Adam Symson
Analyst · Craig Huber with Huber Research Partners. Go ahead
Thanks, Lisa and good morning everybody. Before I discuss our company transformation, I’d like to address the horrific tragedy this week in Orlando, where a TV news reporter was shot and killed and his photographer critically injured during the shooting spree. These journalists were shot while sitting in their car at the scene of a crime covering their local community. I hope all Americans can appreciate the efforts journalists make every day to keep them informed. Sometimes this involves putting themselves at risk and I assure you that Scripps takes great precaution to keep our people safe, including continually reviewing our safety measures and guidelines for field staff. Our hearts go out to the families and coworkers of these journalists as well as all of the other reporters who are on the scene and we thank them for their service to the public and the first amendment. In the last 5 years, Scripps has undergone two major transformations. The first in 2017 drove more than $30 million in cost savings through restructuring. We exited radio and created a platform of scale in local television. The second 2 years ago came after we exited digital audio and podcasting for tremendous returns and bought ION Media, an acquisition that catalyzed the creation of our profitable portfolio of national news and entertainment networks and opened up tremendous future opportunity to monetize spectrum in new ways. We have had three guiding principles for both transformations: the first to improve our near-term operating performance; the second, to set the company on a path of continued growth in the media marketplace; and finally, to perpetuate our mission of journalism and stewardship in service to the American people. Last month, we announced the start of a third transformation. And today, I’d like to walk you through the significance of that initiative to improve our margins, fuel our growth and best leverage the strength of our platform to serve Americans the critical journalism they need, the live sports day Crave and the premium entertainment they want to effortlessly enjoy. Unlike the layoffs and downsizing you are currently seeing in the tech and media space driven by the soft economy and over commitment to subscription streaming and the pull forward of revenue from the pandemic, we are not cutting costs reactively. Quite the opposite, what is driving us is a proactive plan that recognizes the power of our distribution platform and Scripps’ commitment to capitalize on the chaos and the media marketplace to drive greater profit from the disruption, again, in support of our mission to serve the American people. As Jason said, we expect to take $40 million of costs out of the organization over the coming year or so. We will start by reorganizing the company to reduce redundancy across the operating businesses as well as centralizing roles and consolidating management. Yes, that will absolutely improve our operating profile. But more importantly, the new leadership structure will allow us to more effectively focus our resources across the enterprise to execute against our strategic objectives and to grow enterprise value. With local television stations that stretch coast to coast and the collection of broadcast, cable and streaming networks that reach every American on any distribution platform, our two operating segments are far more alike than dissimilar. We are already realizing new ways to create value across the enterprise by leveraging the strength of our assets under this new alignment with Scripps News, original programming, advertising sales and soon live sports. The transformation will continue from there as we better leverage cloud-based technology to improve the efficiency and efficacy of our products for audiences and advertisers. That will include inside our newsrooms local and national as we commit to better, more relevant and higher-quality journalism enabled through better technology. As you will begin to see clearly, these moves are about positioning us for the future. As investors will know, linear television is under pressure. Pay TV subscriber counts continue their decline. The American audience is so fragmented that no one platform or service can capture the majority of them. and Wall Street is awake to the reality that SVOD services are never going to generate the margins that mainstream media has delivered. Linear TV is evolving, and this is where Scripps sees our opportunity. in linear television as the most powerful television reach platform, connecting the biggest audiences around news, live sports and entertainment, often now free to the consumer. Several quarters ago, I told you that we were operating with an all of the above strategy, resolved to pursue the growth of our over-the-air broadcast, distribute further and wider on connected TV and, of course, benefit from the incumbency of pay TV. All three are the distribution platforms of linear television. And it’s in that all of the above strategy where we see opportunity for Scripps platform in live sports. And I got to say, as we sit here today, witnessing the implosion of the RSN business model, it’s also why Scripps Sports has been getting a very warm reception in that marketplace. Our ubiquitous over the air, pay TV and connected TV reach through ION and the Scripps Networks has immense appeal for leagues looking to build new and consistent franchise viewing events across the national footprint. For us, we see the right live sports as an unparalleled opportunity to drive the value of our linear television streams even higher. Locally, live sports will draw young new audiences to our brand as fervent fan deploy digital antennas to watch their favorite local teams for free again. And if direct-to-consumer revenue is to be a material part of the future for leagues and teams – they realize that they’ll need a partner like Scripps with broad audience reach. Like live sports, news is also a critical content genre that defines linear viewing. News by its very nature is watched with urgency and timeliness, not on demand. Our recently rebranded national network, Scripps News, is the nation’s only 24/7 news network over the air, while also being fully deployed on connected TV services. But that’s just the beginning for Scripps News. We’re reaffirming our commitment to local journalism and expect to further integrate Scripps News content and brand within our local stations in order to support our local newsrooms and their responsibilities to the communities they serve. Over the years, you’ve asked me, are there natural synergies between your national news products and local stations? And under our reorganization plan, the answer is a resounding yes. And it will bring along better local and national journalism. So you see the company restructuring is a means to an end to become leaner, more agile and more focused. We are realigning the way we see our collection of assets, not just as two healthy businesses that as one enormously powerful distribution platform the largest holding of broadcast spectrum configurable to deliver local market depth and maximum national reach and drive new enterprise value in today’s ever-changing media ecosystem. I’ve been very fortunate to work with the team that knows how to deliver results. And all along, we have done what we have said we would do. Now as we embark on this latest transformation, we will do so again, improving the company’s operating performance realigning to capture greater opportunity and drive growth and all the while keeping our mission of service to the American people at the center of what we do. And now operator, we’re ready for questions.