Sure. So for the benefit of all, Brett's comment is related to the conversion of inks, industrial inks, so what we call our specialty inks, from these traditional analog solvent-based products to a new version of that ink, which is digital, water-based. And so you really have to look that according to product segments. So there's many different segments within the industrial inks world, there's packing, there's textiles, there's food products, contact and non-contact, there is furniture, you can kind of go down the line. Anything with color in the world today, may very well have been printed by an industrial ink. And so as you can imagine, each one of those segments are on a different conversion trajectory. Textiles has led the way, that's been the focus of our business up until to date, mostly polyester, but as you noted last year, when we were loosing out on cotton opportunities and we made our acquisition, cotton has also been an important part of that conversion in the world of textiles. Now, maybe 20% of that market is converted from solvent to water-based inks, which -- in my mind, every solvent-based ink is an analog printing application, which is to say, very rigid, very inflexible, not at all consistent with the supply chain needs of the industries today. So say that market has converted about 20% to 25% to digital. With my expectation, it would be a 100% digital. When? Some would say 15 years, some would say 10, some would say never, some would say, well, you're always going to have some portion of that that's traditional, but okay, without splitting hairs, I think we see a nice growth trajectory within textiles for the next many, many years. As you move over from there, there are other segments that have almost no conversion. So you look at things like, say, furniture and home goods in general, there's maybe a 1% or 2% conversion to digital. And to some degree that's related to the fact that the inks are not suitable. They don't print with the same characteristics as their traditional solvent-based comparison. So the technology will continue to evolve. Our innovation is focused on a number of these different segments for which we believe we can win and be very successful. And in a lot of these other segments, the conversions are just starting. And this is why, as I have said a couple of times in the past, in addition to the food conversions to natural ingredients, most notably color, but also flavor, the strong changes within the personal care market towards more natural ingredients and products that are free of raw materials that many consumers believe to be harmful, there is a tremendous opportunity for Sensient in this conversion to inks. And the opportunities will differ across those segments, but I think we are very well-suited and well-positioned to be quite successful in any number of those segments, which again are just getting started in many cases.