Yeah, and I'll get to the competition part. But I will say also just on top of that on, you know, on profitability, you know, we're very excited about generating almost $150 million of free cash flow last year, which is almost 50% more than what we thought, which is 3x the year before. So there's, you know, the company, the fact we can invest in Realize while maintaining a 30% plus EBITDA margin and generating good cash flow is liberating, which is also why we're able to announce, you know, $200 million authorization of buybacks. So all those things are, from my perspective, and I told this to the team, so that I'm proud of them, you know, of Taboola.com Ltd. because we're able to invest, we're able to, you know, go bigger and stronger while being a very healthy EBITDA and free cash flow-wise company and invest in supporting the stock. So all of those things from our perspective are great. Now as it relates to the competition, I don't think we're gonna compete a lot with, like, the Trade Desk. I refer to it as, you know, the Trade Desk for performance, like, the Trade Desk is our sister because, again, the Trade Desk has done an amazing job in the TV space, in the video space, which we don't care to participate in the way others do. I think the CTV and video is an amazing part of the funnel for top of the funnel. And we want to own performance, which is why you're seeing us focusing on performance advertisers. I think most of the money we'll take will come either from social budgets that we see about $30 billion of diminishing returns. So advertisers spend a lot of money on social, but at some point, if they get diminishing returns, and we think there's that money can come to us, then go to our publisher partners. The second thing is I think, with PMAX, there's a lot of frustration on the display market of lack of control and transparency. So over there, I think, again, we can drive a lot of value to advertisers and to our publishers. I'm spending a lot of time with advertisers and publishers. I think on the demand side, most of the money we'll take will be from social and PMAX. And on the supply side, we're gonna compete with anyone that cares to monetize publishers' business, they compete with us. So no longer do we compete with just bottom-of-article. If you're in the business of driving growth to publishers, you're in our line of sight. So from that perspective, we compete with anyone in that space.