David Reis
Analyst · Mr. Brian Drab of William Blair. Please proceed
Thank you, Shane. Taking a step back to look at the big picture, 2014 was a year of significant progress for Stratasys. Our core business is growing, reflecting increased demand for additive manufacturing applications worldwide. We continue to position the company to succeed over the long-term by making strategic investments in our business that will help expand our global reach, further develop our product and services with specific industries and applications and strengthen our relationship with our customers. I want to highlight some of MakerBot’s achievement over the past two years. MakerBot has experienced rapid growth since inception, with sales expanding by over 600% from 2012 to 2014. And to date has sold approximately 80,000 units, by far the largest number of desktop 3D printers in the industry. MakerBot maintained significant brand leadership and has developed an extensive 3D printing ecosystem through software, mobile application user community content and strategic partnerships. During the fourth quarter of 2014, our results were impacted by a slow growth of MakerBot revenue, the result of these issues we have previously outlined. As MakerBot continued to scale, we expect to see continued evolution of an investment in its business, including its product development, sales and marketing and organization structure. As we develop the business, we expect MakerBot growth path will experience some inconsistencies and expect the first half of 2015 would be challenging. However, as we address these issues, we expect MakerBot growth rate to ramp up or in excess of overall company average by 2016. Looking ahead, we believe that additive manufacturing is poised to enter a new phase through increased adoption. Following extensive review of our reporting industry and growth opportunities, the management and the Board of the company has decided to implement an aggressive plan that we believe will position the Stratasys to support annual revenue of $3 billion in 2020. The plan is intended to allow Stratasys to capitalize on the trends we are seeing in marketplace by improving our industry focus, expanding our Stratasys direct manufacturing services, driving product innovation and building the necessary infrastructure for future growth. One area of investment is targeted is accelerating effort to run our vertical business unit or the VBU initiative. The goal of the VBU initiative is to drive adoption for vertical application and solution within areas we have identified is having a high potential for additive manufacturing. These include verticals such as aerospace, automotive, healthcare and education. In 2014, the VBU completed the initial phase of three year plan and launched a defined strategy in KPI across key verticals. We have already observed results in key verticals with over 50 deals for manufacturing application have been closed with the VBU support in 2014. In addition, industry specific material certification processes with key partners have been developed and Stratasys Education Curriculum program was launched in the fourth quarter. To enhance our solution around services, our investment plan focused on expansion of our newly branded Stratasys direct manufacturing part service or SDM. Stratasys direct manufacturing is supported by our recent acquisition of Solid Concepts and Harvest Technologies, and we are happy to report progress in combining these two leading services providers with our previously existing RedEye paid part service. These includes the fully integrated sales team and deployment of our CRM, significant progress in rolling out single quoting engine for combined service offering and the plan for perceiving with the full IT integration later this year that will support these services. Looking beyond this accomplishment, the next step in integration process are to develop go-to market strategies that create cross-selling opportunities between SDM and our traditional printing solutions. Additionally, we believe there is a way in which we can leverage our vertical business unit team to accelerate SDM sales into manufacturing verticals. We expect to enter into second half of 2015, with a clear go-to market plan for creating these revenue synergies, which we expect to produce tangible results in 2016. As additive manufacturing enters a new phase of increased adoption and growth, we believe expanding our professional services capabilities would be critical. The Stratasys Service Group will provide customers with expert consulting around additive manufacturing strategy across technologies and solutions. We are pleased to announce that the team of Econolyst, a U.K. based additive manufacturing and 3D printing consultancy and research firm, will join Stratasys to support these efforts. The team led by 20-year industry veteran Doctor, Phil Reeves will form the foundation for the new strategic consulting division, a part of Stratasys Service Group. Another area of focus is product development. This include new product based on existing technologies, new platform based on long-term innovation and development project, software platform development, as well as the creation of the leading 3D printing ecosystem. We are already benefiting from our investment to accelerate new products to market as seen in our 11 new 3D printing systems and materials launched at Euromold in November last year. We drove hard to get these products to market, given our anticipation of strong demand which we have observed. In fact in recent years, our additional investments in new product development have generally showed a return in once to two years timeframe and we are optimistic that our investment plan will enable us to continue that trend. Looking longer-term, we have multiple innovation products that has the potential to produce new platforms that could greatly expand the adoption of existing application as well as open up new markets. These additional investments are by definition long-term investments, with the three, two to four year time horizon expected for product launch. Ultimately, we believe that the robust software ecosystems that can improve 3D printing accessibility is critical to drive adoption of our products and services. Our recent acquisition of GrabCAD, give us the opportunity to provide common core platform and user experience for our 3D printing systems and part service offering. The GrabCAD acquisition has bought us group of talented software professional with deep understanding of the needs of the design using engineers, which allows Stratasys to deliver enhanced collaboration tools and improve accessibility related to 3D CAD content to our customers. Another area of investment is our sales and marketing infrastructure. We want to develop enhanced channel program designed to increase capacity, productivity and coverage, while expanding our account management effort to further serve our customers. We are encouraged by significant growth we observed in 2014, with our strategic account management initiative, which identified leading global accounts and implement the single account management plan to drive sales and coordinate fulfillment in partnership with our global reseller network. Our top 10 strategic accounts, all large multi-nationals reported total revenue growth in 2014 of 158% compared to 2013, an impressive achievement. Our continued investment in the channel is necessary part of our growth. Our investments take many forms, ranging from sponsored training events for channel partners to acquisition of key assets within the channel. For example, we recently acquired certain assets of our Hong Kong based reseller Intelligent CAD/CAM Technology Ltd., which strengthened our local presence and improved our direct access to customers in the Asia Pacific region. We believe this acquisition will help support the growth we continue to observe in APAC region. Within MakerBot, we have also expanded MakerBot U.S. distribution channel and recently announced an agreement with European distributor Datech, a specialty division of Tech Data Europe. In summary, our core business is growing and we are confident in our ability to continue to lead additive manufacturing market. Our investments in our vertical business units and strategic account management initiatives are showing positive results, as we strengthen our industry focus and expand our go-to market strategy. We announced Stratasys Direct Manufacturing, the combination of Solid Concepts, Harvest Technologies and RedEye, and our PMI within part service is proceeding on schedule. Our recent new product introductions have been received positively by the market and we look forward to an accelerated pace of product development moving forward. Finally, we are confident that our investment plan and growth strategy will enable us to put great focus on long-term manufacturing related opportunities, position the company to capitalize on future growth opportunities, and help solidify our leading position in additive manufacturing and 3D printing. Operator, please open the call for questions.