Good day and welcome to the Sensata Technologies Fourth Quarter 2020 Earnings Call. All participants will be in listen-only mode. [Operator Instructions]. After today's presentation, there will be an opportunity to ask questions. [Operator Instructions]. Please note this event is being recorded. I'd now like to turn the conference over to Mr. Jacob Sayer, Vice President of Finance. Please go ahead.

Thank you, Jason and good morning everybody. I'd like to welcome you to Sensata's fourth quarter 2020 earnings conference call. Joining me on today's call are Jeff Cote, Sensata's CEO and President; and Paul Vasington, Sensata's Chief Financial Officer. In addition to the financial results press release we issued earlier today, we will be referencing a slide presentation during today's conference call. The PDF of this presentation can be downloaded from Sensata's Investor Relations website. We will post a replay of today's webcast shortly after the conclusion of today's call. As we begin, I would like to reference Sensata's Safe Harbor statement on Slide 2. During this conference call, we will make forward-looking statements regarding future events or the financial performance of the company that involve certain risks and uncertainties. The company's actual results may differ materially from the projections described in such statements. Factors that might cause such differences include, but are not limited to, those discussed in our Forms 10-Q and 10-K, as well as other subsequent filings with the SEC. On Slides 3 and 4, we show Sensata's GAAP results for the fourth quarter and full-year 2020. We encourage you to review our GAAP financial statements in addition to today's presentation. Most of the subsequent information that we will discuss during today's call will relate to non-GAAP financial measures. Reconciliations of our GAAP to non-GAAP financial measures are included in our earnings release and in our presentation materials. The company provides details of its operating segments on Slides 13 and 14 of the presentation, which are the primary measures management uses to evaluate the business. Jeff will begin today's call with key highlights of our business during the fourth quarter and full-year 2020. He will then provide an update on recent progress in our key Electrification and Smart & Connected Megatrends growth areas. Paul will cover our detailed financials for the fourth quarter of 2020, including organic and market outgrowth by business unit, segment reporting, corporate expenses and balance sheet progress in the quarter and provide financial guidance for the first quarter and full-year 2021. We’ll then take your questions after our prepared remarks. Now, I’d like to turn the call over to Sensata's CEO and President, Jeff Cote.

Thank you, Jacob and welcome to the call everyone. I'd like to start with some summary thoughts on our performance as outlined on Slide 5. The rebound from commercial lockdowns and quarantines instituted by governments around the world, in response to COVID-19 earlier this year, continued in the fourth quarter. Our response to that rebound enabled our revenue to grow 15% in the quarter sequentially to $906.5 million, consistent with the updated revenue guidance that we provided on January 8th and significantly higher than what we had anticipated during our third quarter earnings call. This growth is a testament to our leading positions and our strength and flexibility of our manufacturing model. I'm proud that we were able to capitalize quickly on improving markets and support our customers as they return to higher levels of production during the quarter. I'd like to recognize the agility and hard work of our entire team in achieving these strong results. Looking at our performance year-over-year, we continue to deliver strong market outgrowth. For the fourth quarter of 2020, we produced 990 basis points of outgrowth in our heavy vehicle off-road business and 970 basis points of outgrowth in our automotive business. Continuing the trend we saw in the third quarter, inventory in the supply chain and in our customers' finished goods has continued to come down, a trend most pronounced in automotive. It sets us up very nicely for revenue growth in 2021. For full-year 2020, we delivered market outgrowth above our target ranges for both heavy vehicle off-road and automotive. We're confident that we will sustain our outgrowth for 2021 in the range of 600 to 800 basis points for heavy vehicle off-road and 400 to 600 basis points for automotive, consistent with our long-term goals and supported by our new business…

