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Constellation Brands, Inc. (STZ)

Q2 2018 Earnings Call· Thu, Oct 5, 2017

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Transcript

Operator

Operator

Welcome to the Constellation Brands Second Quarter 2018 Earnings Conference Call. At this time, all participants have been placed in a listen-only mode. Following the prepared remarks, the call will be opened for your questions. Instructions will be given at that time. [Operator Instructions]. I will now turn the call over to Patty Yahn-Urlaub, Senior Vice President of Investor Relations. Please go ahead.

Patty Yahn-Urlaub

Analyst

Thank you, Laurie. Good morning and welcome to our second quarter fiscal 2018 conference call. I am here this morning with Rob Sands, our President and Chief Executive Officer; and David Klein, our Chief Financial Officer. As a reminder reconciliations between the most directly comparable GAAP measures and any non-GAAP financial measures discussed on this call are included in our news release or otherwise available on the company's website at www.cbrands.com. Please refer to the news release and Constellation's SEC filings for risk factors which may impact forward-looking statements we make on this call. With regard to unregistered security offerings discussed during the call, please note that the securities subject to those offerings have not been registered under the Security Act of 1933 and may not be offered or sold in the U.S. absent registration or an available exemption from registration requirements. Before turning the call over to Rob, I would like to ask that we limit each Q&A session participant to one question, which will help us to end our call on schedule. Thanks, in advance and now, here is Rob.

Rob Sands

Analyst · Morgan Stanley

Thank you, Patty and good morning everyone. Before we get started with our quarterly review, I would like to convey my sincere sympathy to all who have been affected by the string of recent natural disasters and tragedies. Thankfully the earthquakes in Mexico did not have an impact on our production operations there, but our sympathies to all of our affected families. So now, let's get started with our discussion of Constellation's second quarter fiscal 2018 sales and earnings results. We delivered exceptional results for the second quarter of our fiscal year. Throughout the business, we gained share overall, improved margins, continued to generate strong free cash flow, and executed exceptionally well both operationally and end market. These results are a testament to the fact that our total beverage alcohol or TBA strategy is paying-off. We remained a leader in the high-end of the U.S. beer market, and we are reaping the benefits of our wine and spirits premiumization strategy. As a matter of fact, our beer business which remains the number one growth driver in the high end of the U.S. beer market generated more than 60% of the growth of this market segment during the quarter. Overall Constellation has been the clear winner during the 120 days of summer for the past four years growing dollar share of the total beer market more than any other leading supplier. Excellent execution during the July 4 holiday, the most important holiday for the U.S. beer industry, drove significant market share gains for the quarter. During this timeframe, Constellation had five brands in the top $20 share gainers, including Modelo Especial and Corona Extra in the number two and number three positions, as well as Pacifico, Modelo Negra, Modelo Chelada, and Tamarindo Picante for example. Record level distribution gains and increased…

David Klein

Analyst · Morgan Stanley

Thanks, Rob and good morning, everyone. I hope everyone saw our new press release format and found it helpful. We decided to provide the financial press, analyst and investors with our financial results, accomplishments and strategic initiatives in a more concise and easy to use format. Our Q2 results demonstrated continued strong financial performance as we generated 8% organic net sales growth, expanded our consolidated comparable basis operating margin by 340 basis points and increased comparable basis EBIT by 14%. These results include particularly strong operational performance by our beer business, which along with anticipated favorability in our tax rate is driving an increase in our full year comparable basis diluted EPS goal to a range of $8.25 to $8.40 per share. We believe the recent natural disasters had a minor impact on our Q2 results and may have some minimal impact on Q3 results, which we factored into our new guidance. However, we continue to monitor the situation in these affected areas. Let's look at Q2 performance and our full year outlook in more detail where I'll generally focus on comparable basis financial results. For beer, net sales increased 13% on volume growth of 12%. Depletion growth came in at 8% as we won the 4th of July holiday and the rest of the key summer selling season. We overlapped a difficult 14% depletion growth comparison for Q2 fiscal ‘17. Shipment growth ran ahead of depletion growth after we saw the opposite trend in Q1. For the first half of the year shipment and depletion growth rates are both in the 9% to 10% range, this has us on track to meet our net sales goal for fiscal ‘18 as we continue to expect net sales growth to be in the 9% to 11% range. This includes 1% to…

Operator

Operator

[Operator Instructions] Your first question comes from the line of Dara Mohsenian of Morgan Stanley.

