Kyle Udseth
Chief Executive Officer
Yes, Jeff, I think that's a great question. And I think that we spend a lot of time on it. And there are multiple different [brand as] [ph] we view any potential acquisition or merger partner through different criteria. We look at diligence. I think there's, kind of a general size criteria that we think the juice is going to be worth the squeeze on going through audit, going through diligence, but not too big where it presents potential integration risk with the business. We have a lot of confidence about the model, but we don't want to get overconfident and have hubris about it. We want to make sure we can integrate the next one and the one after that, as well as we've been able to integrate Hawaii in New York. So, just kind of that size component. Certainly a financial component. We look at businesses that have around or even better than our current blended gross margin like that gross margin is really important for us. So, as cost containment and managing the business well for cash flow, so that EBITDA margin is important. We look at the multiples that we can pay for it because we've got to make sure it's accretive and we can fundraise for it. We look at cultural fit, which is a huge thing for us because of that integration, but also we just want somebody who shares that vision and that's what we found is the companies that fit on a lot of the other dimensions. They tend to like us and we tend to like them. So, I think those are all really important, but customer acquisition piece of it is so critical. And in my view, and I think it's – we all share this view here and it's in a way like our thesis. The companies that are committed to delivering a great customer experience are the companies that are going to win over time as we're still in just an early innings of this energy transition and on this path to electrifying everything. So, it's not just producing the power on your roof. It's producing it and then storing it in the batteries in your home. It's consuming it in your home with more and more devices electrifying induction cooktops, air source heat pumps, geothermal heat pumps, its mobility, electric vehicles with a charger, you produce the energy, you store the energy, you consume the energy, you move the energy around and then ultimately you also sell it back to the grid in virtual power plants and grid services revenue. The crux of all of that is that the company that has the trusted relationship with the homeowner and is the closest to that homeowner is going to win. And so, you do the acquisition cost one-time, but then you deepen the relationship and grow the lifetime value of the customer to those upsell, cross-sell, and ancillary opportunities. And so a company that isn't committed to that customer experience doesn't view things the same way, doesn't have high referral rates right now. Has high cancellation rates, those are not appealing to us. So, we spend a ton of time on that. Those are some of our key metrics when we look at these businesses. And so, some of it is just making sure we find ones that are there already. And then I think to your point, we do believe that and it's kind of the broader shared services model and extends beyond the sales and marketing, that's my background. But Eric's got tremendous background in driving synergies through shared services and integrating acquisitions on the finance and accounting and kind of back office functions too. So, there's different synergy paths. But I think, yes, our view of optimizing lead generation, what lead source you prioritize? How do you kind of do this inverted pyramid of starting with the lower cost ones? How do you performance manage sales for conversion? How do you just really keep a close eye on those unit economics around CAC and LTV? Definitely, it’s something we look at and I guess the only other thing I'd say at the end of this maybe long responses, maybe when I say all this, it sounds like it's going to be hard to clear all those hurdles. And we are discerning certainly, but there are over 4,000 sales and installation companies in this long and medium tail. And there are – there's an abundant set of opportunities to find these right companies and bring them in even that that meet all those high bars that we just mentioned.