Mark Penn
Analyst · JPMorgan. Please go ahead with your question
Good afternoon. Thank you for joining us today. I am pleased to be here to discuss MDC’s recent performance and provide an update on progress against our New World plan. During the third quarter, we continue to move quickly to execute on our strategic priorities, pursuing initiatives that we believe will position the business for growth and profitability. In terms of performance, the significant cost reduction actions taken in late 2018 and throughout this year in tandem with prudent financial management helped deliver a 6% increase in adjusted EBITDA on a year-to-date basis. Q3 adjusted EBITDA was down year-on-year against a strong 2018 third quarter. Revenue softness was driven by the clients in media healthcare and one of the global creative agencies. We're addressing all of the issues as part of the New World plan and are seeing a rebound in new business in some of those areas. Although revenue was down for the quarter net new business was again solid at over $30 million, with several notable wins including Nature's Bounty at Doner, Vodafone Global and expanded assignments with ancestry.com and anomaly, international creative duties with Electrolux Group and F&B, creative AOR for two significant brands from the no record [ph] portfolio at Crispin Porter and Qualcomm and Allison Partners. In addition, last quarter, we reported that we won Häagen-Dazs global creative duties with F&B and we've since further expanded this relationship to a new General Mills brand with another MBC agency. This momentum has continued into Q4 with 72andSunny's fantastic win of Audi global creative duties announced just this morning, on top of Doners recent win of three, Johnson & Johnson's most recognizable brands, Tylenol, Listerine and Zyrtec. The latest Doner achievement is not only a significant win for MDC, but since it was one together with the Stagwell Group's, Colle and theory [ph], it's an indicator of the potential success that can come from such collaboration. I want to call attention to some of the agencies that are demonstrating significant bottom line growth, even in a difficult marketing environment. I've highlighted Anomaly as an agency showing particularly strong execution, with its combination of strategy, innovation and creativity, hitting a sweet spot in the marketplace today. Other strong performers include Doner, Moto, Allison+Partners, and digital agencies YML and Instrument. Operationally our disciplined cost management and other efficiency improvements across the business helped to offset much of a decline in revenue. We also drove strong cash generation, as we successfully reduced our revolver from $27 million to $8 million in the quarter. This result keeps us on track to deliver on my target of generating $100 million of free cash flow since I became CEO in March through the year-end of 2020. Let me now take a few minutes to provide an update on the execution of our strategy to date against our new world plan that we laid out on our last call. As a reminder at a high level, our strategy is built around the following key transformational principles. Our agencies are better together than apart whenever possible. Data and creativity go hand-in-hand, online and offline creative are one and the same today, efficient operations across the Group enhance great agency cultures and creativity, investment should be in digital technologies, it's for growth not real estate, that increases overhead. In order to meet these objectives, we're taking smart actions that will organize our offerings, reduce our costs, capitalize on our strengths and enhance our go-to-market capabilities. In terms of organizing our offerings during the second quarter, we announced the alliance between MDC Media Partners and Gale, bringing our media agencies in our sophisticated data analytics more closely together. The new team is effectively reuniting media with creative and has identified numerous pitch opportunities among existing clients. We're about to enter the next phase of our plan with the formation of two additional multi-agency networks led by two of our flagship agencies that take advantage in a variety of ways of complementary resources, knowledge, capabilities, and geographic reach. The substantive details have been finalized. We're in the process of operationalizing those networks. Together with the combination of MDC Media Partners and Gale, we expect to reduce our 25 reporting units by nearly half. Importantly, we also expect that these actions will drive significant synergies, both in terms of go-to-market opportunities and cost savings. I look forward to sharing more details on both of these new networks within the coming weeks. I've also been extremely pleased with the way that our partners have rallied around the imperative of a unified MDC especially as it relates to MDC global pitch activity, multi country interdisciplinary, interdisciplinary team. These early pitches are definitely proving that we can indeed compete and consolidate its global pitches, and our world class firms create a truly unique go-to-market strategy. At the same time, we're furthering the unity of MDC across firms, with employees at all levels through the creation of content and communications that were previously foreign to the federation culture at MDC. From an operational perspective, we're moving to create more active management at the center, more efficient, proven finance, IT, HR and legal resources. At the same time we're bringing discipline management to cost structure, particularly the compensation to revenue ratio, administrative expenses and CapEx. Proper management of these factors is integral to running successful profitable agencies and create headroom to hire the best talent. We're also rapidly progressing on our real estate consolidation efforts with priority placed in our expansive New York portfolio. A co-location plan is expected to reduce our footprint by nearly 30% creating synergies including revenue generating interagency collaboration, cross selling opportunities, streamline administration services, as well as a natural hedge to fluctuating real estate needs. We expect to complete our full New York transformation by the end of 2020, and generate future annualized cost savings of about $10 million. As we move forward, I'm excited to see what the future holds, and I'm heartened by all the progress we're making in all fronts, particularly the momentum that we're seeing that building with some significant new client wins. I will now turn the call over to Frank to provide more color on third quarter results. Frank?