Bart C. Shuldman
Management
Okay, let me break it down. So from how many are on contract, I think if you add it up, it's getting close to 10,000 slot machines. That's through the contracts that we've won. We're getting close to 10,000. The 4,500 are live right now and, of course, I was able to let you know the success clearly when you hear things like 100% increase in ADT or the theo, that's really big. And as the 1 casino marketing person told me, he's trying to convince his bosses to double or triple the amount of coupons and promotions they're giving away because the effect to the bottom line has been just phenomenal. We really don't break out the revenue for the 2 contracts that we closed and we don't expect to do that. And it has a lot to do with being public and competitors looking at what we're doing, so we don't think that's a good idea on our behalf. But I think the gross margin story that you saw come through, Todd, in the first quarter, 400 basis points, 42% -- almost 43% gross margin, clearly, EPICENTRAL had a lot to do with that along with our oil and gas and food safety terminal. The backlog, the amount of customers we're talking to remains large. I think what's been very helpful to us is getting 3 casinos 4,500 slot machines up on the system and being able to now gather success stories from them, what the system is doing for them. I think when you're talking to a casino and they say how many people can you tell me about for the first year that we've had Red Wind go live, it was just 1 casino. And I think now being able to talk about 3, soon to be 4, 5, 6, 7 and more, we just won the one in London, which is right in Leicester Square, it's just a wonderful location, a real show place for us. It's going to allow us to really focus the casinos that we're talking to on the success that EPICENTRAL is bringing these casinos. And it's a lot different when you can point to 3, 4 and 5 casinos that are all experiencing significant growth revenue, carded players, uncarded turning into carded players. We've had an increase in 1 casino of 30% of lower tier players going to the next tier. We've had 1 casino talk about a 10% increase in their top tier players' ADT or theo. I mean, when you talk to casino owners about increasing their top tier players, 10% of the amount of money they're playing daily, that's just huge numbers. So the fact that we can talk to that now, and just not 1 casino, but many casinos, it really starts to build the story and we're very pleased with that and also looking forward to closing many more deals as we talk to these casinos in our pipeline.