William A. Newlands
Analyst · Wells Fargo Securities
Yes, you bet. Well, first of all, I think it's important -- if you think about what has changed versus the Investor Day, a lot of things happen. Non-alc didn't exist at that point in time. Today, it's the #2 share gainer in a growth category, the non-Alcohol sector. Oro didn't exist. You probably heard that we are adjusting our Oro pricing to go after high-end light beer, where we see competitive opportunity for us to succeed. We introduced Sunbrew this year, which is ahead of our plan, goes after a consumer who's interested in flavor. I've said on prior calls, we're very pleased with the fact that our share of sales in LDA 21- to 25-year-old consumers is twice the average of the sector. So we're continuing to bring in new, younger consumers into the equation. [indiscernible], one of the best -- single best [indiscernible] that we have did not exist when we had Investor Day. So all of those things, I would argue, are part of our innovation agenda. As we've said, we can see between 20% and 40% of our growth profile in any year, reflecting from new products, and we would expect this year not to be any different along that line, but we're continuing to be focused on how we can win more consumers on more occasions. Relative to your question on Pacifico, obviously, Pacifico continues to be very, very strong. But what's exciting to us is, despite the fact that Pacifico is the #2 brand now in L.A., where it's obviously a huge brand, 50% of the growth profile that's occurring on Pacifico is coming from outside of California. So you're starting to see significant increase and growth of that brand around the country, and we expect to put some fuel on the fire, if you will, around that brand. We think it's a great opportunity. It's demographic profile is somewhat different from our other brands. And we think that's going to be an important growth driver and an important share gainer in terms of shelf positions for us as we move forward.