Jonathan Oringer
Analyst · William Blair. Your line is open
Thanks, Rawson. And thanks everyone for joining us today for Shutterstock's second quarter 2017 earnings call. We're pleased with the progress we're making in our business. While our quarterly results do not reflect the long-term proposition of our business, we're beginning to see the benefits of our new technology platform and operating structure and we believe we are making significant progress against our objective of moving from a content marketplace to a creative platform. In the second quarter of 2017, on a constant currency and year-over-year basis, revenue grew 9% and adjusted EBITDA decreased 10%. Our revenue grew slower than expected in the second quarter, which negatively impacted adjusted EBITDA. In addition, in the second quarter of 2017 and on a year-to-date basis, adjusted EBITDA was negatively impacted by one-time costs related to M&A and our continuing move to a cloud-based hosting environment. On a year-over-year basis during the quarter, our customer base grew by 11% to more than 1.7 million customers. Paid downloads decreased by 2% to 42.7 million. We grew revenue per download by 10% on a constant currency basis. We've expanded our image library by 57% to 144.7 million images and our video library increased by 55% to 7.6 million clips. The story that the quarterly metrics don't fully tell is the exciting evolution that’s taking place at Shutterstock. We are taking deliberate actions to transition from a stock image marketplace to a broader platform that provides individuals and enterprises with the various content types and tools needed to collaboratively design, build and distribute creative projects. We've built a better technology, reorganized our talent and have acquired our launch assets that we believe will define the future of our business. On the product and engineering side, we're now able to get to market faster than we did previously and we'll continue to deliver product and solutions that our individual and enterprise customers want. Most notably, in the second quarter of 2017, we made significant improvements to our e-commerce subscription offering, by launching smaller subscription packs that are aimed at customers who have lower volume needs. We improved the features and functionality of our team subscription offering in our enterprise business, adding administrative control and collaboration capabilities. This has been a major relaunch of a key product of ours, with significant improvement. We continue to improve our search functionality with new features that customers have been asking for, which allow for easier searching based on demographics. We continue to improve the feature set on our editor product, including support for multipage designs, emojis and multiple perspectives within images. We launched a new product called RocketStock, which provides motion content creators with easily downloadable collection of curated after-effects content. We completed the rollout of Workstream, our new collaboration workflow product sold under our digital asset management product. And among other significant editorial events, we provide exclusive coverage inside the celebrity-laden Met Gala to our editorial customers. Additionally, within each of our customer-centric teams, we continue to focus on driving profitable revenue growth and building increased customer value as we believe there is a substantial market opportunity in front of us. In our e-commerce image business, we are expanding our international presence and plan to launch additional languages later this year, adding to our current offering of 20 languages. We're also focused on personalizing the product suite by geography and media channel, optimizing our customer acquisition funnel, continuing to improve our in-browser editor product and extending customer lifetime value. We continue to take a data-driven look at how we are acquiring customers, pricing and packaging sensitivity and ruling out innovative products more quickly and effectively, which we wouldn’t have been able to do without our new technology platform. As it relates to our e-commerce image business, we're driving a shift in mix among our product plans. Our data is showing that this shift is increasing lifetime revenue and value from our e-commerce image customers. However, it also has the effect of slowing revenue and download growth in the short-term. In March [indiscernible] new smaller subscription packages. Although it is early days, we're pleased with the customer response to our expanded offering as these packages have driven improvements in mix, retention and customer growth. In the second quarter of 2017, we significantly increased the mix of customers buying subscription. This has improved our overall retention rates and led to double-digit year-over-year growth in the number of our active e-commerce customers. Importantly, we've been able to effect this change without changing our unit costs. In other words, our royalty rates and cost to acquire customer have remained constant. Taken together, this means that we believe we've been able to improve lifetime revenue by acquiring more subscription customers, while simultaneously keeping costs constant or even slightly lower. Overall, we believe we will be able to recover customer acquisition costs for these customers within the 12-month period and that we will have improved ROI over three and five-year periods. We believe that mix shift is positive for our business in the long run. Downloads are lower as a result of this change. On average, although we continue to have more subscription customers each