Thank you, Jeff. Key highlights for the fourth quarter, as shown on Slide 11 include revenue of $906.5 million, an increase of 7.1% from the fourth quarter of 2019. Organic revenue increased 5.3%, changes in foreign currency increased revenue by 1.8%. And sequentially from the third quarter, reported revenue increased 15% reflecting our strong response to the continued rebound in our markets. To recall that on January 8, we updated our revenue guidance for the fourth quarter. Throughout the quarter, we saw continued strengthening, especially with our global automotive heavy vehicle industrial end-markets. In addition to a revenue uplift from foreign exchange rate movements, and those contributed to the higher revenue performance in the quarter than we anticipated in late October. Adjusted operating income was $195.6 million, an increase of 1.6% compared to the fourth quarter of 2019, primarily due to higher revenues, savings from cost reduction programs, and favorable foreign currency, partially offset by elevated costs resulting from the COVID-19 pandemic, higher incentive compensation aligned from improved financial performance and higher spend to support Megatrend growth initiatives. During the second quarter, you'll recall that we announced a series of actions to structurally reduce our semi variable costs by about 10%, achieve an expected $60 million to $65 million in annual savings. We achieved the target of $12 million savings from these programs in the fourth quarter and expect to achieve the full annualized savings starting in 2021. Adjusted net income was $134.7 million, a decrease of 4.9% compared to the fourth quarter 2019, largely due to higher interest expense from our new bond issuance during the third quarter of this year. Adjusted EPS was $0.85 in the fourth quarter, a decrease of 4.5% compared to the prior-year quarter. Now, I will discuss our performance by end-market in the fourth…

Thanks, Paul. I'll wrap up with a few key messages as outlined on Slide 21. Sensata has responded very well to the rapid improvements in many of the end markets that we serve, which demonstrates the strength, flexibility and reliability of our organizational model, which enabled us to capitalize on the end-market demand recovery. Our ability to respond quickly to shifting demands, as well as will position us very well as a trusted resource for our customers. We're delivering attractive end-market outgrowth. We remain confident in our ability to continue to deliver this attractive end-market outgrowth into the future based upon our strong levels of new business wins. We continue to deliver solid free cash flow and drove our record cash generation of $140 million in the fourth quarter, which demonstrates Sensata's resilient financial model and operating discipline. We continue to invest in our Megatrends and other growth initiatives that are opening large and rapidly growing opportunities for Sensata across all of our end-markets. We're making excellent progress as evidenced by the rollout of our first commercial fleet adoption for Smart & Connected Solutions, by the acquisition of Lithium Balance, which expands our electrification offerings, and by the $180 million in new electrification business wins in 2020. We continue to believe that the overall market environment may provide interesting opportunities to further strengthen our portfolio through strategically important value-creating acquisitions. In addition, we're pursuing technology collaborations and partnerships with third-parties to expand our capabilities and accelerate our Megatrend growth. We expect to continue to deliver industry-leading margins for our shareholders, while also investing in growth opportunities and our people. And finally, I'm excited about Sensata's longstanding mission to help create cleaner, safer and a more connected world. Not just for our customers' products, but also for our own operations. We're incorporating ESG areas into our strategy to help ensure the long-term sustainability and success of the company from all of its stakeholders. We look forward to reporting more on this topic in the future. I'd now like to turn the call back to Jacob.

Thank you, Jeff. Given the large number of listeners on the call, please limit yourself to just one question each. If we have time, we'll circle back for follow-up questions. As we're in different locations, today, feel free to direct your questions to either Jeff or Paul directly. Jason, would you please begin the Q&A?

Yes, thank you. We'll now begin the question-and-answer session. [Operator Instructions]. Our first question is from Scott Davis from Melius Research. Please go ahead.

Good morning. The Megatrends spend the $50 million to $55 million, should we think about that as kind of a new normal as a long-term run rate? Or is that more likely to grow with revenues over time? Or is it more of kind of couple years, you got to catch-up and then it settles down a little bit or just how are you guys thinking about that number?

Yes, it's a great question, Scott. It's going to be success driven, and opportunity driven. And so given the progress that we experienced in 2020, we believe that that activity earned incremental investment. I would tell you that we will monitor it closely. We're not approaching this from a standpoint of we budgeted that money and that's how we're going to spend it. We'll monitor our progress very closely, quarter-to-quarter against the initiatives and the objectives that we've set out. That allows for that spend, we understand our responsibility to make sure that we're looking after long-term growth of the company. And so, right now, that's what we're planning to spend in 2020. But we'll continue to provide huge amounts of transparency to that spend and the success that we're able to achieve based upon that spend to our shareholders and adjust accordingly.

Thanks, Scott.

The next question is from Craig Hettenbach from Morgan Stanley. Please go ahead.

Great, thanks, Jeff for all the color on the EV front. I guess just starting there, you mentioned a number of new components, specific to EV, be it around braking, e-motors, just curious kind of where do you think you have seen the most traction in some of these applications? And then, I can see through the breadth of the OEMs you announced that it's broad-based, but just any particular region right now, where you feel like you're seeing the best traction for EVs?

