Paul Manning
Analyst · BB&T Capital Markets
Sure. So let's start with the natural food colors piece, first. I think that to answer the first part about what inning, I'll answer it this way, about 30% of the products in North America would contain a natural color. So one could say it's about the second or third inning from that standpoint. Another interesting fact that I could give you is approximately three quarters of all new launches contain natural colors. So I think you have that as kind of the quantitative background of what we're talking about here. Now, what do we hear from customers and what has been our specific experience, I think it's very consistent with that, it's broad based. It's large CPG companies, its regional companies, it's local companies, it's drinks, it's yogurts, it's candies, it's across spectrum of food. It's very exciting. And I think quite frankly, there is a good analogy that this is very much a tipping point that, sure, there has been activities over the last five or six years, a little bit here, a little bit there. But I think with a number of large influential CPG companies issuing press releases to the effect of we're going to covert to natural colors and we're going to do so by the end of 2016 or 2017 or on these very specific products, that has created a tremendous momentum for those who were perhaps around the fence or those who were deliberating on it, such that, from my standpoint, this is inevitable. And the inevitability is that I believe probably 75% to 80% of this market would be natural colors in the next several years. You're never going to have a 100% conversion and I don't think anybody would expect as much. But certainly, we see broad based conversion. We see a tremendous amount of interest. What we also find is that in some of these conversions, if they're not done correctly, there can be some impact on the brand. So in other words, if customers select the more diluted water down colors, which you may see out there in the market, not from us, but perhaps from some others, those products don't do as well in the market. But when the consumers, the end-customers, you and me, buying products see colors that are equally as vivid and equally as interesting as synthetic colors, we have seen a lot of evidence that suggest that those brands, because they can still show those vivid colors, but declare that they are natural colors, those brand do very well. And I'm talking about brands that have been around there for a long time are getting a nice boost from this. So I think that kind of tends to build on this conversion, because it's generating success for those customers. So I think with all the investments in product development and production that we've taken over the years, all those elevated capital expenditures that we've made for the last five or six years, many of which and much of which was made in colors was very much in preparation for this moment in time. So I think we made some good decisions there and we're seeing those benefits. Taking it over to the cosmetic side of things, your question was can that be sustained, and I believe the answer to that is, yes. Cosmetics and personal care, however, you want to define the market, it's a significantly sized market and there is a significant pace of new product introductions. Look no further than commonly consumed makeup. There is a constant change in those portfolios, upgrading the portfolios. The end-consumers are very interested in sustainable and natural products. They are very interested in removing products that they don't like in those, whether it's a lipstick or an eye shadow or you name it. And so that is probably one of our strongest product development and innovation-driven businesses in the company, and we have spent many, many years building that program up and turning that into what it is today. And the market is very, very accommodated to that, because, again, they're always changing, much of it consumer driven, some of it governmentally driven. And so there is going to be a constant need to continue to improve performance on these products, because the end-user always wants something more. If it makes me look 40, well, I want it to make me look 30, and you can apply that to foundations or really any other personal care products. So it's a tremendous market. It's a great market for us. And I think here, again, with our capital investments and going back to the acquisitions we made in cosmetics, I think these were all very well-placed and I think they fit in very nicely today and we're seeing those benefits in this market as well. And Brett, one other thing, just for everybody's benefit on this one. In the script, I think when I was talking about the buyback, I said 250, it was 250,000 shares. So just to clarify that for everybody's benefit. But, go ahead.