Earnings Labs

Stagwell Inc. (STGW)

Q1 2020 Earnings Call· Wed, Apr 29, 2020

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Transcript

Operator

Operator

Good day, and welcome to the MDC Partners First Quarter Results Conference Call. [Operator Instructions] Please note this event is being recorded. At this time I'd like to turn the conference over to Alexandra Delanghe, Chief Communications Officer. Please go ahead.

Alexandra Delanghe Ewing

Analyst

Thank you, Alison. Good morning, everyone. I'd like to thank you for taking the time to listen to the MDC Partners conference call for the first quarter of 2020. Joining me today from MDC Partners is Mark Penn, Chairman and Chief Executive Officer; and Frank Lanuto, Chief Financial Officer. Before we begin our prepared remarks, I'd like to remind you that the following discussion contains forward-looking statements, and non-GAAP financial data. Forward-looking statements about the company, including those related to earnings guidance, are subject to uncertainties referenced in the cautionary statement included in our earnings release and slide presentation, and are further detailed in this Company's Form 10-K and subsequent SEC filings. For your reference, we posted an investor presentation to our website. We also refer you to this morning's press release and slide presentation for definitions, explanations, and reconciliations of non-GAAP financial data. And now to start the call, I'd like to turn it over to our Chairman and Chief Executive Officer, Mark Penn.

Mark Penn

Analyst

Alex, thank you, and good morning. Throughout this pandemic, I have been clear with all our employees and partners, safety first, business second. And they worked tirelessly to adapt to the changing needs of our clients in this time of great crisis, perhaps the greatest crisis in our lifetimes. One major factor in our ability to manage through this challenging period, is the plan we have been implementing for the last year to reshape and reform the Company, the results of which are reflected in our fourth quarter results and to an even greater extent in the first quarter results here today. First, and perhaps foremost, we had a return to organic growth of 2%, the first time there's been a net organic growth since the third quarter of 2018. We are the only major advertising and major marketing company to show organic growth at this level globally in Q1. As outlined in our last earnings call, the Partners achieved significant wins in Q4 that propelled us into a strong first quarter. More importantly, we achieved this growth despite pull back that started to manifest themselves in mid-March. Growth was achieved both at the integrated agencies and in particular in our PR agencies. The growth was also spread across major client segments. Second, the combination of cost cutting, our reorganization into new networks and greater corporate efficiency led us to our 110% year-over-year growth in adjusted EBITDA, excluding the divestitures of Kingsdale and Sloane from $19 million to $39 million. Covenant EBITDA increased to $42 million, up 93% from a year ago, and exceeded $200 million on a trailing 12 months basis. The growth in revenue and earnings also drove a significant improvement in our year-over-year cash position. At the end of Q1 we had total cash of $95 million,…

Frank Lanuto

Analyst

Thanks, Mark. Good morning, everyone. Before I dive into our results, I want to underscore Mark's comments and reiterate that we are well positioned to weather this crisis. The actions we took over the last 12 months to realign our agencies, improve our go-to-market strategy and cut costs are bearing fruit in our results, as evidenced by our Q1 performance. They also place in a stronger position to quickly and nimbly respond to changing client needs and industry dynamics, giving us great confidence that we will emerge from this crisis an even stronger organization. Turning to our results, I want to begin by pointing out that our press release and our management presentation include new segment reporting to reflect how we are now managing the business. Going forward, we will report our results in three segments, including the integrated agencies network, the media and data network and all other. We've recast revenue and EBITDA results for the last five quarters to conform the historicals to our new segment presentation. I'll talk more about these segments in a moment. Looking at our financial results, in the first quarter, we delivered revenue of $328 million, representing organic growth of 2% and less than a 1% decline on a reported basis. This was driven by solid performances at our large creative agencies in particular. Excluding the impact of our Kingsdale and Sloane divestitures, adjusted EBITDA increased 110% in the first quarter. As reported adjusted EBITDA increased 84% to $40 million in the quarter aided by the cost reduction initiatives, we've executed over the last 12 months. Covenant EBITDA in the first quarter totaled $42 million, up 93% from $22 million a year ago. And on a trailing 12 month basis, we delivered covenant EBITDA of $201 million, up by more than 11% from…

Operator

Operator

[Operator Instructions] Our first question today will come from Avi Steiner of JPMorgan. Please go ahead.

Avi Steiner

Analyst

Thank you and good morning and hope everyone is staying healthy. I'm going to start out with somewhat of a backward looking question as I move forward here. But maybe talk about how the business progressed in the first quarter, if you can hear me? And were there, I guess more cancellations or pulled ads in March and really what I'm trying to get out of business was pulled or canceled, any sense as to whether that is being deferred to later in the year or simply being canceled, and then I've got a few more. Thank you.

