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Stanley Black & Decker, Inc. (SWK)

Q4 2013 Earnings Call· Fri, Jan 24, 2014

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Transcript

Operator

Operator

Welcome to the Fourth Quarter and Full Year 2013 Stanley Black & Decker Inc. Earnings Conference Call. My name is Lorraine, and I will be your operator for today's call. [Operator Instructions] Please note that this conference is being recorded. I will now turn the call over to the Vice President of Investor and Government Relations, Greg Waybright. Mr. Waybright, you may begin.

Gregory Waybright

Analyst

Thank you, Lorraine. Good morning, everyone, and thank you for joining us for Stanley Black & Decker's Fourth Quarter and Full Year 2013 Conference Call. On the call, in addition to myself, is John Lundgren, Chairman and CEO; Jim Loree, President and COO; and Don Allan, Senior Vice President and CFO. Our earnings release, which was issued earlier this morning, and a supplemental presentation, which we will refer to during the call, are available on the IR portion of our website, as well as on our iPhone and iPad apps. A replay of this morning's call will also be available beginning at 2:00 p.m. today. The replay number and the access code are in our press release. This morning, John and Don will review Stanley's fourth quarter and full year 2013 results and various other matters, followed by a Q&A session. As we normally do, we will be making some forward-looking statements during the call. Such statements are based on assumptions of future events that may not prove to be accurate, and as such, they involve risk and uncertainty. It's therefore possible that actual results may differ materially from any forward-looking statements that we might make today. We direct you to the cautionary statements in the 8-K that we filed with our press release and in our most recent '34 Act filing. I will now turn the call over to our Chairman and CEO, John Lundgren.

John F. Lundgren

Analyst

Thanks, Greg, and good morning, everybody. Normally, for -- those of you who follow us know, normally, I would kick this off and turn it over to Jim to deep-dive into some of the segments. And Jim's with us this morning, but he also -- he's recovering from a bad case of the flu and a modest case of laryngitis, so Don and I are going to share the formal part of the presentation. Jim is here and we're going to try to save his voice for Q&A and get him back on the field in full force by Monday. Don?

Donald Allan

Analyst

Thanks, John. I'd like to start with the summary of our fourth quarter and full year 2013 results. The fourth quarter revenues increased 9%, which were driven by a 4% organic growth performance, and the majority of the difference between the 4% and the 9% was the addition of Infastech, as we continued to see a good performance in that business in the first year of acquisition. The fourth quarter diluted EPS was $1.32 before M&A and other restructuring charges, so within our implied guidance range of $1.24 to $1.34, the higher end of the range. And then the GAAP EPS was $0.41, as we recorded several additional restructuring charges that we communicated in December related to some cost actions across all our businesses to improve our operating leverage. CDIY and Industrial posted very compelling top and bottom line growth performances, with CDIY achieving a solid robust organic growth of 6% at a 14.6% operating margin rate. Industrial posted over 16%, a 16.1% operating margin rate and an 8% organic growth story as they continued to see gains across all of their businesses. Our Security recovery is underway, and we delivered margins that were consistent with our expectations, which were relatively consistent with the third quarter at 12.2%. The full year results for 2013 were solid from a revenue performance, with revenues being up 8%, 3% organic growth, which was driven by, primarily, our CDIY and Industrial businesses, which saw 4% and 5% organic growth, respectively. Diluted EPS prior to M&A charges for the year were $4.98, again at the higher end of our guidance range, which was $4.90 to $5 that we provided back in October, and a GAAP EPS of $3.26. Another positive that we saw in the fourth quarter was a very strong free cash flow performance.…

