P. Debney
Analyst · Cowen and Company
Thank you, Liz. Good afternoon and thanks, everyone, for joining us. With me on today's call is Jeff Buchanan, our Chief Financial Officer. Later in the call, Jeff will provide a recap of our financial performance as well as our guidance for the first quarter and fiscal year 2019.
In reflection, fiscal 2018 was a year characterized by lower consumer demand for firearms, heightened levels of inventory in the consumer channel and a host of aggressive industry-wide promotions. Despite those challenges, we achieved a number of accomplishments in the year that marked important progress towards our long-term strategy of being the leading provider of quality products for the shooting, hunting and rugged outdoor enthusiasts. Let me recap our accomplishments for the year.
In our Firearms segment, we added several exciting products to our next-generation M&P 2.0 polymer pistol family, which we launched in the prior fiscal year. In fact, new products, which we've defined as new products launched within the last 12 months, accounted for 29% of our firearms revenue in fiscal 2018. Strong adoption rates across our growing M&P 2.0 family helped us retain our leadership position in the consumer market for handguns. During the year, we also made significant progress on market penetration with our T/C Compass bolt action hunting rifle. Lastly, we also expanded our Firearms segment inorganically in fiscal '18 with the acquisition of Gemtech, a leading provider of high-quality suppressors and accessories for the consumer, law enforcement and military markets, giving us access to new technology for use in our future new product development processes.
Our Outdoor Products & Accessories segment generated 26% of our total revenue in fiscal 2018 compared to just 14% in fiscal 2017. Our Outdoor Products & Accessories division launched nearly 150 new products across categories, including shooting, hunting, cutlery, tools and survival products.
Our Electro-Optics division, Crimson Trace, also launched several new products in fiscal '18 and entered the large and diverse flashlight category. We were very pleased with the organic growth we achieved in the Outdoor Products & Accessories segment given that it was a challenging year for the outdoor retail industry overall.
I would also note that our new product launches, namely handheld flashlights and our Outdoor Products & Accessories division and firearm mounted lights from our Electro-Optics division, demonstrate that we have the ability to enter new markets organically using multiple brands. In fiscal '18, we supplemented that organic growth with revenue from acquisitions, including the acquisition of the popular Bubba Blade fishing tool brand in our second quarter. Both of our acquisitions in fiscal 2018 helped us expand into new markets that resonate with our core firearms consumers. Many of whom also have a passion for the rugged outdoors.
Overall, our long-term strategy remains focused on being the leading provider of quality products for the shooting, hunting and rugged outdoor enthusiast. Continued growth in our Outdoor Products & Accessories segment will help us better balance our overall revenue by somewhat mitigating the volatility we have experienced in recent years in our Firearms business.
Turning now to the fourth quarter. Adjusted NICS results measure the background checks conducted by licensed firearm retailers when a consumer purchases at least one firearm. The number of background checks is generally considered to be the best available proxy for consumer demand. We follow this metric for the same reason, even though it's important to note that we do not sell directly to consumers. We sell only to law enforcement agencies and federally licensed firearms wholesalers and retailers. That said, in Q4, background checks for long guns increased 7.3% year-over-year, while our units shipped to distributors and retailers declined about 22%. We believe the higher demand for long guns reflected in the NICS increase was largely addressed from existing inventories at wholesale and retail locations.
In Q4 background checks for handguns declined 4.1% year-over-year, while our units shipped to distributors and retailers declined 29.6%. We believe this result is due mostly to our tremendously successful M&P SHIELD and M&P BODYGUARD 380 promotions last year, which drove significant volume and created challenging comps for us, combined with successful channel inventory reduction efforts by wholesalers and retailers in the current quarter.
Our monthly market analytics lead us to believe we maintained our leadership position in the consumer handgun market in the quarter. We are pleased that distributor inventory of our firearms decreased to a total of 98,000 units at the end of Q4 versus 175,000 units at the end of Q3. Since then, distributor inventories have moved up from that level, and our current weeks of sales of distribution are now above our 8-week threshold, driven primarily by decreasing sales velocity in the channel. This is to be expected as we move into the slower summer months.
Our internal firearm inventories also declined sequentially from Q3. The reduction in Q4 was largely driven by the sale of inventory built to support new product launches, combined with increased pull-through from -- of our firearm products in the consumer channel. Looking ahead, however, we anticipate that our internal firearms inventory will increase in our first quarter of fiscal 2019 because of the following: firstly, the typical seasonal summer slowdown in consumer shopping activity; secondly, our planned inventory levels leading up to the full hunting and holiday shopping seasons and to support new product launches; and thirdly, our intent to build incremental inventory to reduce the risk of negatively impacting customer service levels as we prepare to ramp our new logistics and customer services facility in Missouri.
