Q1 in particular is that we have a headwind from foreign exchange rates. I mentioned that in my prepared remarks that we have about an $11,000,000 headwind on OpEx as we head into 2026 due to foreign exchange rates, mostly the Israeli shekel. That hits first quarter and second quarter much more heavily than third quarter and fourth quarter because if you look at how the shekel declined over the course of 2025, it really took a nosedive starting sometime in Q3. That is one factor. We are also intentionally putting some of our marketing expense, especially where we are marketing to advertisers upfront, in Q1 and Q2. Our guidance reflects what we expect to happen over the course of the rest of the year on OpEx. We do have some efficiency initiatives that are going on that we think can help us in the second half. It is a little bit of some upfront costs that we knew were going to happen, foreign exchange rates, and then us expecting to get more efficient as we go through the year.

Zachary Cummins

Analyst

Great. Thanks for taking my questions.

Operator

Operator

Thanks for the question. Our next question comes from James McGee Kopelman with TD Cowen. The floor is yours.

James McGee Kopelman

Analyst · TD Cowen. The floor is yours.

Hi. Good morning, and thanks for taking the questions. First one for Adam. Given some ongoing macro uncertainty and the state of the US consumer, what is your sense of conditions in the overall digital ad market and what are you hearing from your conversations with advertisers regarding their plans for budget growth this year? And then another one for Adam. I want to ask about the ARPU opportunity for publishers adopting AI on their sites. Where are we in that process, and what kind of progress are you seeing with publishers so far? And then I will finish with Steve as well.

Adam Singolda

Management

In general, there is a significant trend in the industry at large towards performance advertising. Last year, we announced two extended partnerships, one with Paramount and one with LG. These are big TV broadcasting companies that we are honored to be working with, and those partnerships are primarily around more ways for TV advertisers to get mid-to-low funnel metrics by working with Realize. That is a whole new type of demand opportunity for us. Remember, TV is a $100,000,000,000 market just in the US. If we can take a piece of that and prove, much like I think Amazon is doing such a good job with Prime, showing that you can buy TV and at the same time, through Amazon.com and the rest of their consumer journey, you can show that TV drives mid-to-low funnel metrics. The reason I am saying that is because I think for Taboola.com Ltd., there is a lot of growth opportunity because when you go beyond search and social, we truly become the monetization layer for the open web—the company that any advertiser and any company that is not Google and Facebook who needs someone that can generate conversions can work with. Taboola.com Ltd. is, to my knowledge, the biggest and best conversion machine outside of Google and Facebook. There is going to be a lot of growth for us in different trades, working with different types of companies as demand sources, and it is really nice to see companies like Paramount and LG—and you will see more throughout the year—partnering with us and spending more with Realize. I think we are on the right side of the industry. It is going to be much harder to be in the full funnel space or specifically in the top-of-the-funnel space. It is going to be much…

James McGee Kopelman

Analyst · TD Cowen. The floor is yours.

Great. And then if it is quick for Steve, you reduced the share count pretty significantly over 2025. Going forward, how are you thinking about balancing investment with returns to shareholders, especially given healthy free cash flow generation? Would you expect to continue to significantly shrink the share count? And also on Connexity, any color on ecommerce growth, how that is trending relative to the rest of the business? Thanks.

Stephen Walker

Management

In terms of capital allocation and share buybacks, we continue to expect to use the majority of our free cash flow for share repurchases. We have said that we expect to convert 60% to 70% of our EBITDA into free cash flow, and then we expect to use a majority of that to buy back shares. If you look at our numbers and what we are guiding to this year and do the math, you can figure out how much we are expecting to buy back roughly. We have $180,000,000 left in our authorization, so we have plenty of capacity there, and that is where we expect to use most of our capital. I will note, and we have talked about this in the past, that there is a chance that we may do small M&A. It would not be large, but it would be something that is more of a tuck-in acquisition. Beyond that, to your second question about ecommerce and how that is doing relative to the rest of the business, they had a big Q4 for us, which was great. Generally, we expect them to grow in line with the rest of our business. It is our biggest ICP segment—ecommerce—and I think generally we expect them to have the most success out of any of our ICPs right now. It is a strong performing part of our business.

Adam Singolda

Management

Sure.

Operator

Operator

Thank you for your question.

James McGee Kopelman

Analyst

Great. Thanks a lot, guys. Appreciate it.

Operator

Operator

This does now conclude the Q&A portion of the session. I would now like to turn it back to Adam Singolda, CEO, for closing remarks.

Adam Singolda

Management

Thanks, everyone, for being with us this morning. As you can tell from our excitement, 2025 was not just about beating the numbers. It was a turning point for the company. It is a clear validation that Realize is working on our way to become the monetization layer for the open web. As Realize continues to gain traction, with our proprietary intent data and deep distribution across the open web, all of those things make us really special, and it makes us different in an AI-driven world. We believe these structural advantages position us to build and win the opportunity to become the leading performance advertising company beyond search and social. We are still early, but we are operating with a lot more clarity and more urgency than ever. Our focus remains simple: make new advertisers stay and get existing ones to spend more. Thank you all for the trust and the partnership, and we look forward to spending time over the next few weeks.

Operator

Operator

Thank you. We appreciate your participation in today's conference. This does conclude the program. You may now disconnect.