Bart Shuldman
Analyst · B. Riley FBR. You may begin
As we sit right now, I mean, look at the first quarter, the margin hit 47.9% on the gross line. So, clearly the gross margin is there. I think we’ve proved it over multiple quarters. We have added some people on the operating expense line. Sales of course, we’ve added to our sales force and some engineers. We are optimistic for this year. We think that, as these opportunities close, the way I see it, Kara, is, we’ve now introduced a solution that we’ve been asked, could we do for little over a year, maybe year-and-a-half now in regards to providing a lock down type solution in using the terminal. And one of the issues that some of the restaurants had was clearly security who can get on the system as it is web-based. Can they go to Google, can they go to Amazon, how do we lock that down? How do we secure it? How do we secure it on the internet? How do we secure it in the cloud since it’s an android-based system, how do we push down security updates that android has? So this was a long – not too long, but it was a process in our side to get the right talent in place and then the right software design so that we could have the XL become the XL2e in an enterprise solution. So, for better words, over the last couple weeks, we’ve been introducing the solution back to our customers that we have highlighted that we are in the close category in our sales process. So now we are back at testing it with these customers, which is great. We are the only ones out there with this type of solution and so, it’s going to all depend on how quickly they want to move, how quickly they want to test it, how quickly they want to go back and test it. It is not a new solution to them, but it’s got a new way to use the terminal. It does lock it down. I think the responses that we’ve gotten from our customers have been nothing but applaud, because we really dealt with a security issue that they were concerned about. So it’s really, from a timing standpoint, it’s all going to come down to when these customers want to roll it out. From what I saw over the last couple weeks having been at the McDonald’s Show, having an opportunity to visit with another customer in one of their large commissary type kitchens, the back of the house automation is accelerating at a fast pace. In fact I called, Steve on a Tuesday night and said I was kind of overwhelmed by what I saw. And there were lot of people out there now proposing not labeling solutions, I mean, we have that lock down, but all types of different Internet of Things solutions and in talking to these chefs, it’s kind of crazy with how many different types of solutions can be out there and how many different templates or tablets you need or handhelds you need and the chefs are all saying, look, we need to really think about this and think about how we control it and how do we have a so-called hub where all these types of applications and technologies can talk to. So I am not looking at five different tablets and all fairness lock those tablets up in my office at the end of the night as somebody is going to walk away with it. So when we talk to them about our purposely built terminal, that will sit there doing their labeling needs, both their food safety labeling needs, their grab and go labeling needs, nutritional labeling. I mean, even McDonald’s, you just won’t believe what they are labeling now. Everything is getting labeled because of the food safety issue. When we talk to the market about now having this hub, this back of the house assistant, their eyes slide up and say, great, now want to work with this customer and this product and that product to get them to load their app on your terminal and we are going to show some of that at the NRA Show. So, you know what, this is going to take time. This is going to take some good effort. But the opportunities are really there. The customers are really there and now we are rolling the technology out and it’s a very large opportunity and we are just going to be there for the wins.