John F. Lundgren

Analyst

Thanks, Don. The organic growth initiatives that Don talked about were a real focal point for us in 2013. And this chart captures some of the key highlights of those initiatives, which are taking hold and in fact, driving approximately 2 percentage points or 200 basis points of growth in 2013. From a geographical perspective, our global emerging markets business is growing at 2.5x the rate of the combined market average. That's the market weighted by our 2013 revenues, which reflects our higher-than-normal Latin American concentration. We hired 300 new people. That included key country leaders and key sales positions, primarily feet on the street, but with the focus, again, on customers and driving growth. We dedicated SBUs and business teams versus the specific markets, and we launched approximately 300 new SKUs. Our Tier 2 distributor expansion is progressing. We added about 1,500 new distributors. And last but absolutely, certainly, not least, we're preparing for a mid-product -- mid-priced product launch, and that will be significantly accelerated through the completed acquisition of GQ that Jim talked to you about several quarters ago. It will really allow us to make an in-market specifically designed product for that fast-growing and highly important mid-price-point product in the emerging markets. Our M&A revenue synergies continued. The focus there was in CDIY, where we continued to leverage some Black & Decker synergies, as well as the synergies from the Powers acquisition. Together, they outperformed what we proposed as an original plan by almost twofold in 2013. And as Don suggested, our Security verticals are certainly gaining traction, with about $40 million of 2013 revenue attributable specifically to this activity. The order momentum is building. We've got about $100 million of annualized orders as a result of these initiatives, with the greatest success so far with…

Donald Allan

Analyst

Thanks, John. So let's spend a little bit of time on the fourth quarter free cash flow, as well as the full year. You can see that our free cash flow did exceed our revised expectations. In October, we provided guidance of free cash flow for the full year of $800 million, as I mentioned earlier. Also, embedded in that expectation was that working capital turns would probably achieve about 7.7 to 7.8 turns for the full year. As you see, our turn performance is actually 8 working capital turns, which was a solid performance year-over-year, up about 0.5 turn versus 2012. So where we expected, in October, a slight negative from working capital for the full year, we actually saw a slight positive of $13 million. That drove the vast majority of the improvement, as many of our business teams were focused on enhancing the working capital performance through making permanent long-term changes to their business, in line with the Stanley Fulfillment System and staying focused on those objectives, along with achieving the right level of earnings and organic growth performance. Overall, when you look at the GAAP performance of free cash flow, was $500 million for 2013 versus $580 million for 2012, and we expect that number to be $675 million for 2014. To make it comparable, excluding the M&A payments in 2014, it will be $925 million versus the $854 million. So as we -- we would expect continued modest improvement in working capital and obviously, earnings accretion as well associated with our EPS projections. We believe that the free cash flow of this company continues to be an area that we can differentiate ourselves versus other companies. And as we move away from many of the large M&A and other restructuring charges over the next 2…

Gregory Waybright

Analyst

Great. Don, thanks. Lorraine, we can now open the call to Q&A.

Operator

Operator

[Operator Instructions] And our first question comes from Rich Kwas from Wells Fargo.

Richard Michael Kwas - Wells Fargo Securities, LLC, Research Division

Analyst

Two questions. On the Europe -- on the Security margin improvement, Don, can you give us a framework within the full year guidance of what you expect European margin to be? So it's 4% in the fourth quarter. At the low end of the range, how should -- what do you need to get to the low end of the range in Europe? And then what do you need to get to the high end? And then for '14, are you -- how much of a recovery in nonresidential construction in the U.S. are you assuming in what's embedded in the guidance?

Donald Allan

Analyst

Yes. So Rich, it's -- European Security, as I mentioned, I think the first half will continue to see some challenges, although we expect some modest improvement in the operating margin rate in the first half of the year. But many of the cost actions, first of all, will not be implemented till June and July time frame given the process of the European Union and the work councils that we discussed back in December. However, we are very much focused on the revenue attrition side, RMR attrition, making sure we slow that down in a significant way. So we expect to see improvement in that in the first half, which will help the operating margins. So I would say we see a modest improvement in the first portion of the year, and then the back half of the year is where we see a more significant component of improvement in that particular business.

John F. Lundgren

Analyst

Don, that might be just -- because Rich will get cut off. We're not going to forecast margins by business by quarter, Rich. You know that. But it's a very fair question given the focus we've put on it. To help you in your modeling and your thinking at least, for the year, we've said we're modeling and planning 150-basis-point increase in our Security business.

Donald Allan

Analyst

In total.

John F. Lundgren

Analyst

And the U.S. is operating -- it always can improve, but it's operating at or near historical margins. And Europe is 40% of the business, so -- of our Security business. So you are more than capable of doing the math. And as Don said, it will be more backloaded than front loaded because things take time in Europe. I hope that will help you without us getting into dicing and slicing the businesses that we have no intention of doing.