Yes, Craig, so just to set the context, obviously, I think everybody's feeling this, a trend associated with electrification driven by government regulation and consumer pull is a trend that's accelerating it. And we've observed that for several years here and made sure we've invested in it. The point that we wanted to make very clear in our comments, is that a lot of the content we have on combustion vehicles ports over. So it isn't as though there's a discontinuity and complete loss of all of the opportunities that we see on the combustion side, a half or more of that content applies in an EV environment. But we've also invested organically in e-motors and positions and others, position sensors and others, but we've invested inorganically gigabit high-voltage contact, just looking at balance with battery management systems. The trend in terms of EVs, I think that we're seeing clearly is more pronounced in Europe and in China. But again, you have to look at the segmentation of the electric vehicle. In China, they're more lower-end vehicles, in terms of the penetration and we don't believe long-term, that's where the market will go -- will go toward longer range, shorter-charge time vehicles. That's the future of electric vehicles in our view, and that's the target market that we're going after. And we're seeing the trend of NBO opportunities pretty globally. The slide that you saw in terms of the number of customers that we're engaging with is very broad. And we're doing that on purpose because candidly, we believe that our customers have a opportunity to really continue to grow here. But the true winners in terms of the market are unknown. So we're casting the net very wide to make sure that we're serving all of the customers that are making those products.

Thanks, Craig.

The next question is from Wamsi Mohan from Bank of America. Please go ahead.

Hi, yes, thank you. Jeff, the drag from semi shortages on margin, is that a function of higher prices of components that you're alluding to in the first half? Or is there a function of lower production that you anticipate, and is first half basically a reasonable way to think about this at the moment? Why can't that sort of last longer? And if I could, Jeff, just given the importance of this electrification trends that you've alluded to, if you could just maybe give us some sense of how you expect first Sensata the split of this to be in maybe a two-year or five-year timeframe between the opportunities from a heavy vehicle standpoint versus autos, that'll be great. Thank you.

Sure. So, Wamsi, first on the semi question. It's -- the cost is a combination of pricing and increased logistics costs, given the short supply chain. So everything's expedited freight, to make sure that we can keep things open and running for our customers. And again, this is a pretty broad-based industry trend. I would note that although the semi shortage, electronic shortage is most acute, the reality is the supply chains across the world, not just with Sensata, I think we're doing a great job managing through this but very -- on a very global basis or very broad basis our stretched thing right now with the increased demand and the challenges associated with capacity with keeping plants open, with labor shortages and COVID-related risk. But I think that, we have as a company demonstrated really strong resilience there. On your question associated with electrification, our view is that clearly near-term, the penetration of electrification will be more broad in light vehicle. But we're not stopping there. We noted in our prepared comments that Lithium Balance brought the opportunity to be able to go after heavy vehicle and bus applications as well. And our view is that more in the bus, I think will become electrified, but in heavy vehicle the power requirements will take a longer period of time to migrate towards EVs. But we're focused on those markets, because we think that it although behind light vehicle, it will happen over time. And we want to make sure that we have an offering to be able to serve that.

Thanks, Wamsi.

The next question is from Mark Delaney from Goldman Sachs. Please go ahead.

Yes, good morning. Thanks very much for taking the questions. I was hoping if you could speak more on Lithium Balance? And I understand as a company you've known for some time, but maybe talk a little bit more on their technology. And after having worked with them, what led you to want to complete the acquisition. And if you could also maybe speak to the financial dimensions of Lithium Balance, what kind of revenue and earnings impact we should expect starting out and perhaps other margin profiles Lithium Balance may look longer-term compared to the corporate average?

Sure. So originally, about two years ago, we acquired 25% of this company, we saw the trend toward electrification accelerating, you'd know that we had an inorganic or excuse me an organic effort around wireless battery management. So we reached out to them to build-out our capability more broadly on battery management, which obviously has a hardware component, but has a pretty significant software component as well. And so that -- that was the original view of the synergy between the two companies. Clearly, given where electrification has gone, as a content opportunity on wired battery management, we pursued the acquisition of the balance of this company, it's a small business, but it has great potential market size of over $500 million in -- by mid-2030. So it's an exciting opportunity for us in terms of expanding beyond just components into that space. And as we've highlighted, we had early, strong success in terms of a win with a heavy vehicle customer, way beyond just a component but around battery management. So we're excited about that. The margin profile has been pretty consistent. We often talk about the fact that as we go beyond a central component into systems, it may not be at Sensata margins, but it will be differentiated margin, and it will help growth for the company. And so yet to be determined as that business grows, it’s a small business today, but as that business grows, we're very confident that we'll have differentiated margins and when it becomes a bigger part of the business we'll be more specific in terms of the margin profile that we're experiencing there. Hopefully, that helps.

