Kyle Udseth
Analyst · Northland Capital Markets
Thanks, Eric, and thank you to everyone for joining us on the call this morning. The tone of today's call is going to be a bit different from prior quarters. Although I would also say that 1 quarter of underperformance doesn't knock us off the longer-term path or fundamentally change our positioning in the marketplace. But if you go back and review the transcripts from all of our 2023 earnings calls, I've always tried to start and end with profitability.
Generating positive EBITDA has been our North Star because we wanted to differentiate ourselves from other larger public peers with hard to parse financial statements and bespoke metrics and run a business with a strong top line, healthy gross margin and discipline on OpEx to produce profit margin and operating cash generation. Unlike in each of the 4 quarters in 2023, we were not able to deliver positive EBITDA in Q1 2024. It is a frustrating result in spite of a lot of effort from our teams in Hawaii, New York and the corporate team in Minnesota. But what I can say is that we are committed to getting profitability back on track in Q2 and beyond.
As Eric will share more in his section, Q1 of 2023 was a bit of an outlier for us due to the timing of projects we'd originally expected to hit in Q4 of 2022, so the year-over-year comps look worse. And it is not uncommon at all for rooftop solar businesses to have negative EBITDA in Q1 due to timing and seasonality. In fact, I think it's far less common for a rooftop solar company to have a profitable Q1, but it is also the case that we underperformed versus our own internal budget in Q1. So the culprit isn't just seasonality.
At our HEC business in Hawaii, revenue was down both year-over-year and versus budget. The lucrative battery bonus program that drove a large and sustained wave of demand on Oahu throughout 2023, crashed on the shore in December and confusion over the timing and details of the successor tariff caused uncertainty and lack of action from customers throughout the first quarter of this year. We believe we are through the worst of the lull. And while the current incentives are not as lucrative as before, the economics of going solar with storage are still very strong. in addition to all of the resiliency and control and clean energy benefits that homeowners love and are becoming more prominent in the decision in Hawaii.
Additionally, there are proceedings underway at the Public Utilities Commission that will influence the future of the grid and we believe it will be more connected with distributed energy resources playing a key role. HEC and our technology arm E-Gear are ready to lean in and help shape the grid of the future in Hawaii.
Now turning to our SUNation business in New York. We also had misses on both the residential and commercial sides of the business year-over-year and versus budget. The residential story, especially though, is pretty positive as the year-over-year comp really wasn't meaningful due to noise from December of 2022, and the miss versus budget was very slight.
Furthermore, new kilowatts sold in the quarter were up strongly year-over-year, which sets us up well for success going forward. We went through a significant transition in late Q3 and early Q4 of last year, changing marketing leadership, lead generation, budgeting and approach, our marketing agency and the sales leadership approach. These were big changes and took some time to stabilize, but they were the right moves and have resulted in better conversion at lower customer acquisition cost.
And then our ability to get projects through the pipeline from a signed sales agreement to glass on roof to an activated system has continued to improve as well. Overall, the residential business on Long Island is in good shape. Turning now to the commercial business unit. This is where we saw the biggest underperformance versus budget. We had a number of projects slip due to extenuating circumstances. The good news is these projects are all still on our schedule for the remainder of 2024, along with many more that have been signed so far this year in a strong demand environment.
We have a healthy pipeline on paper and now it will come down to execution over the rest of the year. We have implemented new project management, tracking and oversight processes, and we will get commercial back on track as the growth engine it can become. I just mentioned the strong demand environment for commercial solar in New York. Let me expand on that and reprise a bit a paragraph from last quarter's call. Demand is starting to rebound for residential and commercial rooftop solar all over the country, although the real acceleration should pick up in the second half of the year as rate cuts begin.
The desire for homeowners to go solar and ideally add a battery, is as high, in my opinion, as it's ever been. People want control and predictability over their electric bills. They want a way out of crushing annual bill inflation, they want to produce their own clean power and they want backup and resilience in the face of increasingly severe weather and an increasingly fragile grid. That desire has not yet fully translated into demand this year and into closed sales as people have stayed on the sidelines due to interest rates, regulatory uncertainty and some general economic malaise. But it's really important to parse out that first point that this is the winning technology, it's the technology of the future and also the technology of the present. And consumers very much want solar, battery storage and to further electrify their homes and transportation and lifestyles.
On this as well as prior calls, you've heard a lot of discussion on organic growth and bottom line focus from our existing businesses. That is our foundation that supports the strategic platform for Pineapple. But the broader vision is absolutely still intact to drive a roll-up of leading local and regional rooftop solar companies, and we've made steady progress on that front as well. The current environment presents a tremendous buying opportunity for experienced and savvy consolidators who can find and integrate the right companies.
With that, I'll now turn the call over to our CFO, Eric Ingvaldson, to walk through our financials. Eric, please go ahead.