Donald Allan

Analyst

Yes. And then on your second question, Rich, about non-resi and what we've kind of put in our outlook for 2014. We really haven't factored a dramatic improvement in the non-resi industry within our guidance. Most of our guidance is focused on general market performance today, as well as, in the case of Security in North America, it's very much focused on the vertical organic initiatives that John touched on. We're really trying to continue to enhance those, push those forward and make more progress than we saw in 2013. The progress we saw in '13 was very encouraging, but our expectation is that it's going to continue to really leverage the organic growth story within the North American business.

Operator

Operator

And our next question comes from Peter Lisnic from Baird. Joshua K. Chan - Robert W. Baird & Co. Incorporated, Research Division: This is Josh Chan filling in for Pete. I was wondering about your North American margin performance this quarter. Do you consider that to be sort of a long-term run rate? Or do you see a further improvement in that level ahead? And if so, what will be the driver for further development even from this level?

John F. Lundgren

Analyst

Don will take it. North America consists of 3 different businesses, so we're going to -- we'll have to take it piece by piece.

Donald Allan

Analyst

You're talking about North American Security, specifically? I would... Joshua K. Chan - Robert W. Baird & Co. Incorporated, Research Division: Security margins, yes.

Donald Allan

Analyst

Yes, so that helps clarify. So I think, as John mentioned, we are closing -- approaching kind of historical levels for that. So although we do expect it to get better slightly beyond what we saw in the fourth quarter in 2014, we did take some cost actions, as I mentioned, in this business that will help that performance. We are going to continue to move forward on the vertical organic growth initiatives, which are margin -- gross margin accretive to that business and enhance the margin performance. So all those things that we're doing, and of course, the SMS transition, as we continue to work through that and leverage up that business, as the volume improves, would also improve margins. So we would expect it to improve. But you also have to recognize that it's at a high level, but it's probably at the low end of the range of historical level.

John F. Lundgren

Analyst

Let me just supplement that to remind you. Don -- when Don talked about first quarter guidance in fourth quarter, remember, first quarter, for our company, has some seasonality. In CDIY, as everyone knows, January is a very soft month because that's when our large retail customers end their fiscal year and have a close eye on -- for very good reason, have a close eye on their inventory. So in CDIY, it's about a 2.5 month quarter as opposed to a 3-month quarter. But more importantly, Security, historically, and this continues in North America, is a business with some seasonality. And historically -- if you look, our second and third quarters, from a margin perspective, historically, all things being equal, are better than first and fourth. There's 2 reasons for that. Most of it's in the mechanical area. But in the fourth and first quarters, particularly our Stanley Access Technologies business; to a lesser extent, our mechanical locking business, we get into weather issues on install. We're scheduled to do a job, there's a snowstorm, the foundation is in port, we can't put in the door or we can't upgrade the door. Those are real issues that can have some headwind in the fourth and first quarter. Secondly, our education vertical, for obvious reasons, performs much stronger in the second and third quarter. We do a lot more work in the education vertical in the months of -- a little bit of June but particularly, July and August, when there are fewer students on campus and we're allowed to do that work. So as you're looking at quarters and years, keep that -- and doing your modeling, and we're happy to talk about because it's -- we've got a lot of history, just do keep those 2 things in mind.

Operator

Operator

And our next question comes from Jason Feldman from UBS.

Jason Feldman - UBS Investment Bank, Research Division

Analyst

So on Security, I'm just curious what kind of visibility you have to kind of flat or better Security sales next year, given the headwinds that you've faced. And then if you can also put this double-digit order growth in European Security kind of into context for us. With mid-teens attrition, is kind of mid-double-digit order growth what you need to keep the business flat? Or is there some different way that we should be thinking about that?

John F. Lundgren

Analyst

Jim wants everybody to know he's alive and well. And we hope you can hear him, Jason. I picked him up.

James M. Loree

Analyst

So this is my 58th consecutive quarterly conference call and I didn't want to miss it. So bear with me, and I apologize for the voice. But taking them separately, North America and Europe, the total will be flat to slightly up. Europe will be slightly down for the year. With 10% attrition, we need 5% order growth to be flat, basically, because the RMR part of the portfolio is about 50% of the portfolio. So we expect to go from where we are today, which is mid-teens attrition, down to about 10% attrition by the middle of the year. So we will have about 12% attrition for the year, which means we would need an order rate in excess of 6% to be positive. We won't -- we're not expecting to be positive in Europe on an organic basis in 2014, but we do expect that attrition to come down. And over time, we'll convert that order backlog that we have into sales, and we're working very diligently on making sure that we have all the routines in place to make sure that we do that effectively. We have a good momentum going in the verticals, as has been mentioned previously, in North America, so that gives us a lot of confidence that we will have positive organic growth in North America. We see a positive trend in Access Technologies, a positive trend in CSS. The big question mark is SMS. We have positive unit volumes for the first time in many, many years in mechanical. We think we're going to have a favorable market ahead of us. We've got a lot of work being done in specifying, on construction jobs. And so all signs are positive, but they're still a work in progress in the mechanical business in North America.