Turning to new products. Product innovation to support our organic growth strategy remains the highest priority across our entire business. Within each of our divisions, creative new product development teams focus on innovating for the consumer to meet their needs, wants and desires. As a result, we launched numerous new products in Q4. In our Firearms segment, we introduced the following: the M&P380 Shield EZ, built for personal protection and everyday carry and designed to be extremely easy to operate; the M&P M2.0 Compact 3.6-inch pistol, an expansion of our M&P M2.0 Compact series, to include a smaller frame that features a 3.6-inch barrel and a 15-round magazine capacity in 9-millimeter for better concealability; and the M&P BODYGUARD 38 revolver, now available without an integrated laser at a retail price point that provides consumers with a great value.
In our Outdoor Products & Accessories segment, which includes our Electro-Optics business, we launched a number of new products at SHOT Show in January and throughout Q4, including from our Outdoor Products & Accessories division the stable table light and the Accumax premium bipod line, 2 innovative portable and lightweight shooting accessories for use in the long-range target shooting at the range or in the field.
We also expanded our handheld flashlight category with a broad line of M&P-branded flashlights, including the most compact 12,000-lumen handheld flashlight on the market with 7 light settings, a rechargeable battery, an integral light -- battery light meter and is tripod mountable. And from our Electro-Optics division, Crimson Trace launched 2 new Laserguards, 1 for the popular Sig P320 and 1 for the Ruger LC9. Both feature instinctive activation, a master on/off switch, user adjustable windage and elevation and several additional features.
Lastly, we continue to make good progress in the quarter towards completing our logistics and customer services facility in Missouri. This is a long-term objective that we announced just over a year ago, which will ultimately allow us to better serve our customers. While we plan to start up initial operations in the new facility sometime in Q3 of this fiscal year, the exact timing is not critical. This new facility and its systems are an evolutionary step towards achieving our long-term strategy to better serve our wholesalers, retailers and consumers. We obviously already have in place established facilities, operating systems and processes, all of which currently serve our customers well. Because of that, we have the ability to plan for a gradual and intelligent ramp-up of the new facility, which we believe will take customer service to the next level. This may slow our capture of logistics synergies a bit, but we feel it is important to move only as quickly as will allow us to preserve existing customer service levels. As such, timing will take a second place to getting it right.
In addition, we have made wise use of tax incentives and capital lease opportunities to reduce the financial investment required on our part. We have assembled an extremely capable team who are responsible for executing this project. The building has been constructed, and we are on track to start ramping operations this December. I look forward to sharing our update in September, by which time, we will have started the installation and testing of our material handling systems.
Now turning to our outlook. Going forward, we plan to operate our business under the assumption that fiscal 2019 will deliver a flattish consumer market. At the same time, we believe that several dynamics we currently see in the parts of the industry, such as consolidations, bankruptcies, mergers and political posturing, may continue to drive uncertainty in the sporting goods channel for some time. Combining these market dynamics with our plan to increase our focus on profitability, we have made the strategic decision to limit our promotional activity to that which is designed to sustain market share, not gain market share. Market share gains, therefore, will be expected to come solely from new product innovation. The resulting increase in profitability will allow us to achieve our primary objective of reinvesting in our company with a focus on the start-up and ramp of our new logistics facility in Missouri, increased incentives and profit sharing to attract and retain top talent, new product innovation and enhanced marketing initiatives. Market contraction, combined with our decision to limit promotional activity, will likely yield a slight decline in our total top line revenue for the year. However, our increased focus on profitability, combined with the benefits we will receive from tax reform, should deliver earnings per share comparable to fiscal '18 whilst adequately funding the numerous investments that I just outlined.
On a segment level, we expect firearms revenue to decline slightly for the year. Accordingly, we will focus on ensuring that our manufacturing capacity allows for optimal flexibly and absorption of overhead expenses while we prepare for those new product launches. In our Outdoor Products & Accessories segment, we expect revenue to increase slightly for fiscal 2019. Accordingly, we will continue to focus on product innovation. Our product development teams in this segment are extremely creative and are outdoor enthusiasts themselves. Their passion for innovation combined with some new and sizable markets that we are exploring has us very excited about the future of this part of the business. While we explore those organic growth opportunities, we will, of course, remain alert to inorganic opportunities in the outdoor space that are a match with our strategic objectives and aligned with our core consumers, who are outdoor enthusiasts. Lastly, overall, we will maintain our focus across the entire organization on reducing costs and generating cash to further enhance our ability to continue investing in our business.
With that, I'll ask Jeff to provide more detail on our financial results and our guidance. Jeff?