Thanks Mark.

The next question is from Samik Chatterjee from J.P. Morgan. Please go ahead.

Hi, good morning. Thanks for taking my question. This is Bharat on for Samik. So if I could just ask a question on the content gain, you're coming off Europe, very strong content in and outperformance in 2020. So as we look to 2021, how should we think about the trajectory of that? And in terms of key drivers as we look into 2021, I think in 2020, you were benefiting from China emission standards and that being a big part of the story. So in terms of drivers is it going to be more towards EV story in 2021. How is that going to change? Any color there would be helpful. Thank you.

Sure. So just as a summary, I think we've quoted some of these statistics, but fourth quarter companywide 770 basis points of market outgrowth for the full-year of 600 basis points. So at or above what we've quoted as being the target ranges, and that's four years running now, right. So the thing that's really important about the outgrowth is that because we're long-cycle business, we get a lot of visibility to this. Remember, during 2020, we called out third quarter that we're going to see a little bit of depth in our outgrowth. And that's exactly what happened. It tends to be a little lumpy, but we're confident in the long-term growth given the engagement we have with the customers, but most importantly, the MBO wins that we have and the pipeline of those which are driving engineering work for ultimate launches. It's very broad-based, right. So it's no one thing that's creating incredible opportunity in terms of content growth. But as we've talked about it, it's the drive around regulation globally. It's the drive around consumer preference globally, which -- which drives customer product portfolio roadmaps that we engage with them on to make sure that we're helping them whether it be increased fuel efficiency on a combustion engine, or longer range on an electric vehicle, or safer application in an Ag equipment. There are literally dozens, if not hundreds of drivers. But there are some chunky ones, implementation of TPMS in different jurisdictions around the world or rollout of our exhaust gas recirculation applications. They tend to fan overtime, but there are dozens of trends that are allowing us to be confident in that trend a long-term.

Thanks for the time.

Thank you.

The next question is from Matt Sheerin from Stifel. Please go ahead.

Yes, thanks. Good morning, everyone. Jeff, I just wanted to ask concerning your full-year guidance, which we certainly appreciate, and as you know, several of your peers have been reluctant to guide beyond Q1, just because of lack of visibility and a lot of moving parts. So wanted to ask about your visibility, are you getting a better sense of order flow from your customers? And does your revenue guide contemplate hiccups in terms of production at your customers, any issues beyond the operating costs that you talked about? But in terms of top-line being impacted by the shift shortages?

Yes. So we had pretty good discussions internally regarding full-year guidance, you know that in our business, we have really good long-term visibility of revenue, certainly within a quarter, we quote our fill rate 93% higher than we normally are in terms of our fill rate in the quarter. But even beyond the quarter, we get a pretty good deal. The supply chain shortages have resulted in a situation where we've really doubled down on the engagement with customers because in some instances, we've placed longer-term orders on the supply chain and therefore we've gone to our customers and asked for longer-term visibility and commitment from them. So that adds to our confidence. But overall, we've factored in some conservatism on the full-year given that things may happen. You'll know -- I think you all know that IHS brought down some of the full-year numbers from a light vehicle standpoint given supply chain shortages. And we're following along and using similar expectations on that. Clearly if there's a major disruption, major lockdowns, we'll need to relook at it. But based upon what we're seeing right now, we feel very confident demand situation. And you highlighted I think the bigger concern is broader supply chains, both at our customers, there's some other suppliers in within Sensata. We're going to focus on what we can control within our own business to make sure that we deliver for them the extent there's demand.

Thanks, Matt.

The next question is from Amit Daryanani from Evercore. Please go ahead.

Thanks for taking my question. I guess Jeff; you touched on seeing incrementally better, attractive M&A opportunities. So I was hoping you would perhaps just remind us how do you think about M&A in terms of the focus area deal sizes? And really how much leverage are we comfortable running with on our balance sheet? And if you can also just touch on a second topic the Megatrend initiatives, I appreciate the OpEx curve you're also providing; is there any way to think about how much revenue contribution you get in calendar 2021 from those?