quarter, the average downloads allotted under the plans purchased by these customers has declined. The majority of our total downloads at Shutterstock come from our e-commerce image subscription customers. So, this is the primary driver of this decline in this metric year-over-year. In our enterprise business, we're also building our geographic presence beyond our current markets, expanding usage of video, music, editorial and custom content within our customer base and we continue to develop a feature-rich workflow platform for teams and enterprises. Over the last 12 months, we added an enterprise team in Asia and started to build out our European operations in London. As a result, we've seen 34% customer growth globally and 26% of our customers are buying more than one asset type. Across our emerging businesses, motion, editorial, digital asset management, and now custom content, the ramp will take some time, but we believe the opportunity is very large. In editorial, for instance, we've just begun to make headway. Today, we believe our editorial business represents less than 1% of what we estimate is a more than $1 billion market opportunity. In motion, we believe we have around 3% of what we estimate is a $2 billion and growing market opportunity. And in our digital asset management business, we believe we earn around 1% of what we estimate is a $2 billion and growing market. So, based on our internal estimates of what the potential markets are for each of these businesses, we have the potential for huge runway for growth in these emerging areas of our company. Which brings me to another significant component of what we expect to be a meaningful contributor to our growth down the road – custom content. The increasing demand for content – for creative content in local, national and international social media and marketing campaigns is growing. As a result, offering a tech-driven solution for custom content that aligns with our vision and strategy has huge potential and was a big driver behind our acquisition of Flashstock, which closed in July. Flashstock serves a growing base of enterprise marketers, seeking on-brand custom content to seize ever-growing visual demand of multiple marketing channels. We expect this offering will help us take home a bigger piece of our clients' overall content budget. Flashstock's business model also centers around technology and their text stack complements ours. Now that we are on our new platform, their technology will be able to integrate seamlessly into ours. We plan to fully integrate Flashstock throughout the balance of the year and to brand our custom business under the Shutterstock master brand as Shutterstock Custom. We will keep you updated on that progress. To give you a sense of the opportunity this business has for Shutterstock, our internal estimate indicate a potential total addressable market of about $7 billion and we believe that, specifically with our Flashstock acquisition, we currently have a minimal share of the market. Flashstock has about 300 customers and 10,000 contributors today, which compares to our tens of thousands of enterprise customers and hundreds of thousands of contributors. So, there's lots of room to scale there. Before I turn it over to Steven, let me take one last moment to comment on our EBITDA margin. While our consolidated EBITDA margin has come down over the past 12 months, a significant portion of this is driven by our investments we're making in the emerging businesses that I had just spoke about and in our infrastructure. While the majority of our revenue continues to be driven by our e-commerce image business, we aspire to a larger opportunity that can only be attained with the right allocation of resources and the right investments. So, that's what we're doing. While we continue to invest in our image business, we are also investing in motion, editorial, digital asset management and custom. Over the past 12 months, we've reinvented roughly 200 basis points of EBITDA margin back into these smaller, but high growth and high potential businesses. This is also true in the second quarter and on a year-to-date basis. As we have spoken about previously, we're also setting up our infrastructure for the future. We are implementing workday and sales force and transitioning to a cloud hosting environment, all of which we believe will drive efficiency and increase our future profitability. Over the last 12 months, we have reinvested roughly 150 basis points of EBITDA margin back into these projects. While these investments are dilutive to our current margin, we believe it will have a higher return on investment in the future. We know that this approach is affecting EBITDA this year, but we strongly believe that our focus here ensures our pace of innovation can be sustained far into the future. We are preparing our business for what's ahead over the next decade and beyond. In summary, we continue to have good momentum in our business and are confident and optimistic about the opportunities ahead. We are bringing new solutions to the market more quickly and efficiently, which in turn is bringing on new customers and contributors. We believe we are outpacing our competition in our original business and we're also forging ahead to build a broader platform to find the trends of the market going forward. We strongly believe that execution of our strategy will translate into strong growth and, ultimately, returns for our shareholders. And with that, I will now turn the call over to Steven Berns, our Chief Operating and Financial Officer, to provide you details of the drivers of our financial performance.