Yes. No, I think, Robert, that's a great question. Again, this is something that is important. When I've got in the role, we made some changes in our leadership team, and it was to drive to best outcome, right? I mean I think one of the previous questions is we know the category is challenge. We know the shape of our portfolio. So we have to figure out a way to execute with the portfolio we have and use the investments we have, right? I mean I talk about this all the time. We've got to make sure our marketing dollars and our people dollars are going after the right things in the market. So your question of how we're going to make it, right? We took all those actions. We have the leaders of sales and marketing and our Canada business around the table now with making sure that we reoriented our regions in the United States. And this is, by the way, applicable even to our EMEA, APAC business. We're making sure that we look at our investments as a collective pool and making sure we're getting the right ROI against that by geography. What's the right level, Robert, I think that's a little bit more -- we'll share that a little bit later. But we want to make sure in terms of how the brands show up, your question about how do you coordinate, how the brands show up is obviously going to be in one way, right? You're not going to have 5 Coors Light or 4 Coors Light. You're going to have 1 Coors Light, you're going to have 1 Miller Lite. But how those brands are executed in those geographies matter differently, right? And this is what I say is beer is very local. And it's true, by the way, for brands like Coors Light and Miller Lite and obviously, for the value segment. So the question is how do we rebuy our business to really drive that. So we implemented those changes in quarter 4. We're in the process of executing it. We reoriented our planning with our distributors. So this is more of our distributor-facing organization. And we frankly are leaning into that starting already in January. And this has resulted in different conversations with our distributors, right, on how we bring funds and how they bring funds on really winning in that particular geography. So it is the concept of we are being local. It is about reorganizing our teams. And frankly, we did the hard stuff in Q4 to really put that within our organization. The only other part I'd add is we're also changing the incentive plans, right, incentive plans of how we measure our people. When I talk about P&L accountability closest to the market, doesn't mean anything if folks are not measured both on the top and the bottom line as closest to the market as possible.