Sure. Let me try to hit on several topics. So let me get on M&A first and then I can come back to the Megatrend net revenue contribution. So on the M&A front, we absolutely believe that there will be opportunities, the pipeline is quite full, our capital allocation process will continue to be very balanced, but partly associated with M&A and buybacks. But right now, the focus is on M&A to drive the strategy which will drive accretive growth for the company as we pursue opportunities in these fast growing market segments that we've identified electrification and on smart connected and so we'll continue to keep you updated on that. But that is the focus area right now. In terms of leverage, we're comfortable with the same range of leverage; we've talked about more bolt-on acquisition. And we're very comfortable with the leverage range that we've given, done a lot in terms of earnings growth that drives that leverage down which we're pleased about, but that's the range that we're quoting right now. In terms of the Megatrend, we'll keep you posted. I mean, we talked about the revenue that's generated today in our automotive business associated with electrification of 5% of that revenue, but only 3% of the fleet is coming from electrified vehicles. So we were very confident in the tailwind, we'll experience as that trend occurs, and we will provide some more transparency in terms of the revenue that's being generated associated with both the electrification trend but also the smart and connected trend as they become bigger components of the overall business.

Thanks, Amit.

The next question is from Steven Fox from Fox Advisors. Please go ahead.

Thanks. Good morning. Jeff. I was just curious, you've talked a lot about electrification, can you just obviously, the -- your ICE programs aren't going away overnight, can you sort of talk about your outgrowth prospects there and then how you manage sort of the shifts in your business transferring from an ICE-dominated business to electrification and how that's hurting the overall revenues? Thanks.

Yes. So you said it right, the combustion engine is not growing away right now. But many companies have made some very bold statements. GM's announcement that they won’t make combustion engines beyond 2035. This trend has accelerated and we're prepared for it, it’s a positive thing for us. But having said that, you point out a very important point, there is continued content growth on combustion engines, because between now and 2035 there are mandates regarding fuel efficiency and other CO2 emissions and other safety-related requirements that will drive content, will continue to drive content. So we're thinking about in terms of our reallocation, we're thinking about that in terms of which opportunities we pursue, we'll kind of support our customers in terms of their roadmaps and help them migrate along this curve from combustion engines to electrified platforms. So, again, not just in auto, in HVOR, in industrial applications, we'll do the same thing and they make up a big portion of the NBOs that we won, a $180 million of our $465 million relate to electrification but the balance relate to other application safety and emissions-related application. So it's been still a meaningful part of the business and we're going to focus on it and it's through this transition in a very thoughtful way along with our customers.

Thanks, Steve.

The next question is from Nik Todorov from Longbow. Please go ahead.

Yes, thanks, good morning everyone. Guys, I think relatively last quarter it looks like Megatrends investment outlook for 2021 has increased. If that is true, maybe can you talk what's changing there or you may be seeing acceleration in the Smart & Connected, given the quicker turnaround of those programs. And I think, Jeff, you talked about those quotes and just related to the Smart & Connected, is that $45 million per year for five customers, that's about $9 million to $10 million per program for the customer. Is that the average size and how should we think about Smart & Connected wins? Thanks.

Yes. So the trend -- excuse me Megatrend spend, we ended the fourth quarter at $8 million -- I think $8.8 million of Megatrend-related spend. So clearly an uptick supported by the progress that we're seeing both on Smart & Connected and on electrification. I think all of our callers and all of our investors would agree that if these trends are just inevitable, then we need to make sure that we're investing heavily and that's always an incredibly difficult balance for long-cycle business and we take it very seriously. We're investing shareholder dollars today in future revenue opportunities. And so we want -- again provide the transparency on that. So you don't confuse the core business and append the results of the core business, but it is an area that we believe makes sense to continue investing in. I mentioned to Scott earlier, our spend will be successful in market opportunity driven, we'll keep you updated in terms of the progress. The specific question regarding the annual contract value, the $45 million, it clearly depends on size of fleet, right. Not all fleets are similar in size. And when you're talking about building out the applications and serving up data across smaller fleets and larger states, the annual contract value could vary pretty dramatically across those. And you can imagine we're starting with Top 25. So that makes sense in terms of focus for us. But it's a meaningful opportunity that we're excited about. We're looking forward to giving you additional updates in terms of our progress as we go forward.