Mark Penn

Analyst

Well, I think as I kind of gave the said during the script, think of three different kinds of companies, right. And there are some clients, if you look at some categories that are just pressing forward and/or finding increased demand and they'll be working with how to keep their new customers. Your typical companies, a lot of our clients hit the pause button what's going on here. That meant a bunch of delay is back. There'll be some product cancellations or moves that some of them made, if they were planning to launch a new product during this period and they'll push back. So the psychology on this was all push back, pause, cut and then we expect and I expect them having managed through a number of crisis over time and having that as large WPP assets in 2008. In this crisis, in particular, I think you also see things tilt the other way when people say, look, we've got to get our customers, it's a fight for market share, there's the recovery going on here. We looked at the numbers as a modest recovery, though Secretary Luchan would put us higher and some people on TV would put it lower. But principally people hit the pause button and then they're going to reevaluate those budgets and that's started to happen in basically early to really mid of March and so I think [technical difficulty] from growing during the quarter.

Avi Steiner

Analyst

Great. And your guidance suggests like many others that the second quarter will be the worst of the year, and again, I think that's fairly consistent, but you've clearly worked on some NFL and other business, and I'm just curious if you could drill down to give us a sense of, and I know you probably don't want to go here. But maybe how bad I should be thinking about this quarter and relatively to your earlier comments, what do you think gets the advertisers kind of confident again to, I guess to resume spending. Is it simply folks getting back to work or do you think there needs to be other factors? And I've got a couple more. Thanks.

Mark Penn

Analyst

Well, look, when hurricanes come through, right, if Hurricanes come through, you build your house strong enough, you stand hurricanes, you lost the shutters, there’s holes in the roof, we fix up everything and then you go through a process of recovery, right. And so this second quarter here, everybody knows is basically kind of the hike of hurricane. And then the expectation are - that we will then emerge in that. I do think that marketing is, it's easy to cut back initially on marketing, but then because of the unique nature of this, as there’s a recovery, you can expect a much faster bounce back and a much faster, I believe switching psychology to from how do I stop spending on marketing to, how do I get my customers, I want to make sure I don't lose market share to those big cap companies that have in fact continue to spend quite strongly to do this. And there were number of big cap companies, who said I’ve been through this crisis before, I'm going to stand right through this because I'm going to emerge with a larger market share. So I do think that there is - there are these mass switches in psychology that start kind of at the top. And I do think you're beginning to see we track two times a week over Stagwell with the Harris Poll and in cooperation with the MDC agencies and you began to see the maximum consumer fear start to come down. Ironically, people are more afraid to go out of the house, less afraid of the virus. And I think that we'll begin to see people saying, okay, I think I can start to go back to work and I think when people go back to work that we’re making huge difference in terms of consumer demand, the outlook and marketing.

Avi Steiner

Analyst

Great. And you mentioned higher demand for PR, as folks do more things online, et cetera, but can you remind us how big that business is for you?

Mark Penn

Analyst

I don't think we break it out. I don't think I have a percentage off the top of my head, I don't know, Frank, if you want to, but it is a significant and growing business.

Frank Lanuto

Analyst

Yes, it's included in our all other segment, we don't really disclose the revenues per agency like that.

Avi Steiner

Analyst

All right.

Mark Penn

Analyst

If you check the PR trades.

Avi Steiner

Analyst

Okay. Frank, a couple to bother you with and then I'll turn it over. You mentioned, and it's evident at least by the slimmed down cash flow statement, your Q1 cash balances was highest in years even ex-revolver draw. If you look at cash flow from operations, it's a much better usage number than historically we've historically seen in this first quarter. Can you help us with what's behind that improvement, please?

Frank Lanuto

Analyst

Well, I think number one is you've got a strong performance, the EBITDA performance, which is the principal driver, but we also have improved working capital performance that's helping to drive that as well. I think it's those two in combination and we've had reduced CapEx. It's been a very small number, approximately $1.5 million for the quarter, so a little bit less outflows on that front as well.

Avi Steiner

Analyst

Okay, great. And then on the bond buyback. I want to make sure I heard 30 million faces retired and then can you talk about flexibility to do anymore if you wanted to?

Frank Lanuto

Analyst

So right now we exercise, but we thought it was the prudent amount to buyback at this point at the prices that we saw in the marketplace. We still have flexibility and we have the ability to purchase back more opportunistically, if we see the prices continue to stay out in the press level. So I'll leave it at that, that we have additional flexibility right now.