Operator

Operator

And our next question comes from Sam Darkatsh from Raymond James. Sam Darkatsh - Raymond James & Associates, Inc., Research Division: Two questions. I'll ask them quickly so -- in case I get cut off. The first one, last year, you mentioned, John, that the first quarter represents about 18% to 19%, historically, of annual earnings. And your guidance here of $0.95 to $0.98 versus your annual guidance is still in that 18% to 19% range. But I would think it would be lower than that this year because of the Security gains as the -- I mean margin as the year progresses, some of the restructuring savings as it progresses. So why wouldn't the first quarter this year be lower as a percentage of the overall expected earnings? That will question 1. And the second question would be, based on the FX challenges in the emerging markets, are you contemplating paring back some of your discretionary spending in 2014 based on the macro and current currency headwinds there?

Donald Allan

Analyst

Sam, it's Don. So I'll take those questions. The first one, the 18% to 19% was actually a 10-year historical kind of range that we experienced. That was more before the merger. So when you look at the post-merger company, and we saw it again in 2013, the first quarter represents more of a 20% to 21% of the full year. And so that's really, in my view, the new starting base of this company when you look at first quarter to total year. And that's why I think the 18% actually is down slightly from that range because of the items I mentioned of FX and tax that are driving that.

John F. Lundgren

Analyst

And the items that Sam mentioned.

Donald Allan

Analyst

And the items you mentioned as well. And then, as far as your other question around discretionary costs, yes, we are very much focused as a company on dramatically controlling our discretionary costs. We obviously took a very significant restructuring program across the company in the fourth quarter and have executed many of those actions. We still have many that we have to do, especially in Europe. But just as importantly, the costs -- or the non-people costs, we are very much focused on reducing travel where we have certain consulting activities. We've cut way back on those levels of activities. The other costs related to -- any one that's connected to a person, the phone calls, et cetera, we are very much focused on how we can reduce that. Some of it's contractual in nature, so we negotiate with our vendors, and others it's just more of a policy change or a volume level of activity. That's something that will be 1 of our top 5 priorities for the year until we see more stabilization, especially in emerging markets.

John F. Lundgren

Analyst

And Sam, I'll just add because you won't get a follow-up. SG&A is something we talk about in great detail at the highest level of this company, even with our -- and with our board, and all SG&A or discretionary costs, if you want to use that term, as we've said many times, it isn't bad. Our investment in brand, our investment in people, in feet on the street, our investment in product development, building SBUs is the last place where we're going to pare back. What we may do is slow the pace of acceleration. I mean, there was a huge incremental lift in that in 2013. But we truly do, as I think most companies do, in good conscience, divide all discretionary costs into 2 buckets. Those that are creating revenue through generating new products, creating revenue and building brand franchises versus those that are just required to run our business. And it's the latter that's under closer scrutiny than ever and looking at significant cuts. The former will not increase at the rate they increased in 2013 nor were they ever planned to. They'll be closer to flat in 2014.

Operator

Operator

And our next question comes from Mike Wood from Macquarie.

Mike Wood - Macquarie Research

Analyst

On the update call you hosted last month, you talked about 12% attrition. My understanding, that may have been for November. But it seems, like, for the quarter, it was back up in mid-teens in your presentation. Can you just talk about how that is versus your expectations? And to the extent the attrition is driven by any kind of irrational price competition, would you be chasing that business? Or would you just cede that share?