Thanks, Nik.

The next question is from David Williams from Loop Capital. Please go ahead.

Hey, good morning, and congrats on the quarter and appreciate you letting me ask a question here. Just wanted to kind of dig into maybe the geographic trends in terms of the EV dollar content, and how that differs may be in China, where you have a lower end vehicle versus maybe an North American electric vehicle, any sense in terms of the 20% uplift how that would maybe break down between geographies?

Yes, you've hit it perfectly. The reality is we're going to have lower content on vehicles that are lower range, longer charge time vehicles. So if you think of the class of vehicle that has an 80, 100 mile range, where we have less content on those versus the average of 50, right, which we've quoted 20% from our average combustion engine environment. But in China, for instance, where there are long-range vehicles, there's more content. So it tends to be less about the geographic location it's more about the type of vehicles that were being designed into, and the content in them. Obviously, when you go outside of light vehicle into heavy vehicle applications or other bus and on-road truck type applications, the content goes up much more dramatically. And so -- and it's well on energy storage and other applications when you start to think about components, but also battery -- wired battery management systems, the content opportunity, really is significantly higher, not at the volume of light vehicle clearly. But we're in a fortunate position to be able to leverage the scale capability we get in that high volume, light vehicle market to those other market segments that are growing very rapidly as well.

Thanks, David.

The next question is from Christopher Glynn from Oppenheimer. Please go ahead.

Thank you. Good morning. Just going back to Slide 9 again for a second. The OEM market of a $1 billion got a pretty robust $100 million wins to-date in terms of the fleet market opportunity of $6 billion, just curious to hear a little more about that bridge? Is that a focus for further M&A and the focus is a substantial part of the Megatrend investment?

Yes, absolutely. Clearly, there's a much bigger market in the retrofit world. But this was born out of our OEM relationships, right. So as we have started to implement tire pressure monitoring, which was a legislated requirement, or regulated requirement, we realized and our OEM customers realized that you needed a vehicle area network to capture that data, and also to allow for a seamless tractor trailer link, and the Smart & Connected initiative. And then we went and started researching it and engaging with fleet managers, because there's a whole bunch of vehicles out there, whole bunch of logistics equipment out there that is in need of essentially becoming IoT, you're getting it smarter and become safer and more efficient. So this is an area along with electrification that will continue to focus from a inorganic standpoint, but as well it's a big chunk of our Megatrend spend from an organic standpoint as well.

Thanks, Chris.

The next question is from Brian Johnson from Barclays. Please go ahead.

Yes, thank you. I just want to talk a little bit more about Slide 11, and if you kind of think about the content, obviously, you are making there is 20% content. So if you put uplift I assume that translates the -- whatever content is in the engine block or transmission stuff going away. But I think as you kind of think about the EV specific components, what's your expectation for market share, and profit fall in those EV specific components, versus the ICE components that are being carried over?

Yes, great, great question. So let me start by saying that the 20% uplift that we've quoted is not -- we're not done. So this the story hasn't been written yet in terms of all the needs that OEMs will have as they rollout more of these vehicles. So we're clearly aiming for more than 20% uplift, I just want to start there, both through organic efforts or success in terms of commercial activity, but also through inorganic efforts. So more to come on that, but we're going to keep at it. In terms of market share, the competitors that we see in these markets, they're different, but they're -- the dynamics are different, right. So there tends to be, three to five capable competitors in each of these applications that we're talking about, high voltage contactors as an example. We don't see the typical competitors that we see in a pressure environment. But we see the same competitors it's the Panasonic's, it's the GE has a high voltage contactor offering, Ontra, the China opportunity or China company. LSIS is a Korean supplier of high voltage contactors. So the dynamics and the competitive nature are very similar. They're really hard to do mission-critical application. So you tend not to see hundreds of competitors. So longwinded way of saying we'd expect similar market shares, we always aim for number one or number two slot in the market. And I think that we're heading certainly in that direction. From a profit pool standpoint, commodity level very similar margin -- margins, higher ASP, but similar margins that we would see in our other component business, which is different from what I quoted earlier, when you start to get higher in the stack, if you will, in battery management systems, will continue to believe we'll see differentiated margins, but perhaps not at the same level of margin that we would see there in the content side of our product offerings.

Thanks, Brian.

The next question is from Jim Suva from Citi. Please go ahead.

