Mark Millett
Analyst · Jefferies
Super. Well, thank you, Theresa.
Safety is and always will be our #1 value, our very, very first priority. Our safety performance year-to-date is generally in line with our excellent 2018 performance and the severity rate continues to decrease as the leading metric in our industry. While performance remained significantly better than industrial averages, it certainly is not enough though. We must all be continuously aware of our surroundings and our team members around us. Safety must always be top of mind and I challenge all of us to remain focused in the key movement toward our ultimate goal of 0 injuries.
As Theresa suggested, the fabrication platform delivered an outstanding performance with the team achieving near-record earnings in shipments. Profit margins expanded as raw material steel input costs continued to decline and underlying demand fundamentals remained steady. Our order backlog remained seasonally strong. Our customers remained positive regarding demand volume for 2020 despite the recent weakness in the ABI the last few months. Demand from the institutional and residential sectors has been outperforming the commercial construction sector with more domestic activity in the western and southern regions.
The total availability of construction labor and projects have been somewhat delayed and will effectively extend this construction cycle. This year has been particularly difficult in the metals recycling world. Not only have ferrous scrap prices declined 8 of the last 10 months, but the combination of trade and uncertainty around some of China's environmental policies have also pressured non-ferrous demand and prices.
Despite the team's continued focus on efficiency gains, our metals recycling numbers decreased in the quarter, primarily a result of the continued decline of aluminum and copper demand and associated selling values. Given that we're at the last few cycles of non-ferrous metals in the U.S., it has significant effect to the recycling platform lines. Ferrous scrap shipments declined with no utilization growth and inventories have gone down in anticipation of steel mill meeting the [indiscernible]. Concurrently, selling values also declined in the quarter due to diminished demand and lack of export market.
The GM strike contributed to decreased ferrous demand from our foundry customers as well as molten aluminum from our superior alloys division. Price scrap generation from GM and its suppliers has reduced price flat flow but had -- should have only marginal impact in the months ahead.
After October's saw the trend down in ferrous scrap prices, we anticipate scrap prices to stabilize moving into the winter months.
The steel platform performed well in a challenging environment, with continued weakening in scrap prices and reduced customer buying hesitancy in anticipation of further steel price declines compared to the second quarter and third quarter hot-rolled coil price indices at almost $80 per ton.
Long products pricing remains pressured from domestic and import competition. However, we're seeing the benefits from our recent investments in product and supply chain differentiation helping to offset some of these market pressures.
Underlying domestic steel demand appears principally intact in the prime steel consumer sectors, including automotive and construction. Steel consumed for the pipeline infrastructure for the collection and distribution of fracked natural gas and liquids continues to be strong, and we expect it to remain so as the U.S. continues its energy independence journey. We believe North American steel consumption will improve in the coming years, with maximum growth outpacing that of the U.S. based on meaningful increases in Mexico's manufacturing base.
Furthermore, we believe the U.S. trade decision will continue to erode imports, and the increased domestic steel content requirements for the automotive industry currently included in the anticipated USMCA should enhance domestic steel demand. However, global economic concerns and ongoing trade negotiations are certainly creating a negative atmosphere and buyers remain extremely cautious.
We continue to competitively position Steel Dynamics for the future through optimization of existing operations, organic investments and transactional growth. During the last 12 months, we acquired Heartland, invested $300 million in our steel platform, and early this year, acquired 75% controlling interest in United Steel Supply to further enhance our prepainted flat roll steel distribution network.
Specifically, we are ramping up our 200,000 ton rebar expansion in our Roanoke Bar Division. We're the only independent supplier in the region. The line has ramped up towards 8% reliance rate capability.
In the first quarter of 2019, we also completed the 240,000 ton rebar expansion in our Structural and Rail division. The ramp-up has been slower than planned and it's currently running at approximately a 50% rate. With the startup behind us, we fully expect to be at full capacity next year. This expansion includes cut-to-length and coil rebar capability. This unique rebar supply chain model is expected to meaningfully enhance customer optionality and flexibility, providing significant logistics, yield and working capital benefits for the customer. In addition, we will be the largest independent rebar supplier in the Midwest region.
Within the flat roll group, the acquisition of Heartland provided further product diversification through value-added wider- and lighter-gauge product capability. The team achieved record quarterly volumes which is 70% of planned 800,000 ton annual run rate. This geographic proximity to our flat roll operations allows for additional value creation. By allocating lighter-gauge production in Heartland, our Butler Flat Roll Division has increased its value-added production effort, setting new volume records. And it also creates significant pull-through volume for Butler, thereby providing additional mill utilization support through [ summer ].
We're also in the process of further value-added growth with the Columbus Flat Roll division. In the last 2 years, Columbus has transformed its product offering through the addition of a paint line and an introduction of more complex grades of flat roll steel. The diversion of the product to these diversified and value-added outlets has reduced the volume of product available to our existing galvanized steel customers. So to address the associated lack of sufficient galvanizing capacity, we are building a third galvanizing line at Columbus. The $140 million investment will further increase Columbus' value-added capability, decreasing its hot-rolled coil exposure. The 400,000 ton line is planned to begin operating in midyear 2020.