John F. Lundgren

Analyst

Yes. Mike, I'll give you a top line. This is John. And then you can follow-up with Greg because he can give you as much detail as you want that we feel we're willing to publicly disclose. What you said is correct. We were improving at a faster rate quite frankly than we expected in November, and it digressed or reverted in December. So the quarter ended up being flat sequentially in terms of attrition. That being said, I don't manage this business nor does Massimo Grassi, who runs it, day-to-day or even quarter-to-quarter. Obviously, we look at the trends. Second half versus first half, we were down 200 basis points. If we repeat that again in the first half, it will be -- we'll be down 200 or 300 basis points. And as Jim said, our target by the end of the year is 10%. We're tracking to get there or slightly shorter, but that remains our objective. But your statement is absolutely correct. December was poor relative to October, November, and we've not reduced the focus on it one bit.

Donald Allan

Analyst

Yes. The only thing I would add to that is that as we -- we really highlighted that in December as an encouraging sign. But in October, when we provided guidance, our expectation was the attrition was going to be flat in the fourth quarter versus the third quarter, which is really what we saw. So we really highlighted that in December, more that we were seeing potential for encouragement there. And we still see that, but this business will see those types of fluctuations month-to-month.

Operator

Operator

And our next question comes from Michael Dahl from Crédit Suisse. Michael Dahl - Crédit Suisse AG, Research Division: I wanted to ask about Security also but on the North American side. Could you talk about what trends you're seeing on the RMR in North America, what type of conversion you're getting from some of the stronger install and also maybe talk about which verticals you're seeing the most momentum in?

John F. Lundgren

Analyst

Yes. I'll talk about which verticals we're seeing the most momentum in, which I already did in the presentation, with our global customers, with health care and in education. We're not going to talk about the beginning of your question. It's nothing we do in the public domain, and we think it would provide more, I'll say, competitive damage than it would be helpful information to our investor base.

James M. Loree

Analyst

The only thing I would...

John F. Lundgren

Analyst

Jim may want to add something.

James M. Loree

Analyst

Yes. The only thing -- the way I would answer that question is that our RMR base, without any acquisitions, grew in 2013. So it is moving in the right direction. We're not going to talk about specific RMR attachment rates.

John F. Lundgren

Analyst

And the verticals, did you want to mention...

James M. Loree

Analyst

I did. I do.

John F. Lundgren

Analyst

Okay. All right.

Operator

Operator

And our next question comes from Kenneth Zener from KeyBanc.

Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division

Analyst

With 1Q guidance coming in below consensus, I just want you to be as clear as possible. So at the $60 million FX, is that going to be split kind of equally 1 and 2Q since it's front loaded, a? And b, is your 1Q tax rate higher than your 21% to 22% guidance for the year? First question.

Donald Allan

Analyst

Well, the $60 million of FX is pretty much divided in half, Q1, Q2. So it's not perfect that way, but that's a good way to think about it. And the tax rate for Q1 this year will be relatively in line with our expectation for the full year. So -- but remember that in the first quarter of last year, the tax rate was around 16%.

Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division

Analyst

Correct. And then I guess if you could give us the lessons learned on -- as well as educate us on emerging market. How the -- since the distrib -- you're accessing more selling points there. Part of the decelerated expectation in growth I think was related to, probably, lower demand, a, but it was also some excess load-in that you guys might have perceived as demand. So how do you guys manage those channels of distribution given that they're less technical? You have less weekly runs of data in terms of sell-through and sell-in. So what did you learn in '13? And how is that -- those -- how are those channels different than the big box we're used to domestically?

James M. Loree

Analyst

If you're talking about load-in issues, we did mention, last quarter, that there was some issues, in particular, in China, with respect to the distribution channels becoming congested as we grew our T2 distribution channel in China. What we're really finding in China, as we sit here today, is there is a deceleration going on in the market, and there is a credit crunch going on. And we're starting to really see a very tight credit situation with the channel. So it's not as much that -- it's not as much of a load-in issue as it's inability of the distributors to finance purchases to meet what could be growing end-user demand. But with the issue in the channel, it's almost impossible for the distributors to buy the product that they need. And it's a really interesting phenomenon going on in China right now. And if you've been following the news over the last couple of days, there's been some indication from the Central Bank in China that they are beginning to realize that there's a credit crunch with the small to mid-sized businesses, and we're seeing that.

Operator

Operator

Our next question comes from David MacGregor from Longbow Research.

David S. MacGregor - Longbow Research LLC

Analyst

Hoping you can go back and just talk a little more about the attrition rates and some of the market dynamics around those attrition rates. And specifically, I guess, is this a dissatisfaction with historical Niscayah execution or is the reaction to increased effort by your competitors?