Thank you. Just one question, Jeff, the chip shortage how long do you think it will last? Do you have visibility into that or like when the auto production slows down in July/August; will that allow time for kind of raising [ph] to catch-up? Or do you think it will be resolved before then?

That's a tough question. Right now, the expectation is that, depending on how demand from both, it's not just an auto phenomenon, it's broader demand for chips, right. So as that evolves during the year, the hope is that second half of the year will be less challenging than we're experiencing right now based upon that demand, the capacity profile that exists. Summer shutdowns, if they do have shutdowns in the automotive space always provide a little bit of breather for folks to catch-up a little bit. But, our expectation is similar to what I think you've quoted that second half of the year, we'll get a little bit of breather in terms of some of these shortages, lot of things driving that as well. The expectation of vaccine rollout a little bit of flexibility on that front will help us well as the year progresses.

Thanks, Jim.

The next question is from Luke Junk from Baird. Please go ahead.

Good morning. Jeff. I was wondering if you could give us a rough breakdown as the $50 million to $55 million excuse me in Megatrend spending in 2021. If I remember right, it was a little bit more weighted to Smart & Connected in 2020 as we look at the incremental spend here, can you just give some color on what you're leaning into?

Yes, it's still leaning in on the Smart & Connected from an investment and organic investment standpoint. It is a little bit higher in the electrification side than it was in 2020 though. So not quite at parity, but certainly the majority on the Smart & Connected side and the smaller portion on the electrification side.

Thanks, Luke.

The next question is from Joseph Spak from RBC Capital Markets. Please go ahead.

Okay, thanks very much. I know regarding free cash flow for 2021 is 85% conversion, which I think is at the higher end of what you've historically targeted and CapEx is clearly going higher. My guess is, there's probably a little bit of working capital on the investment or the sales OpEx. So has something changed there, are there additional efficiencies? Or do you have sort of a new target on conversion?

Paul, do you want to grab this one?

I think you described it well. We do expect to be more efficient on the working capital side so big improvement on inventory this year. And we've been struggling with inventory days in the last couple of years and finally cracked the code here. And I think we're on a much better trajectory going forward, we're going to have to invest a little bit to support to grow. But all in all, I think we should expect conversion better than you saw in the last few years, which was in the high 70s, low 80s would be a good outcome and what we're just paying for 2021.

Thanks, Joe.

The next question is from David Kelley from Jefferies. Please go ahead.

Hi, good morning, guys. I was hoping you could provide some more color on the 5% OEM inventory impact in autos, just going back to the third quarter, there was a discussion of channel inventory normalization. And first, we were curious as to the drivers of the incremental work done in Q4, but also how you see channel inventory today would be great?

Yes. So it was interesting year Q1 inventory build in the supply chain given how quickly demand drops, they weren't able to shut the status off quick enough and they built inventory. And then clearly in the second half, there was a depletion of inventories. As a data point, North American automotive vehicle inventory was 48 days ending the year, I can't remember the last time we saw 48 days, data we experience and talk with the folks who are buying vehicles or vehicles we're selling at less price. So there's a higher demand than they can make vehicles right now. And that's having the impact of tightening up the supply chain. But then certainly the North American vehicle inventory is a very valid data point. And it's consistent with what we're hearing from customers in terms of what they're seeing in their inventory more broadly in the supply chain.

Thanks, David.

The next question is from Michael Filatov from Berenberg Capital Markets. Please go ahead.

Hey, good morning, guys. Just a quick question on the vehicle area network. You guys say that, the first rollout on small number of trucks and trailers will use the TPMS as the first sensing application? What can we see is the opportunity beyond TPMS in that Smart & Connected universe, what other sensing applications do you see on those platforms and maybe what the content opportunity to grow from on an annual basis since it is supposed to be the SAS type business model?

Yes, so we've talked about two other parameters that are key care-about for fleet managers that we're focused on from an organic standpoint. And that includes load management. So understanding not only total load in the trailer, but also the distribution of that load for safe travel. And the second area is around wheel and sensing, so that's essentially monitoring wheel bearings to prevent downtime on the road. And so short of doing regularly scheduled maintenance on that in addition to doing regularly scheduled maintenance, understanding what's going on, on the wheel and to predict potential failure of a bearing is another. We announced last year that we had a product that we developed in conjunction with Hendrickson to be able to bring that sensing parameter to market. Those are the three that we're starting with. But as you can imagine, once you have a captive piece of equipment with your vehicle area network on it with a connection to the cloud, with a network that can analyze data, the opportunity is pretty broad in terms of adding either other Sensata sensors, acquired capabilities, or third-party collaboration to bring more sensors to enrich the data profile of what we're offering here. So more to come and obviously every time you add more data right, you start with adding a sensor to collect that data, you bring into the cloud, the value proposition increases for the fleet. So the pricing would de-commensurate with that expanded offer.

