Rob Sands
Analyst · Caroline Levy of CLSA
So in answer to your first question, I think there is a bit of a misnomer there. We clarified some points in our distributor contracts and this and that recently. We talked about that at our GNS, our Gold Network Summit. It's really - I would say doesn't amount to much. We're not - I wouldn't call it enforcing our contracts in a particularly different manner. We continue to have the same approach with our distributors, which is very much a partnership approach, okay. Our proposition to our distributors is pretty simple, okay, which is like any smart business people, you should invest in the higher margin, higher growth parts of your business that can develop, you know, that's going to drive your margins in your business for the future, and we think that it's our portfolio that's the squeaky wheel that ought to get that grease. I mean, it's really as simple as that. And by the way, it's not a hard sell, okay? They all get it. They get it very easily and they can see it in their own financial results that the key in many respects to their future from any material perspective is in our portfolio, because the other large elements of their portfolio are flat to down, okay. So all of the action is in our brands and to some degree craft of course, which is - we're playing in that as well. So I don't think that there's anything particularly different going on with our distributor network. We're not insisting upon different terms than we have in the past in any material sense. And then your other question was product growth? We don't really break that out, but needless to say we're getting very strong growth in Corona and we continue that growth - continue to expect that growth to continue, right, driven by the can, driven by continued execution in the marketplace, even for 100% or a really well distributed brand. There remains to be distribution opportunity even for a brand like Corona when you look at the various SKUs and packs and this and that that we have. I mean, it's not 100% distributed in that regard. And then look, we're increasing our marketing activities ahead of the market very consciously because the most critical thing we have is to maintain the health of these brands. And therefore we think that continuing to increase our share of voice in building these brands is important. And then we also have great execution in that regard. I think that our advertising and our marketing in general and our strategy there is really working. So I mean I suppose you could be increasing bad advertising, which isn't going to get you anywhere. But we're increasing really, really good advertising that resonates with the consumer and we know that we get a fantastic return from this, so - because we measure it.