John F. Lundgren

Analyst

It's some of each, David. As we've discussed on previous calls, we've had a lot more price discipline. The Niscayah European model, and Jim has gone into great detail on this in previous calls and Greg can -- Greg, I know, will be happy to provide or reinforce that offline. In the interest of time, I'll try to do it quickly. We're trying to turn this organization from farmers to hunters. Historically, Niscayah relied on referrals from its parent company, Securitas, and those have gone away. They -- it was much more of an install model with less attachment than the model that Stanley Convergent Security Solutions, both in U.S. and Europe, have operated. So there was essentially a model change or the way business was done change as a result of our acquisition of Niscayah. And quite frankly, we -- or they, the Niscayah folks, relied more on those referrals than we realized, thus attrition was higher. Second has been pricing discipline on our part. If, in fact, we're going to do an installation, we've gotten much better at costing. We want to be sure those are at least -- at worst, breakeven if it has some RMR attached to it; otherwise, that it's at a reasonable margin. That also has contributed to the growing attrition. And thirdly is we've changed a lot of people. The folks that were relying on the referrals, and it's not even meant to be derogatory, but were much more farmers than hunters, weren't going to make it in the system and business that we're trying to operate. And we believe we have very capable leaders. But in our -- 3 of our -- or 4 of our largest markets, we have new general managers in those markets in place within the last 6 months. They've come either from the industry or related industries, from blue-chip companies, all of whom Jim, Don, myself have met and Brett and Massimo have interviewed intensively. So we think we've got a new team on the field that's going to help as well. So you got a lot of factors contributing to it. You touched on a couple. And hopefully, I added a little more light. But please follow up with Greg and Dennis, and they'll ...

James M. Loree

Analyst

And I would just add. There's one other competitive dynamic which is relevant here, which is that the -- electronics are gradually, and maybe now at an accelerating rate, replacing guards in commercial buildings and establishments. And this places tremendous pressure on the guarding companies, and that's one reason I suspect that Securitas probably tried to acquire Niscayah because of its electronic capabilities. So without an electronic company -- you have several major European security companies, which are guard-focused and fairly large. Their typical operating margin appetite is about a 4% to 6% operating margin, and that's quite satisfactory to them. So that competition for what I'll call the commodity-type services is pretty intense right now in Europe and probably more intense than it has been in years. So for us, the answer is moving to the vertical solutions that we're implementing in North America. But in order to do that, first, we have to get the sales force in place, which we've done, and we're working on maturing that sales force now. We're working on getting the attrition down to stabilize the revenue base, mature the organization enough so it can handle the vertical market solutions, and that's about 6 to 12 months out. Once we start getting the vertical market solutions from North America imported into Europe, that competitive pressure that we're feeling will be muted to some extent, and the higher-margin business that we'll bring in will really help turn the Niscayah situation around.

Operator

Operator

And our next question comes from Michael Rehaut from JPMorgan. Michael Jason Rehaut - JP Morgan Chase & Co, Research Division: I guess a couple of questions here. I just don't want to get cut off. Looking at, for a change of pace here, construction and industrial. If I calculated right, kind of stripping out the negative impact of FX, if you're saying that roughly 80% of the $60 million headwind was in CDIY, it looks like 2013 CDIY was about 15.7% margin, and it translates to a 33% incremental margin. Are those numbers right? And as you think about that business going forward, do you look at, like, a 30%, 35% incremental as a sustainable basis given that, that business, I would say, best case is kind of a mid-teens to high-teens type margin business? Or how to think about that longer term?

Donald Allan

Analyst

Well, I think if you -- the way that you did the math around the currency to get to kind of what's the operating margin rate without the currency is reasonably accurate, so I would agree with that. But you also have to remember that you're not seeing as much leverage in '13 because we've made some growth investments, too, in SG&A, especially in emerging markets within CDIY. So I do think when the business stabilizes and we're not making those types of investments, which will be in the latter half of '14, assuming no other changes in currency, that the leverage drop-through rate is more of a 35% to 38% number in that business versus what you're seeing now because of the -- both the FX and the growth investments.

Operator

Operator

And our next question comes from Stephen Kim from Barclays.