Avi Steiner

Analyst

Perfect. Almost done. Just on the working capital comment you made previously, is that something that may come back later on and be an outflow or it's this, I just want to make sure, there was nothing unusual in this first quarter and there wasn't a delay?

Frank Lanuto

Analyst

No, I mean you understand the seasonality of our business. So we did do better this Q1 than we had perhaps in the last several Q1s. But I think you should expect the normal seasonal flows, no extraordinary ins or outs stuff.

Avi Steiner

Analyst

Okay, and lastly from me and I appreciate all the time. I assume the revolver draw it was based on prudent but curious as to the rationale drawing only half that revolver and then you always provide helpful covenant summary, it's back at the presentation. But looking through that, how do you feel about your comfort vis-à-vis the total leverage ratio and that's it from me. Thank you all.

Frank Lanuto

Analyst

Mark, would you like me to answer that or did you want that?

Mark Penn

Analyst

Go right ahead, Frank.

Frank Lanuto

Analyst

Okay, look, we took - we forecasted what our cash needs would be throughout the year to fund our capital projects, to fund our acquisition-related payments and to also sort of take into consideration the seasonal cash flows, as you know, Q2 seasonally get softer. We took enough money that helped us balance the need to test the banking system at the moment when we were taking the money to make sure that the money would be there, but we didn't want to take so much that would just draw unnecessary interest expense for us. So we try to find a balance there and that led us to half as a good approximation.

Avi Steiner

Analyst

And then the comment on the revolver and again thank you all for the time. I'm sorry, a comment on the covenant. Apologies, covenant.

Frank Lanuto

Analyst

I'm sorry, with the actual or with...

Avi Steiner

Analyst

Just your comfort around, go ahead.

Frank Lanuto

Analyst

Yes, look, we have headroom around our covenants and we believe that based on the scenarios. We've looked at that, we will continue to have ample headroom on all our covenants.

Operator

Operator

[Operator Instructions] Our next question today will come from Todd Morgan of Jefferies. Please go ahead.

Todd Morgan

Analyst

Good morning and I hope everyone is doing well. Thank you and thank you for all the color information. I know you're trying to be as transparent as possible. Could I ask you just sort of perhaps try to generalize about the sort of general revenue cycle that you see or you could anticipate. In other words from the first conversations you might have with the Marketing Officer about repositioning the brand, some of the project work to some of the production work to finally the ads placements and so on. The revenue cycle that might be and how quickly does that come back as those kind of conversations you kicked off?

Mark Penn

Analyst

Well, I mean I think the best answer to your question is that people need to plan marketing or advertising, let's call it in the pre-COVID environment, probably six to eight months in advance, right. But what I think you're going to see here is the shortening of the, I got to get back on the air cycle to more like a one to three months kind of cycle. And so I do think that people are going to be looking for agencies, such as we have in MDC who can run a shorter cycle because when things pivot, people are going to have to get back, if you assume that the product marketing and selling season, it is the - is Black Friday to Christmas or is in that period and you assume that things are moving towards for that kind of probably there are a lot of marketers who are going to have to work on shorter cycle because they're not, they're going to want to get into the holiday and may have paused work and may, they may have cut back and they may have slowed their cycle and they may have then have to adopt. But remember, the great bulk of our clients are just proceeding as usual and then as I said, you've got the two groups, some most clients are proceeding as usual with cutbacks with prudence, some are completely in situations that are directly tied to the virus and they will require an entirely different kind of program involving consumer safety, it doesn't exist if you have a product that's affected by the slowdown but isn't directly tied to the potential spread of the virus. And then others as I said are just planning ahead of moving and there is a lot more digital work at the moment because people are saying, well, I think I may wind up selling more online than I expected, faster than I expected in the cycle and we see a fair amount of rush towards that as well, but the principal answer to your question is the normal marketing cycles. I think could be a lot shorter and faster, if things begin to turn and the economy starts to open up by the end of the - by the July period.

Operator

Operator

Ladies and gentlemen, this will conclude our question-and-answer session. And at this time, I would like to turn the conference back over to Mark Penn for any closing remarks.

Mark Penn

Analyst

Thank you. I hope everyone is safe and I really hope that we see things improve here in the United States and the rest of the world and I hope we've given you a good picture of the tremendous progress we made with this company overall, the tremendous path we were on and the task itself has put us in the position where we can effectively manage through this crisis and emerge, I think nimbler and better organized than most of the competitors here in this industry. Thank you very much for your time.

Operator

Operator

The conference has now concluded. We thank you for attending today's presentation and you may now disconnect your lines.