Manny Hilario
Analyst · Piper Sandler. Please go ahead
Thank you, Tyler, and hello everyone. We appreciate your continued interest in The ONE Group. I wanted to briefly discuss what we have accomplished over the past few weeks in light of COVID-19 and then provide an update on our recent restaurant re-openings, as well as our near-term plans for additional re-openings as their lockdown measures are lifted. To be clear, it's our intention to reopen restaurants as soon as we are permitted to do so, based upon state and local ordinance and to follow strict guidelines and protocols at our restaurants that above all ensure the safety of our team and guests. As you know from our previous conference call, COVID-19 required us to make immediate and unprecedented actions over the last two weeks of March, including very difficult and heart wrenching decisions to reduce our workforce significantly and output our restaurants exclusively using takeout and delivery options where possible. Transitioning to a takeout and delivery model preserve the opportunity to continue reaching guests in markets throughout the country and keeping our operations leadership engage and was only possible through the amazing work by our front line restaurant team. We have improved our delivery model, including onboarding a service called Ordermark that aggregates our third-party delivery orders into one tablet and perma [ph] while simultaneously making our options available throughout nine suffered delivery service providers. This has enabled us to establish protocols for integrated operations. Notably, during April we averaged $380,000 in weekly sales for pickup on delivery service and each grew sequentially one and a half times from the first week to the last week of the month. Our team has certainly done an incredible job and I want to publicly recognize and thank them for their efforts. Let me add that it's encouraging we are to see our takeout and delivery sales growing week-over-week in the near-term. We are even more excited to what this means to us in creating a long term additive layer to the business. In short [ph] by executing this incremental sales channels, we are building core competencies in operations and marketing that did not previously exist. Therefore we should expect to keep these channels growing even as our dining rooms re-open. I will discuss this topic in more detail shortly. During the first quarter, we took other measures to preserve cash, including halting all capital expenditures and putting on hold any unfinished restaurants in development. All of our remaining active corporate employees and executives elected to receive a salary reduction of at least 25%. We also deferred cash bonus payments to our corporate administrative staff based on our 2019 performance. Our executive team elected to take all of their 2019 incentive compensation in the form of equity and our non-employee directors have also elected to take 100% of their 2020 compensation in the form of company equity. These actions demonstrate great support by our employees, our executive team and our board in the One Group's fundamental long term potential and value of the company. We have worked with our vendors and have reached agreements with a majority of them, including all mission-critical food vendors for deferred payments over a 13 week to 26 week timeframe. We have further reached out to local utilities to arrange for any and all relief available to us. With regards to our lease arrangements, 85% of our leases are in a favorable position and we are actively working with and communicating with landlords on additional support during these challenging times. As a reminder, we only have lease guarantees on four of our restaurants, with only one exceeding three years. And we purchased all 24 Kona Grill restaurants with that any lease guarantees. We have deferred lease payments at many of our locations in April, May and June. From a marketing standpoint, we are utilizing STKs friends with benefits database of over 1.5 million subscribers to deploy multiple email marketing campaigns promoting our takeout and delivery capabilities and have leveraged our social media presence across key platforms with targeted social media advertising creators. We have also placed various pieces of signage in front of our restaurants, including A Frame's, large banners, window clings, streets and billboard signs to educate people of our takeout and delivery capabilities as they pass by. Our Take-Out Menu that features signature appetizers, entrees and sides, as well as the STK@Home meal kit with dinner for two or dinner for four options that includes everything needed to bring the vibe dining steakhouse experience right to your home kitchen. Popular Dineout at STK include, the Surf & Turf and Wine and the 999 Wagyu Burger. We have completed our food and beverage offerings by enabling consumers to hear our SDK music program on Spotify which features six playlists of life sets from STK steakhouses around the globe. We have also recently launched the STK Meat Market, an e-commerce platform that allows customers to purchase a wide array of signature Choice, Prime, and Waygu steak cuts for home delivery nationwide. This convenience comes with a great value with an average stake in a $25 to $30 range and delivery costs that are very reasonable for two and three day delivery. Turning to Kona Grill. We employed the same operational playbook as we did with STK. This has included utilizing the Kona [ph] for loyalty program which has over 300,000 subscribers to deploy multiple email marketing campaigns, promoting takeout delivery, launching its own Kona Grill radio station on Spotify, the highlights Kona Grill music, including curated, life Fiji set [ph] on Instagram WIRED. We have also marketed curbside margaritas and take out [indiscernible] online ordering on delivery at its own Surf, Turf and Wine for Kona Grill. In terms of business continuity, as I said earlier, our intention is to reopen for in restaurant dining as soon as local jurisdictions permit. Through now, we have already reopened 11 dining rooms and we plan to open another five today, bringing the total to 16 open dining rooms by the end of the day. Everywhere we are following all health, safety and social distancing guidelines and requirements from the CDC, federal and local authorities. In fact, we have put together a very detailed manual as to how we are going to successfully resume operations and welcome guests back to our dining rooms, while ensuring that we address our number one concern, the health and safety of our employees and guests. We are so far encouraged by the dining sales being generated at our reopen restaurants and have welcomed our guests back inside with exceptional food, service and ambiance. We expect to reopen another five to 10 dining rooms in the upcoming two weeks, but beyond that cannot feasibly predict when we'll be able to reopen other closed restaurants and return to normal dining room operations. Our team has certainly proven how strong and resilient they are to these trying times and also how welcoming they can be to the guests who have already returned to our restaurants for a great meal out. Thank you all so much for standing by us and for takeout delivery and STK to meet market orders. We look forward to serving all of you in person as soon as that is feasible. Now, I will turn the call back over to Tyler.