Stephen S. Kim - Barclays Capital, Research Division

Analyst

Just a sort of follow-up on that one. If you could explain what you think the incremental margins are in the other businesses given the changes that have occurred. And I guess, more broadly, also, if you could talk about -- in CDIY and Industrial, you had some pretty good organic growth generally. And I was curious how much of that you think is attributable to the initiatives that you've been doing in those businesses, implementing versus, let's say, the overall market improvement.

Donald Allan

Analyst

So as far as incremental margins, I mentioned CDIY already. Industrial has very similar, depending on the business. So there's 4 different businesses in there. It can range anywhere from 30% to 35% incremental margins. Security is a different animal because it depends on the region, the type of business. And it can have a different level of leverage or operating leverage depending on which piece of it, and it can range anywhere from a 20% number to a 35% number. So that's difficult to really say, to have a perfect one for that. I think the more important thing about Security right now is it's continuing its recovery, getting it to the levels of profitability that we want to see, at the same time, seeing the right levels of organic growth that are consistent with our long-term financial objectives. And then, at that point, when that is stabilized, we can start to talk about what's the right level of leverage we're going to see in that business going forward.

John F. Lundgren

Analyst

You want to take the second part, Don? How much of it was our initiatives? We've said 200 basis points. But if you want to provide some more color, if you want to provide more color on...

Donald Allan

Analyst

Security specifically?

Stephen S. Kim - Barclays Capital, Research Division

Analyst

No, for the...

John F. Lundgren

Analyst

Whole portfolio. I think Steve was asking about the whole portfolio. He won't get back on. But Steve, what we've said is roughly 200 basis points of our top line growth, we felt, was attributable to the growth initiatives. To the extent we can maintain that growth rate at lower initiatives, obviously, that will have a positive impact on incremental margin, if I got the gist of your question.

Operator

Operator

And our next question comes from Liam Burke from Janney Capital Markets.

Liam D. Burke - Janney Montgomery Scott LLC, Research Division

Analyst

John, you had another pretty decent contribution on the IAR side from Mac Tools. Is that market share gains or just firming end markets? And in Europe, you had promotional activity driving positive growth on the IAR side. Is that sustainable as the promotional activities ease off?

John F. Lundgren

Analyst

Well, the promotional growth was more CDIY than IAR, Liam. But it is -- no worries, it is sustainable. We had terrific performance in IAR in Europe and CDIY in Europe. But I may have misspoken or you misunderstood that there was much promotion in -- I shouldn't say that. It's a busy promotional quarter for CDIY in Europe in the fourth quarter because of the strength of the Black & Decker consumer products franchise in Europe in general and the U.K. in particular. That being said, I did talk about EQUIP AUTO, which normally happens -- often happens in September. This year, it just happened to happen in October. From a U.S. perspective, think Mac Tools Fair. It's a huge pan-European exhibition that does contribute positively to revenue, and it was very well received. So I might have sent you mixed signal there. In terms of Mac, it's going from -- you've followed us a long time, and Jim has been reporting on this longer, I'm just going to help him save his voice. It's gone from bad to good, and it's going from good to better. And it's a combination of several things. We really, really worked hard on net distributor adds. We've worked really hard on having the right distributors and their productivity, mentoring, training, retaining. But it's also what they have on their truck. We've also -- we have an improved financing program for them, which is far more competitive than what we've sent them to battle with in the past, and our Treasury Department deserves a lot of credit for that. So those are the -- in the back, that's kind of the underlying points. But in fact, what they've got in the truck's are a lot better than what they've had before. It was overwhelmingly 100% sourced business with no proprietary technology. Now a significant percentage of what they're selling are produced in our facilities ever since we combined Mac, Proto and Vidmar under one leadership team, made it part of North American IAR. Those cross-SBU synergies are really, really, really gaining traction. We also have the capability, since the merger, to have DeWalt tools on a Mac tool truck. That's a big draw. So we've got a lot of things in terms of basic blocking and tackling that we've improved with Mac. But I think, most importantly, we've got a dramatically better line of products on the truck in terms of both what we're offering, innovation, margin for the distributor, and it's all working to make this -- it's always been a good franchise. Now it's a good business, and it's going to do nothing but become a better business under the leadership of the current management team.

James M. Loree

Analyst

And in the fourth quarter, they celebrated their 16th consecutive quarter of organic growth, which for those of you that have been following the company a long time would find that almost miraculous.