Dara Mohsenian

Analyst · Morgan Stanley

Hey, good morning guys.

Rob Sands

Analyst · Morgan Stanley

Hey, Dara.

Dara Mohsenian

Analyst · Morgan Stanley

So first just a detail question. David you indicated hedging offsets a lot of the peso FX margin impact in beer this fiscal year. I'm just wondering if you can quantify if we stayed at current spot rates, can you give us a sense for how much of a drag FX will be to beer margins in fiscal '19? And then the real question is Rob, I was hoping you could flush out a bit more detail on Corona Premier success in test markets. It looks pretty solid at around 3% of sales in the test markets and tracked channels. So just any details around the magnitude of traction for the brand in test markets, the cannibalization that you're seeing on the rest of the portfolio, and then any expectations around the national launch next fiscal year. Thanks.

David Klein

Analyst · Morgan Stanley

So Dara, on the first part the current effective FX rate, so kind of net of our hedges on a year-to-date basis is probably in that mid-18s range. So to the extent that current spot’s a little lower than that, it would be a bit of a drag next year, but not much.

Dara Mohsenian

Analyst · Morgan Stanley

Okay.

Rob Sands

Analyst · Morgan Stanley

Yes, so as it relates to Premier, the test markets have been very successful. What do we mean by successful, what we are looking at is pretty much things like velocity per point of distribution, which for a new product, Premier’s velocity per point of distribution was high. And the other thing that we are looking at which is in actuality a relatively minor concern is cannibalization, which actually turned out to be significantly lower than we expected. Now I’d say that cannibalization is a relatively minor concern and that’s cannibalization of our own products because there is no margin difference between Corona Premier and the other products, so cannibalization isn’t really an issue as long as one plus one equals three. And right now I would say that it’s looking definitively like one plus one will equal three, because given our market shares versus the rest of the market, if cannibalization is the right term, we’re really taking share from competitors not to a large degree from ourselves, which makes logical sense. So, looks good.

Dara Mohsenian

Analyst · Morgan Stanley

Okay, great. Thanks.

Operator

Operator

Your next question comes from the line of Bryan Spillane of Bank of America.

Rob Sands

Analyst · Bryan Spillane of Bank of America

Hey Bryan.

Bryan Spillane

Analyst · Bryan Spillane of Bank of America

Hi, good morning everyone. My question was around advertising. Can you give us a sense David, sort of specifically in beer what type of increase you’ve had in advertising and promotion this year? And then, I guess some color on still are you getting the immediate lift, when you are adding more marketing and advertising in the market, and I think that was the case last year. So just trying to get a sense if you are putting more into the market and if you are still getting that good sort of immediate lift off your advertising?

David Klein

Analyst · Bryan Spillane of Bank of America

Yes, so, it was still -- we are still running in general in that 8.5% to 9% range. Clearly, that means the dollars are up because of the growth of our business. And just kind of as a note, we will see as a percentage of net sales higher marketing spend in Q3, simply because of the lower sales quarter and we spend money with the NFL property. So again we’re spending about the same percentage as we have in the past. And yet we continue to see really impressive returns on our marketing spend in our beer business, which I think is tribute to the quality of the advertising that our marketing team puts in place, as well as the power of the brands. But we monitor that return on an ongoing basis, and we’re going to continue to invest in our brands in our beer business, and you’re going to see us begin to invest more in our brands in our wine business, which will also see a fairly large increase on a percentage of net sales basis in Q3 versus where we have been in the past.

Bryan Spillane

Analyst · Bryan Spillane of Bank of America

Okay, thank you.

Operator

Operator

Your next question comes from the line of Bonnie Herzog of Wells Fargo.

