Keith Sullivan
Analyst · Margaret Kaczor of William Blair. Your line is open
Good morning, and thank you for joining us. I'll begin by providing an overview of the third quarter performance, followed by an operational update. Steve will then review our financial results, and I'll conclude with our thoughts on the balance of 2022 before turning to Q&A. Starting with our financial review for the third quarter. Total revenue was $16.5 million, up 20% over the third quarter of 2021. This represents the third straight quarter of over 15% year-over-year growth and the second straight quarter during, which we delivered revenue of over $16 million, bringing us back to consistent levels of top line performance that the business has not seen since 2019. The strong performance was primarily driven by increased utilization in our per-click accounts and the continued capital equipment sales growth. It is clear that the investments made over the last two years in the various marketing programs, our practice, development team and the patient awareness tools are paying off. U.S. NeuroStar revenue was $3.9 million, up 51% over the third quarter of 2021. The performance comes as a result of the continued excellence from our commercial organization who hit their stride in cultivating and converting a strong pipeline, which was bolstered by yet another sold-out NeuroStar Summit. The U.S. treatment session revenue was an all-time record of $11.9 million, up 16% over the third quarter 2021. The record revenue was the result of improving utilization, due in large part to the local per-click customer utilization rates increasing 20% year-over-year. These positive trends come as a result of our investment in the Five Star training program, the expansion of our PHQ-10 tool into more offices and greater availability of practice management training. Now turning to operational highlights. Our first focus area is increasing customer and patient awareness. Similar to previous quarters, we hosted another completely sold-out NeuroStar Summit held in Charlotte, North Carolina at our recently opened NeuroStar University. This event included over 60 attendees representing 42 practices. Feedback from this event was phenomenal and resulted in the conversion of a number of highly qualified prospective customers, as well as the highest number of systems sold in a single day. Our newly launched patient marketing campaigns have delivered tremendous value, both in terms of increasing our overall patient awareness of NeuroStar and in providing patients better access to information. For example, our recently launched Tap into a New Possibility campaign aimed at driving awareness among patients and their caregivers, drove over 30 million impressions in Q3, a 150% increase, as compared to campaigns run in the prior year, resulting in 1,000s of new patients beginning their search for a NeuroStar treatment. Our relationships with NeuroStar Partners, including Drew Robinson, a former Major League baseball player and Dr. Melissa Shepard has steadily gained traction. Drew continues to share his depression journey and the role NeuroStar had in giving him a new possibility in a hopeful future. He continued to post social media content in September on World Suicide Prevention Day and in July to draw attention to the need for increased focus on mental health in the athletic community. These partnerships drove nearly 2,000 potential patients directly to our website to learn more and help drive significant increases in NeuroStar related web searches, both sequentially and year-over-year. The implementation of the proprietary PHQ-10 tool, a digital patient assessment tool, which allows our NeuroStar practices to easily identify patients within their practice, who are candidates for and expressed interest in a NeuroStar treatment, have been extremely fruitful. To increase the tools impact, we will keep expanding it to more and more practices. To support this rollout, we released a number of TrakStar upgrades, which helped streamline the patient journey by bridging our PHQ-10 tool with our HIPAA-compliant TrakStar patient data management system, making it even easier to identify new patients and those needing retreatment. In September, we hosted a ribbon-cutting ceremony to celebrate the grand opening of NeuroStar University in Charlotte, North Carolina, where we were joined by 75 attendees, including local government officials, NeuroStar patients and providers and leaders in the mental health industry. The event was highly successful, underscoring the need for an interest in advanced mental health treatments. It also garnered attention from local media sources with segments on both NBC and Fox evening news, which generated over 20 million combined impressions. NSU will teach new and existing customers how to become NeuroStar experts, connect with other specialists in their field and grow their practices using clinical education, enhanced patient awareness and consultation techniques. To-date, we have hosted four sold-out customer classes and the two additional classes scheduled during the remainder of the year, both of which are already at capacity. One attendee who has been utilizing NeuroStar for over 12-years, said and I quote, "I thought I knew everything there was to know about NeuroStar and connecting with patients until I attended NSU." This was a wonderful testimonial from one of our best customers. As we continue to evolve the capabilities of the platform as well as the support services that we offer our customers. These classes will continue to be highly beneficial for both new and existing customers as they seek to leverage the power of NeuroStar to help more patients suffering from mental disorders. Our second focus area is the continued optimization of our commercial organization. In the quarter, we implemented new sales force reporting tools to help our PDMs better understand our customers, their patient base and utilization trends. These tools allow the PDMs to help our accounts set goals and measure their progress towards achieving them. In particular, the NeuroStar business review gives accounts a new way to look at and innovate their practices in ways they were not able to before, allowing them to more efficiently and more effectively tap into their existing patient base and help those who would benefit from a nondrug alternative to manage their depression and anxiety. Additionally, due to the new account growth over the course of the year, we will follow the plan we previously outlined by adding four additional PDMs early next year. These additions will support the growth in our installed base and ensure we provide our customers with the highest level of service and support. Our third focus area is growing the number of exclusive commercial partnerships. We will continue to be excited by the strong relationships we have built with our service provider customers. Now that the word is out about our excellent ongoing support, training and marketing initiatives, several providers with NeuroStar and competitive systems have reached out to benefit from the support we provide. Most recently, Alleviant Health Centers, an Arkansas-based network of full-service mental health clinics signed a four year agreement and switched from a competitive system to NeuroStar primarily, due to the level of support we provide to help them achieve their growth targets. We have seen good traction from the partnerships and expect a more material impact on the business throughout the rest of the year and in 2023. Lastly, I want to provide an update on our clinical and regulatory progress. In May, we received FDA clearance for NeuroStar as an adjunct treatment for the adult patients suffering from obsessive compulsive disorder. Our two stage launch has been going smoothly and we have heard good feedback from our physicians. The first stage started in early July with the training at 40 pilot sites. The major finding with the motor threshold training has been easier than anticipated. The next phase of our launch has begun where we plan to roll out this indication to all of our customers over the next several months. In August, we received 510(k) clearance for D-Tect, a motor threshold accessory. D-Tect simplifies the motor threshold determination for physicians by visually reporting the magnitude of the finger movement during the motor threshold test. As a result of this automated determination, it now only requires one person to do this testing versus two on all other systems. D-Tect is compatible with all new and existing NeuroStar systems and was rolled out nationally in mid-September. The initial demand for D-Tect was high with over 100 sold in the quarter. We have now integrated it into our training programs and at NeuroStar University. Now for a quick update on the expanded Medicare coverage. Two MACs recently published and proposed Medicare coverage updates, which would increase TMS eligibility by nearly 8 million covered lives. The number of prior medication failures for TMS eligibility for individuals with major depressive disorder has been reduced from four to two under a new coverage policy published by CGS, which will take effect on December 4, 2022. The same reduction from four to two prior medication failures is being considered by the NGS, who is also considering GMS coverage for OCD. The Neuronetics health policy and reimbursement team was crucial in working with NeuroStar providers to address payer policy limitations, which has been a major factor in these favorable covered decisions. We are encouraged to see the payers adopting policies that reflect TMS as a standard of non-drug treatment for mental health. We are delighted by the performance in the quarter as we are seeing the benefits from our revamped sales force, marketing programs and physician and patient education initiatives. These successes further support Neuronetics long-standing market leadership position in the TMS space, underlined by NeuroStar having been used to deliver over 5 million treatment sessions on more than 141,000 patients to-date. With that, I'd like to turn the call over to Steve.