P. Debney
Analyst · the Rommel Dionisio from Wedbush Securities
Thank you, Jeff. In terms of units, our growth for our third quarter came in at 20.4% excluding Walther products. That compares favorably to unit growth of adjusted mix or FBI background checks of 20% for the same period.
Sales in our domestic consumer channel was strong at $86.8 million, which is 26% higher than last year. That growth was driven by increased consumer demand, especially for our M&P polymer pistols, our M&P modern sporting rifles and our BODYGUARD 380 pistol.
In our professional channel, which includes international sales but also have an element of consumer sales, revenue was $10.4 million, an increase of 6% compared with the last year. Our sales to law enforcement and government agencies reflect our success with meeting the most demanding standards for performance, safety and durability. Our effort to satisfy these professional users translates to higher product performance for our consumer users as well. We believe this strategy supports growth in the consumer channel.
Now moving to a discussion of products. New products are important to us, and we continue to maintain a robust new product pipeline. At SHOT Show in January, we launched 2 new M&P modern sporting rifles. We now have an even broader line in this very popular category, offering rifles ranging from the affordably priced entry level all the way up to the more expensive performance center models.
Also at SHOT, we launched Dimension, the latest Thompson/Center Arms bolt-action hunting rifle with interchangeable components that deliver a range of calibers on a single platform. That's a highly competitive price point.
And as I mentioned earlier, we will be launching an exciting new product at the NRA show in April. Today we initiated our launch process with the posting of a teaser video on our website.
Our product strategy is to balance growth for new products with growth from our existing high-value product portfolio, particularly our M&P pistols and modern sporting rifles, where we see opportunities for growth and market share gains.
Turning now to backlog, and I want to remind everyone as we often do, that backlog is cancelable until shipped. Backlog at the end of Q3 of $198.5 million was about $49 million higher than at the end of Q2, representing sequential growth of 33%. Moreover, backlog was more than doubled compared with Q3 of last year. We continue to work closely with our customers to anticipate orders for a rolling 12-month period. While this initiative has been tremendously helpful in planning our production levels, our backlog has continued to grow. We will continue to take the steps in operations that I've outlined in prior calls to address the backlog that exceeds our current capacity.
The incremental capacity that we plan to add in the fourth quarter will come from a variety of activities and resources. In addition to bringing on new equipment and refining our own processes, we will, at the same time, be supporting the ramp with many key suppliers who are providing us with critical components.
At the same time, we are preparing for the launch of the new product that I described earlier. Our level of operational activity is very high, and ramping capacity in a short timeframe is very challenging. That said, I have confidence in our team's ability to step up to that challenge.
During the quarter, we refined our strategic goals, and we developed a long-term business model. We included that model in our investor presentation, which you can find on our website. The model covers the next 3- to 5-year timeframe and aims for gross margins in the mid-30% range and operating margins in the high-teens. This is an ambitious long-range target, and there are 3 areas we will focus on to get there: First, growth, where we will balance growing market share with our M&P products while developing new products; second, cost, where we will maintain a relentless focus on optimizing costs throughout the business; and third, efficiency, where we will work to streamline our business, our processes and our organization.
We believe our brand strength, diversified end markets and broad products and brand portfolio can allow us to capitalize on recent market strength while retaining capacity flexibility as we move into the future. Profitable growth is the primary goal.
Jeff and I had the opportunity to get on the road in January and share this model and our strategy with a number of investors. It was a very good experience for us, a chance to meet some of our current and our prospective stockholders to share our strategy and to gather their feedback on our plans. I look forward to continuing that outreach in the months to come.
And now I'll ask Jeff to provide our financial outlook for continuing operations.