Adam Scott

Analyst · Bonnie Herzog of Wells Fargo

Hi, good morning. It’s actually Adam Scott on line for Bonnie. Question on the wine and spirits business, obviously really great performance in Focus brands with depletions up 12%, but the implied growth of non-Focus brands was almost down 6%. So I was hoping you could talk a little bit about the strategy behind these brands and maybe whether at some point it might make sense to divest them or perhaps to reinvigorate them, since they are such a drag. So if you could just touch on that, that’d be great. Thanks.

Rob Sands

Analyst · Bonnie Herzog of Wells Fargo

Yes, so what you just suggested is not at all unusual in that. Our Focus brands constitutes the vast majority of our sales and profit, it’s almost like a perfect Pareto principle type situation, which almost every company exhibits. In that, a relatively small number of our brands, i.e., our Focus brands which are about 17 or so brands constitutes about 70%, 80% of our profits. And yes, so therefore the rest of the portfolio does represent what we might call tail brands or perhaps more euphemistically technical brands. The interesting thing in the wine and spirits business is regardless of the growth rate, every brand is profitable and a contributor, therefore to our overall profits. And therefore it makes economic sense to keep them when you look at what the potential value would be to a third party from a discounted cash flow basis versus the value to ourselves. So, that’s why we don’t divest the tail. We also don’t spend a lot of time on it from an operational, marketing, or activity point of view. Now that said, we have divested lower margin, lower growth tail businesses and brands in the past, where it makes economic sense to do so in the manner that I just described meaning taking a look at what the NPV of the future cash flows of those businesses are compared to what we think that we can sell that for. Canada is a good example of that, a number of years ago, we sold off our value wine business Almaden and Inglenook. We sold of our value spirits business as an example brands like Barton and Crystal Palace, and Mr. Boston and so on and so forth. So we are always evaluating that, but I have given you basically the method under, which we evaluate that and generally speaking the brands that are in our portfolio now are worth more to us than they would be to a third party and that’s why we keep up. And they are profitable and therefore they help fuel the investments that we make in the focus brands.

David Klein

Analyst · Bonnie Herzog of Wells Fargo

Yes, just one other thing to add to that, Adam, as I said in my script that we have been doing some SKU rationalization, which creates about or create about 100 basis points drag on growth. Nut that’s just good business where we can discontinue a SKU that has a like low 30 margins and replace it with a SKU that has 50% or 60% margins using the same assets.

Adam Scott

Analyst · Bonnie Herzog of Wells Fargo

Great, thank you very much.

Operator

Operator

Your next question comes from the line of Robert Ottenstein of Evercore ISI.

Robert Ottenstein

Analyst · Robert Ottenstein of Evercore ISI

Great, thank you very much. Terrific quarter and very nice press release, well done, I like the new format. I was wondering if you could talk a little bit -- I understand for the year your shipments and depletions are in line, I am wondering if you could talk a little bit about the quarter specifically, why there was such a large difference. Our sense was that they were going to come in close, did that have to do with some year-end slowdown in business or a lot of extra shelf space. So just trying to get a sense specifically for the quarter, why the big difference please?

David Klein

Analyst · Robert Ottenstein of Evercore ISI

So you are talking about beer Robert?

Robert Ottenstein

Analyst · Robert Ottenstein of Evercore ISI

Yes, yes, beer shipments and depletions please.

David Klein

Analyst · Robert Ottenstein of Evercore ISI

Yes, so from -- so when we look at it from a growth rate perspective, what -- I guess so in the first quarter of the year, sorry I am just backing up here. So in the first quarter of the year, we -- you're referencing the fact that we depleted more than we shipped. So we were able to recover in the second quarter, and I would say that we probably did a little bit better job in the recovery than we may have expected thanks to some amazing performance by our operations we’re able to ship a little bit more beer than we would have expected, bringing our distributor inventory days back in line where we would like them to be.

Robert Ottenstein

Analyst · Robert Ottenstein of Evercore ISI

Okay. So your brewery operations ran more efficiently than you thought they would, so you were able to ship more is that the answer?

David Klein

Analyst · Robert Ottenstein of Evercore ISI

That's the majority of the answer. And yes, it's not even the efficiency the level of utilization at our breweries was quite high. And again some amazing work by our teams in Mexico.

Robert Ottenstein

Analyst · Robert Ottenstein of Evercore ISI

Terrific. Congratulations and thank you.

