Sure. First of all, relative to our sub changes, Craig, they improved in the quarter. We were down less than 2%, so some incremental improvement there. And then over the course of trailing 12 months, we're under 5% in terms of the decline. And then shifting to sports betting, well, it's sort of a top five category because it's rolled up in our travel and leisure category, which it's, by far, the driving segment of that. We also have like casinos and lottery and events, concerts, tourism, stuff like that in that. But probably now more than 80% of the category is travel and leisure. So it by itself would be a top five, it rolled up inside and leisure is now the second highest performing category, did surpass auto, which is the third. In terms of how we're thinking about it, it's -- sports betting is rolled out now and still less than half of our markets. I think some of our biggest states and opportunities are still to come. When we think about Ohio, we think about Florida. California. Right now, Louisiana is about to come on board. Maryland is about to come on board, New York is pending. So it's been a terrific two-year run. I think it's established in some of the early states of Indiana and Michigan. It just rolled out in September in Arizona, and there's big spending going on there, and we expect that to continue. And so as other states now come online, especially some of our bigger ones, we see a lot of opportunity moving forward. So I still think it's very much early in the game for some states, it's nowhere in the game. And for other states, it's settling into a normal advertising cadence. And look, I just think this is the beginning. I think as more of the country introduces sports betting, and it becomes more standardized, I think as we look at Europe and other places, the majority of spending in sports betting over the majority of activity in sports betting happens in game. That's not the case yet in the United States. And so as sports betting gets rolled out and there's laws and rules that kind of become standardized, the opportunity for a much more active and involved engagement within game, I think, is a big opportunity for us moving forward. But that's a couple of years down the road. So I think we have a couple of years of good development, launch spending. And then beyond that as it settles in, I think it moves to the next phase, which is its most active.