Additionally, we are investing approximately $90 million to further increase Columbus' range of complex-grade capabilities, including advanced high-strength steels for both the automotive and energy sectors. These upgrades are occurring in the coming months with planned completion by the end of 2020.
In aggregate, these upgrades will effectively reduce the availability of about 400,000 tons of Columbus' non-coated flat roll steel that is currently shipped to the Southern U.S. by 2021. This advantageously coincides with the startup of our new Sinton, Texas flat roll steel mill and will provide immediate support in the new year.
Our Southwest U.S. and Mexico growth strategy will provide expansive opportunities and long-term value creation to Steel Dynamics. Each of our operating platforms have an existing presence in the region, where we plan to meaningfully expand our influence there. At the core is the construction and startup of our new Sinton, Southwest U.S. flat roll division. We have purchased the land, the equipment is ordered and most of the service agreements have been negotiated, and we've already [ expelled the landlord ]. We have assembled a team of our veterans having incredible depth of experience in the construction side and operation of large steel assets, and they're already executing extremely well.
The facility is designed with an annual production capacity of 2 million tons, will include a 550,000 ton galvanizing line and a 250,000 ton paint line with Galvalume capability.
The new mill will have capabilities beyond existing electric-arc-furnace flat-rolled steel producers, competing even more effectively with the integrated steel model and foreign competition. The mill will have the capabilities to provide higher strength, tougher grades of flat roll steel for the energy and automotive markets. This is due to having a thicker cast section and a more conventional 2-stage hot rolling process which allows for thermal mechanical rolling.
The mill will be capable of 84-inch wide, 1-inch thick, 100 ksi of hot roll coil, product unavailable in the United States today. Additionally, heavier coil weights and heat size will provide energy pipe producers intrinsic cost and yield savings. The configuration will also allow us to ship certain plate products on a limited basis, providing further product diversification.
The steel mill site, as advertised, is located in Sinton, Texas, which is adjacent to Corpus Christi. The site has numerous significant competitive advantages compared to almost any other location along the Gulf Coast, including geographic market position, power accessibility, freight benefits, water availability and constructability. The people of Sinton have been very welcoming, and we thank them for their partnership and shared vision for this strategic investment.
A significant competitive advantage lies purely in the Sinton location given it's central to our targeted market regions. Sinton lies 190 miles from the large steel-consuming city of Houston and 300 miles from the growing Monterrey, Mexico region. It also provides an advantageous capability to access the West Coast.
The site will provide significant trade benefits to most of our intended customers relative to their current supply chain. We would expect the savings to be minimum of $20 to $30 per ton compared to their current closest domestic supplier.
In addition, customers will be able to order on much shorter lead time basis, providing significant delivery time and working capital advantage. We have the opportunity to provide steel in terms of weeks versus months.
These benefits provide a competitive supply chain, allowing our new mill to effectively compete with imports flying into Houston and the West Coast that inherently have long lead times and speculative pricing risk. This will give the American pipe producers the competitive supply chain to once again compete with foreign pipe producers that have dominated the markets. Customers are excited to have a regional flat roll steel supplier. We're also having a dialogue with many of them who have expressed interest in locating facilities on or near our site.
From a raw materials perspective, our metals recycling operations already control a significant and growing scrap volume in Mexico through our scrap management relationships, much of which is prime scrap. We also plan to cost-effectively source pig iron through the port system. Based on our current scrap relationships, both in Mexico and the Southern U.S., we are confident in our ability to procure high-quality scrap in the region.
We have 3 targeted regional sales markets representing over 27 million tons of relevant flat-roll steel consumption, and we believe this will increase in the coming years. The regions represent approximately 8 million tons from the 4-state region of Texas, Oklahoma, Louisiana and Arkansas, which has limited domestic regional supply and relies heavily on imports. Sinton lies in close proximity from both rail and truck deliveries in this region. Approximately 4 million ton of consumption from the underserved West Coast region, which also relies heavily on imports; and approximately 16 million tons from the growing Northern and Mid-Central Mexican regions.
In 2018, the Mexican market imported 7.5 million tons of flat roll steel. And given their growing manufacturing base, we believe Mexican demand growth will continue to outpace supply, making this an even more attractive underserved market in the coming years. Sinton will have the most trade advantaged shipments into this region from the U.S.
We've been developing a flat-rolled steel strategy for these regions in Mexico for several years. We've been cultivating both customer scrap relationships, and we are confident in the long-term strategic value and investment profile this project provides. We believe our unique operating culture, coupled with considerable experience in successfully constructing and operating cost-effective and highly profitable steel mills positions us well to execute this strategic initiative.
To be clear, we're not just adding conversion capacity, we have a differentiated product portfolio, we have a significant geographic freight and lead time advantage, and we have targeted regional markets.
In conclusion, I echo Theresa's earlier comments regarding our investment-grade achievement. This milestone recognizes our unique culture and the execution of our long-term strategy. We'll continue to strengthen our financial position and long-term value creation, demonstrating our sustainability and differentiating us from our competition.
Our exceptional team provides the foundation for our success. And I thank each and every one of you for your passion and commitment to excellence and remind each and every one of us that safety is always our first priority.
We're committed to providing exemplary long-term value to our fellow colleagues, communities, customers and shareholders, and I look forward to creating new opportunities for all.
So again, thank you for your time. Michelle, could you please open up the call for questions now?