Fred Eppinger
Analyst · Dowling & Partners. Please go ahead
Yes. So, if you look at us, in my view, one of the things we haven’t done as much as we could, on the direct side in particular, is investment strength, right? We have an enormously strong brand. And we have, in my view, a little bit unevenness about where our investment is and where some of our share is. And the dollar return for investment in places where we have strength -- a brand to leverage and have some strength is enormous. And so you could imagine us targeting both organic and inorganic investments in some of those markets where I feel we have a good brand strength, and again, growth opportunity and share. And so you will see us double down in some areas. Again, I would argue, it’s going to be both organic and inorganic in some of those.In agency, -- our platform, I think we have some really good things, but we’ve kind of gravitated to some markets that I think was less strategic and more just kind of happened. And if you look at some of the most attractive markets, our ability to kind of invest a little bit and make sure we go after. And even some of these agents we have relationships with other places, then these other markets that are a little bit more attractive, we don’t have as much penetration. So, our ability to kind of target a number of agent relationships and go after in these attractive markets. And there is some enhancement of products, we’re in the process of doing that -- make that a little bit easier to go, will help us enormously as we kind of move our mix about. So, again, if I was to describe our situation, right, we were a good company, but an inch deep and a mile wide. And what I’m trying to do is make sure that we are investing in our strengths and places where can really maximize a return. And you can imagine, that creates a little bit more resilience in our ability to manage through cycles, your ability to manage through seasonal changes. And so, it’s not market size at some level. But again, we have one of the strongest brands in the industry. And we haven’t leveraged it. And a lot of this is about taking our investments and leverage the brand strength. And not a lot of people could replicate what we’re talking about, right? I mean, what we’re talking about is an established brand. So, we talk to whether it’s agent partners or people that we want to attract to the organization, either institution companies or individuals.Our ability to do that is a lot easier than most because of who we are, particularly when we do it in areas where we have some historical strength that we’ve underinvested in. So again, it’s -- what you saw on the recharges with us redirecting some of this investment, both kind of just in staff and expense, but also kind of in some geographic areas where we could take those savings and reinvest and then change the dynamics of our economics pretty fast. So, you’ll see it -- is it one of big bang? No, it’s not a big bang, right? It’s a series of targeted shots, but my view is we can move the needle pretty significantly.