Bart Shuldman
Analyst · Grand Slam Asset Management. Your line is open.
The thought process was pretty easy from a standpoint of, now that we're going away from our distributor who had labels could we capture that business. What would it take to capture the business, would it be profitable, would it add to our business, and then who would be our partner, who would help us. So this is something that actually, Steve, spearheaded it with the operations team because we knew if we could get the right price, if we knew we could get the right labels, we're in negotiating on the terminal. So it would be brilliant - it would be really nice if we could offer our labels instead of making it a jump ball and having others come in and bid on the label business. So the challenge was for us was finding the right label partner that could supply its labels at the right price so we can make the margins that we want to make. And it all came together, Mitch, and we know the customer, we're working with the customer, we're now going to be direct selling to that customer. And to us there are four pieces of the sale, right, there is the software, which both Jolt and CrunchTime will get. There is the terminal sale, we'll get. There is the support of the terminal both technology side and also the service side. And then there's the ongoing label business and the ongoing label business is large. We have a certain accounts that are using a lot of labels a day. So we didn’t want to give that up, and the question is could we find a partner that would allow us to make the margins that we wanted and we found a great partner, we’re in the process of going through a qualification process. There's a lot of different style labels, Mitch, if disposable, you have removable, you got dissolvable, day of the week labels. So we're going through the approval process internally testing it through our terminal, but truth we are really excited about this because the first time we had a chance to close an XL order, we offered the labels and they gladly bought into the whole program. So not only did we get the terminal sale but we're going to get the ongoing revenue from the service contract and the ongoing revenue from the label usage and the label contract.