Operator

Operator

Your next question comes from the line of Mark Swartzberg of Stifel Nicolaus.

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

Yes, thank you and good morning everyone. Rob and David too, I'm confused why you haven't committed to repo. And the reason I say that is we heard you in November say, we've clarified our leverage objective, it's now 3.5 and we're now sitting at kind of 3.2, 3.3 levels. And there is no comment on repo and the cash flow is going to continue to come. So what's going on and as far as your priorities from an M&A perspective, is it fair to think spirits is your highest priority if you have to consider the comparative share you have there versus your other two businesses?

David Klein

Analyst · Mark Swartzberg of Stifel Nicolaus

So I'll comment on the repurchase component and I'll let Rob comment on M&A. Our capital allocation philosophy Mark hasn't changed at all. So we said when we were below 3.5 times we would look to buyback our dilution on a systematic basis and more than our dilution say opportunistically. And remember, we’ve repurchased $1.2 billion worth of stock towards the tail-end of last fiscal year. So we waited in Q2 until we got below 3.5 times and then we started with our systematic repurchase of our dilution granted it only amounted to $14 million in the quarter. But that's more of a timing issue than anything else. So we remain committed to our capital allocation principles.

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

And then maybe there is a nuance I missed. But is 3.5 the objective or are you willing to go lower than that?

David Klein

Analyst · Mark Swartzberg of Stifel Nicolaus

So we're going to continue to operate the business kind of targeting 3.5. Now that said, I'm not sure we'll be dogmatic to stay exactly at 3.5, but we will stay in that 3.5 times range over a medium term period of time.

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

Got it, okay.

Rob Sands

Analyst · Mark Swartzberg of Stifel Nicolaus

And what was your question on M&A Mark?

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

Well spirits comparatively high priority versus beer in terms of the size of the assets you might purchase the spirits comparatively higher priority than the other two alcohol businesses.

Rob Sands

Analyst · Mark Swartzberg of Stifel Nicolaus

Not necessarily. We continue to look across all three categories. So fundamentally, you could see tuck-in acquisitions across beer, wine and spirits. And I'd say we're fairly agnostic relative to the three categories it's more a question of growth and margins and what is -- what we think is opportunistic. So there is good examples across all three categories of tuck-in acquisitions if they were available that would meet the growth and margin and economic criteria that we have. So I wouldn't in any way see performance expect to see from us either just spirits or just beer, just wine I think you’re going to see more of the same kind of the thing that you've seen in the past. So we bought High West, we bought Casa Noble, we bought Charles Smith, we brought Funky Buddha. I mean, so it's been a mix it will continue to be a mix.

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

Great, thank you.

David Klein

Analyst · Mark Swartzberg of Stifel Nicolaus

By the way Mark, if the question also relates to by not staying at 3.5 times are we in some way loading up for something, the answer is no, it just we're going to be around that 3.5 times range and we do intend to buy our stock back as well as invest in our business as well as do M&A.

Mark Swartzberg

Analyst · Mark Swartzberg of Stifel Nicolaus

Super, I'm glad you so that that exactly what I was trying to get clarity on. Thank you gentlemen.

Operator

Operator

Your next question comes from the line of Caroline Levy of Macquarie.

Caroline Levy

Analyst · Caroline Levy of Macquarie

Good morning and again my congratulations and I think you just set the gold standard in press releases. In terms of the -- I was just wonder if you could help us understand this growth in beer, if you took your biggest brands Corona and Modelo, could you quantify perhaps how much of their growth is distribution gains and how much I mean how happy are you with the trends in velocities at existing point of distribution?

David Klein

Analyst · Caroline Levy of Macquarie

Yes, so from a distribution standpoint, we've said that about 60% of our growth has come from distribution gains and in fact the beer sales team has done an outstanding job of executing against their distribution objectives for the year and now we're seeing a bit of an acceleration of our distribution growth across the portfolio. So, a majority of it is based upon the growth in distribution in the business.

Rob Sands

Analyst · Caroline Levy of Macquarie

And then to the second part of your question we're entirely unhappy and disappointed with our distribution growth because we don't have the distribution that we ought to have as a company meaning in beer and given the growth and margins to the retailer of our portfolio. So, the good news in that is we're making progress, but there is a lot of room left to go in distribution, which basically means there is a big growth runway ahead of us.

Caroline Levy

Analyst · Caroline Levy of Macquarie

Thank you. Just on the velocities, is Corona significantly higher than Modelo or visa-versa?

Rob Sands

Analyst · Caroline Levy of Macquarie

Yes, velocity?

Caroline Levy

Analyst · Caroline Levy of Macquarie

Yes.

Rob Sands

Analyst · Caroline Levy of Macquarie

Yes, Corona would have a higher velocity than Modelo, I believe, we'll double check that.

David Klein

Analyst · Caroline Levy of Macquarie

Yes, I don't have the individual brand velocities with me.

Rob Sands

Analyst · Caroline Levy of Macquarie

I don't either.

Caroline Levy

Analyst · Caroline Levy of Macquarie

Thank you.

Operator

Operator

Your next question comes from the line of Judy Hong of Goldman Sachs.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

Thank you, good morning.

David Klein

Analyst · Judy Hong of Goldman Sachs

Hey, Judy.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

So, just, I guess couple of quick questions related to your guidance. So, when I kind of think about your depletion outlook for the balance of the year, I think it implies sort of stable growth versus what you've seen the first half of the year. The comparisons are little bit easier, you had talked about maybe a minor impact from the hurricanes, you've got the Premier launch in kind of the beginning of next year. Just so trying to get a little bit more of an understanding where the upside versus kind of the downside case in terms of depletion guidance. And then David, just in terms of the margin for the back half for beer, obviously it does employ I think something like a 36% EBIT margin. So, kind of the delta between first half versus the second half, is it mostly attributable to really the lower volume related to the seasonality of the business?

David Klein

Analyst · Judy Hong of Goldman Sachs

Yes, so I'll take the second one first. So, if you look at the seasonality of the business and use the last couple years of as an example, we sell about 55% to 60% of our total years beer in the first half of the year. And I think if you look at our fixed cost in our business plus from an operation standpoint plus thinking of SG&A as roughly fixed across the year and you kind of apply the seasonality against that you get a pretty reasonable drag in the back half of the year and we think that's going to be the normal seasonal cycle going forward. In addition to that this year we do have work going on at Nava and at Obregon that will result in line commissioning cost and incremental labor coming on to support the expansion. And then of course we have the continued addition of depreciation as we put assets into service. So, I think we'll when we get through this year we'll be able to outline a better seasonality model, but that's what we're expecting. And then in terms of depletions, we’re -- I would say that we’re pretty balanced in terms of where our guidance is because we have a -- we do have an easier overlap in particular in Q4 from a depletion standpoint with beer. At the same time we’re sitting here at just over 8% depletions in Q2. So, we think that we’re pretty balanced in terms of deplete forecast if you will.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

Got it. Okay, thank you.

Operator

Operator

Your next question comes from the line of Laurent Grandet of Credit Suisse.

Laurent Grandet

Analyst · Laurent Grandet of Credit Suisse

Good morning everyone. I have got one follow-up from the question from Caroline about the beer segment. So could you please update us on the commercial approach to gain shelf space from slow moving competitive brands specifically craft beer and light beer? How I mean are you assessing your progress on these? And then the second one, as you are one of the best if not the best commercial -- beer commercial organization in the U.S. besides M&A could we envisage you to import or to distribute the beer from Europe or Japan to leverage better your assets in the U.S. Thank you.

Rob Sands

Analyst · Laurent Grandet of Credit Suisse

Yes, so first on shelf space. Our increases in distribution are specifically coming from the kind of thing that you mentioned either shelf space coming from slower moving craft SKUs or slower moving domestic. As we increase our shelf space, because the overall beer shelf space I wouldn’t say at this stage is growing. So, I mean that is precisely the trust and the concept and our discussion with retailers is that they can improve their growth rate and their profitability per unit shelf space by devoting more shelf space to our growth portfolio and high margin portfolio than either low margin domestic beer, or craft that is not moving. And then on your second question, imports other than our own, I would say at the moment don’t [inaudible] are not very exciting to us for a couple reasons. Number one, if you look at imports as a category in the United States, I would say the vast majority if not almost all of the growth in imports with a small exception of a couple of small brands is coming from our portfolio. So, it’s a little bit of a misnomer to think that the growth in the beer category to the extent that there is any is coming from imports, it is not, it is coming from Constellations portfolio of Mexican beers. And then there is also growth coming from the craft segment and that’s about it. And then number two, we’re uninterested, completely uninterested in taking on imports of other companies at an agency basis, in fact we gave up those imports. So we used to have brands like Ching-Dao in the portfolio and St. Pauli Girl and those were agency brands. Now the margins on that kind of business are not consistent with the kind of businesses and the kind of business that we’re interested in, point number one. And then point number two, there isn’t really much growth in imports from any country except Mexico and that’s all coming from our portfolio and of course there is like one or two small exceptions to what I am saying. But they literally are one or two small exception. So, hopefully that answers your question.

Laurent Grandet

Analyst · Laurent Grandet of Credit Suisse

Yes very clear. Thank you.

Operator

Operator

Your next question comes from the line of Tim Ramey of Pivotal Research Group.

Tim Ramey

Analyst · Tim Ramey of Pivotal Research Group

Thanks so much, good morning and congrats on a great performance again. Rob you’ve made a great case for incremental distributions and phasings in the beer segment. And it was couple of years back that we did the big distributor realignment in wine and I think the 5% depletion growth in wine in this quarter and particularly the strong growth rates in the focus brands. It leaves me to ask the question do you have the ability to kind of ask -- under this total beverage alcohol discussion do you have the ability to go to retailers and say we’re not getting fair share phasings in wine or make that case to your distribution. How do you think about that?

Rob Sands

Analyst · Tim Ramey of Pivotal Research Group

Well, I mean the answer to that is yes, especially in when you look at our focus brands and some of our most key brands, I mean the -- what you are describing and I know you know this is sort of the essence of what we call sales execution. But okay, in wine and spirits, it’s slightly different than beer, although very slightly, because what I am about to say really applies all three categories. But in wine and spirits in particular because of the -- and really wine in particular because of the very, very high degree of fragmentation versus beer for argument sake. The total key is merchandising and when we talk about merchandising it’s all about getting the product on the floor and advertised by the retailer with some kind of a deal, that’s really the key to execution in really wine and spirits a little less so in beer where it’s about getting more of that shelf, which continues to be dominated by really just a couple of companies that represent the vast majority of the market share in beer in the country, but have declining portfolios. That said, merchandising in beer is important too, getting the floor is also important but now in wine a wine bottle on a shelf is one wine bottle and one label amongst 1,000.

Q - Tim Ramey

Analyst · Tim Ramey of Pivotal Research Group

Yes.

Rob Sands

Analyst · Tim Ramey of Pivotal Research Group

And so, if you really want to have your product in danger of being purchased right, there is no better way than having a display of your product on the floor in front of the cash register and in the stores add with a discount so that consumers can easily pickup a bottle of it as they checkout at the cash register. So as I said that is the essence -- it’s the essence of sales execution.

Tim Ramey

Analyst · Tim Ramey of Pivotal Research Group

So would you argue that the point of leverage is with the retailer with a discussion on total beverage alcohols, or is it I need to go back to blocking and tackling with the distributor?

Rob Sands

Analyst · Tim Ramey of Pivotal Research Group

I would say that it’s both, but as far as TBA goes, total beverage alcohol, I think it’s a retail story. And what I mean by that is that there is a number of facts that are extremely important that the retailer needs to understand and really probably doesn’t understand and there is two facts. And I think it if you were back to school, Bill Newlands our COO and David talked about this. A very large percentage of consumers right now are shopping across all three categories at once. So they are buying wine, beer and spirits, I think the number is something like 55% of consumers are shopping and drinking across all three categories, which is far different than it used to be years ago. And so we need to address those consumers’ desires and we would do that at retail by offering our TBA portfolio of premium and growing brands, that’s point number to the retailer. Point number two to the retailer is almost even a more important point and that is that if a retail basket contains all three beverage alcohol products meaning beer, wine and spirits, the total value of the ring will be larger by several hundred percent than a basket that only has one category in it of the three or even two categories in it of the three. So, that's what retail is all about and the most successful retailers in the country are all about how do we increase the average size of the ring i.e., the basket as the shopper leaves the store and there probably is no better way to do that than to get the consumer to purchase all three categories. Because if I do that that consumer is going to be a very big purchaser in that store.

Tim Ramey

Analyst · Tim Ramey of Pivotal Research Group

Perfect, thanks so much.

Operator

Operator

Your next question comes from the line of Bill Chappell of SunTrust.

Bill Chappell

Analyst · Bill Chappell of SunTrust

Thanks and good morning. Just wanted to follow-up on Funky Buddha and just kind of the decision on that and based on kind of the learnings some Ballast Point, how might that be different, how does that lead to maybe looking at other type acquisitions I mean you had kind of taken a break from Ballast Point to this. And so just trying to understand how this might be different in terms of your thought process after having Ballast Point for couple of years?

Rob Sands

Analyst · Bill Chappell of SunTrust

Yes, that's an interesting question. And there is some very significant learnings relative to that and what we are doing with Ballast Point relates to that and how we're treating Funky Buddha also relates to that. So, I would say that when the craft beer business as a general proposition was growing at a much faster rate, the modus operandi that most craft businesses had including Ballast Point before we bought it and for a period of time after we bought it was create a whole bunch of products, throw them out, try to throw them out there everywhere and anywhere you can and see what happens and let the consumer decide. As the business has slowed down, as there is a SKU contraction going on that modus operandi really doesn't work anymore because what you found is that just putting the product out everywhere and anywhere around the country in stores that may not have a very high what we call CDI category development index, doesn't make a lot of sense because the stuff just sits on the shelf that gets old and now consumers are sort of realizing that. So, what we've done with Ballast Point is number one we're consolidating the distribution network into our gold network, that's a very important learning and very important to us Funky Buddha if and when we expanded outside of Florida that will be a key tenant number one. Number two, focusing on key SKU that are really driving the growth as oppose to overly fragmenting the portfolio and then driving or marketing against those key SKUs, marketing and promotion. Where we know that there is velocity and consumer interest that's another key learning as oppose to just putting out 50 different things. So driving this usually two or three or…

Bill Chappell

Analyst · Bill Chappell of SunTrust

Thanks so much, I appreciate it.

Operator

Operator

Your final question comes from the line of Tom Coleman of Kentico [ph].

Rob Sands

Analyst · Morgan Stanley

Hey, Tom.

Unidentified Analyst

Analyst

Hey guys, how are you doing? Great job, I got a question, no one has asked it, very important question. How did you guys know to stick with the New York Jet’s Corona Red Zone promotion? Who figured that out, that they were going to be two in two after four weeks?

Rob Sands

Analyst · Morgan Stanley

It’s pure [indiscernible]. We’re not going to go into gambling, because we probably all be arrested Tom.

Unidentified Analyst

Analyst

Good job, good job.

Rob Sands

Analyst · Morgan Stanley

Because of these forward knowledge that we have of these matters.

Unidentified Analyst

Analyst

Exactly alright, well fantastic quarter, hope to see you guys soon.

Rob Sands

Analyst · Morgan Stanley

Thank you.

David Klein

Analyst · Morgan Stanley

Thanks Tom.

Operator

Operator

Thank you, I will now return the call to Rob Sands, for any additional or closing remarks.

Rob Sands

Analyst · Morgan Stanley

Okay, as we close out the discussion for our second quarter results, I want to thank everyone, everyone who contributed to the strong performance of our business for the first half of the year. Though the year is far from complete, our new guidance reflects the confidence we have in our ability to sustain our growth momentum in the second half. Our next quarterly call is scheduled for early January, when we will share the results of our third quarter. Until then we wish you all a safe and happy holiday season, certainly in our business this time of the year is great. And it’s a great opportunity to responsibly share Constellation’s fine beer, wine and spirits products with friends and family. So thanks again everybody for joining our call and have a great day.

Operator

Operator

Thank you for participating in the Constellation Brands second quarter 2018 earnings conference call. You may now disconnect.