Operator

Operator

And our next question comes from Jeremie Capron from CLSA.

Jeremie Capron - CLSA Limited, Research Division

Analyst

Could you comment on the price, cost dynamics in your tools business, particularly CDIY, where you think you've been gaining share?

John F. Lundgren

Analyst

So the question was price, cost dynamic, sure.

Donald Allan

Analyst

Yes. I would say that, I've said it before about our CDIY business, it's a situation that is a fine balance of going after volume and controlling your pricing decisions in this business. I think there's many pieces of it that have significant levels of competition, especially on the power tools side, that you have to be smart about when you do promotional activities, how you do promotional activities. And also, ultimately, a driver of many of those decisions is all the new product introductions that we've put into the marketplace. And ultimately, those things drive the market share gains that we've experienced, especially the last couple of years. We made great progress, especially with our cordless power tool products over that time horizon. And as a result, we've been able to really continue to combat some of the price pressures you see in that particular space. But we all know that's a challenging aspect of this business. But as long as you have that DNA around new product introductions and driving technology and innovation into that marketplace that the user wants versus giving them something that they don't want, you ultimately can really continue to combat that. And I think you saw that in the performance, where there's a modest price negative in the business in 2013. We're never satisfied with that. As we go into 2014, we want to continue to focus on how we minimize that impact and maybe eventually, turn that into a price positive. But ultimately, that's the dynamic of the business today. And then we're not satisfied with it, but we think we have all the right, as I mentioned, DNA in the business that allows us to be very competitive, continue to have a premium to many of our competitors as well.

John F. Lundgren

Analyst

Yes. And Jeremie, let me just add on to that. We've said this before on calls. It's our largest business. It's -- we think it's well managed, and it has the benefit of being a market leader, #1 and #2 in virtually every category where it competes, so it's not only our right, it's our obligation to behave like price leaders. That being said, there's tremendous competition in the market, particularly in power tools, which is relatively new to the Stanley management team post Black & Decker merger. Having said all that, operating margins were up 10 basis points, all in. And the reason we've been able to do that and maintain it is real prices -- in this category, real prices have declined 1% to 2% a year for the last 10 years. We haven't mentioned productivity, operational excellence, whatever you'd like to call it on this call, but we work very hard at it. And our global operations team and our CDIY ops team, every year has an absolute table stakes commitment of 3% cost reduction. They usually have a funnel that adds to more than that. But if real prices go down 1% to 2% and margins are 35% and you get a 3% cost reduction, that leads to margin maintenance, and that's how we manage this business, so quarter-to-quarter, we'll have a little more promotional activity that might drive a little more volume at a little lower margin. And that will be a little bit of give and take. But over time, that's how we think about this business. We want to keep it right in that mid-teens level and continue to gain share. And so far, I think the CDIY team in every function has done a commendable job of doing that, and it is a model for the rest of our company in terms of a level we're trying to get to.

Operator

Operator

And our last question comes from Dennis McGill from Zelman & Associates. Dennis McGill - Zelman & Associates, LLC: Don, I was hoping you could just walk through a little bit on the math of how you think about the cash flows over the next couple of years. I think what you guided to is sort of roughly $1 billion of share repos and then $700 million of debt reduction, and that would seem to pretty much match the free cash flow that you'll generate. But then you have dividends of $600 million or $700 million and then you've got some limitation on the international cash and how you use that. So I just wondered if you can maybe bridge all of that.

Donald Allan

Analyst

Yes. Well, the -- we went into the year with a debt level of about $300 million that we can actually pay down in commercial paper. And so that's about as much deleveraging as we can do going forward over the next couple of years. So that's kind of the number for debt deleveraging. And then there's, obviously, the dividend numbers you mentioned and then share repurchase as well, and that pretty much uses up the vast majority of our cash well over the next 2 years. Dennis McGill - Zelman & Associates, LLC: Is that inclusive of calling back international cash?

Donald Allan

Analyst

There'll be a little bit of that as well, absolutely.

Operator

Operator

And I will now turn the call back over to Mr. Greg Waybright for closing remarks.

Gregory Waybright

Analyst

Lorraine, thank you. We'd like to thank everyone again for calling in this morning and for your participation. And please contact me if you have any further questions. Thank you.

Operator

Operator

Thank you. And thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect.