Rob Sands
Analyst · Vivien Azer of Cowen
I think that number one, December continues to be strong. We don't really see, I mean, we don't pay that much attention to month-over-month fluctuations, but December continues to be strong results. Yes, we were up, what, 13% in IRI in December. So actually it continues to be very strong trends. And as far as craft goes, look, I mean craft is a tale of two cities, right. You can't look at the craft number as a total number. I mean what continues to go on in craft is the major brands, Sam, Sierra Nevada, Blue Moon, which are all on the craft numbers, those continued to be down big time, right, like in the, I don't know, about 8% range. And then you have sort of everything else which continues to be up significantly and is not being dragged by those numbers. And you have also got the, what I will call, the local effect which is a lot of the smaller local craft players eating up many of those larger older brands, which are now 25 years old. So as I said, it's really a tale of two cities, but most importantly Ballast Point's IRI trends were up 54%, okay, for the quarter and it continues to be the fastest-growing major craft brand in the category and it is certainly the most premium significantly sized brand in the category. So while you are you are seeing a lot of stuff kind of going out in craft, it's really not something that you can think of, I think, in terms of like a total category because it's almost a meaningless term. It's a brand-by-brand phenomenon. And so you really have to look at the specific brands and companies that you are concerned about as to how they are performing.