Thanks, Michael.

The next question is from Joseph Giordano from Cowen. Please go ahead.

Hi, good morning. This is Robert in for Joe. Thanks for taking my question. I just had a quick one on HVOR, I just want to dig into your expectations for 2021, I see you have market of six now to growth of like 600, 800 bps. Just wondered what's going to be driving that outgrowth this year as you need change from NS VI emissions, do you see any other opportunities there, and then any sense of like geographic puts and takes where you expect to outperform more?

Yes, so it feels really good to be in an HVOR market that has turned a corner on growth right, this has been a market that started declining way before COVID, as middle of 2019 has started to decline. And in terms of just market downturn, we've been dealing through that. In the first quarter of this year, we're starting to see a turnaround on many of those. Certainly across the overall market, in the first quarter, we're expecting about 15% market growth. And as you look at the full-year across the globe, that tapers a little bit, a little bit less, but we should call it 6% plus market growth in across the world. Now where we're seeing geographic impact? Clearly, in first quarter, we're seeing it everywhere other than European on-road. In the full-year, interestingly, what has been a big driver of growth, which is China, will start to turn down and we'll start to dig into more difficult comps. But all the other markets, North America and European on-road, Ag, construction, all parts of positive market comparisons 2021 versus 2020 and China would be down a little bit versus 2020.

Thanks Joe.

The next question is from William Stein from Truist. Please go ahead.

Hey, guys, good morning. This is Joe on for Will. Thanks for taking my question. Acknowledging that this is far from a normal demand environment -- I'm just -- it looks like the Q1 guide is roughly mid-single-digits below normal seasonal, is that just a pulling from Q4? Are there some conservatism baked in there? And then if you could just comment on inventory levels specifically at your end [ph] customers? Thanks.

Yes, it's a good question. But I'm little bit at a loss. I mean, things have been so volatile, it's hard to sort of look at normal seasonality. I would say that, clearly we're seeing some good growth in terms of first quarter versus first quarter of last year. But the seasonality aspects of it in terms of how that demand would normally play out is a little bit harder, honestly to be able to speak to. And, as we sort of get to a little bit more consistent trend, we'll perhaps -- we'll get back to that more normal seasonal trends that we would see in the business.

Thanks, Joe.

The next question is from Rod Lache from Wolfe Research. Please go ahead.

Hi, everybody. I had another EV question. You mentioned that the EV specific content is on a longer range faster charge vehicles, which makes sense given the GIGAVAC and other technologies you have, obviously a lot of those are higher-end luxury, like the Tesla's and the Taycan's of the world. I was just wondering if you're seeing a similar 20% uplift in content on the high volume mass market vehicles with longer range that are rolling out like the ID3 of the world, are those that are being contemplated where do you see a similar content and margin opportunity for those mass market cars?

Yes, so I think we do right. I don't always attribute long range to luxury. I think that there is some segmentation that's occurring there where you're going to see more vehicles go to long-range, even though they may not be historically considered to be a luxury vehicle. But I understand your point on that. But we don't see any specific variation in terms of mass market, in terms of content. Clearly, some of the companies that are producing larger vehicles or larger numbers of vehicles, that we are suppliers for that, [indiscernible] list on there. And so we're -- that's the purpose of including the customer list is to accentuate the broad engagement that we have across the market with many of the, if not all of the OEMs that are producing electric vehicles.

Thanks, Rod.

This concludes our question-and-answer session. I'd like to turn the conference back over to Jacob Sayer for any closing remarks.

Thank you, Jason. I'd like to thank everyone for joining us today. Sensata will be participating in several upcoming virtual investor conferences during the first quarter including those sponsored by Goldman Sachs, Barclays, Wolfe Research, Berenberg, Morgan Stanley and Truist [indiscernible]. We look forward to seeing you at one of those events or on our first quarter earnings call late in April. Thank you for joining us this morning and your interest in Sensata. Jason, you can now end the call.

The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.