Brian Lawlor
Analyst · Benchmark. Please go ahead
Thanks, Lisa, and good morning, everybody. Well, we haven't even hit Super Tuesday yet, but we're well into the 2020 election. We've got a presidential incumbent campaigning in primary states, a dark horse billionaire advertising his way up the polls and a contested Congress with much to be lost or gained by both parties. The American people have a lot to keep up with over the next eight months. Scripps is one of the best positioned broadcasters to serve as a medium for this political messaging, especially after doubling the size of our portfolio and gaining more highly ranked stations in key markets. We've already begun to play an instrumental role in this democratic process. Scripps has a strong presence in a number of expected presidential swing states, including Arizona, Florida, Michigan, Nevada and Wisconsin. The early fundraising levels give us reasonably these states. We'll have well-financed races, as we enter the back half of 2020. We also own top stations in states with three of the most competitive U.S. Senate races, Arizona, Colorado and Michigan. And we have a toss-up Governor's race in Montana, where our cluster of five Number 1 stations receives a high percentage of the political advertising dollars. We will host 35 competitive U.S. House races in our markets, including New York City, Detroit, Phoenix and our two Virginia stations in Norfolk and Richmond. We also expect strong issue spending at our three California stations. Given the strong start to the 2020 election cycle, combined with the expertise and efficiency of Scripps' own dedicated political sales office, we now expect a record level of political ad revenue at nearly $200 million. Turning to core advertising, our third quarter momentum continued through the fourth quarter. We finished Q4 up nearly 5%. Strong categories include services, retail, home improvement and travel and leisure, all up double digits. Our rapidly growing home improvement category was up well over 20%. Our sales execution and the health of our local economies continue to drive the strength. And Scripps is proud to be a high quality and trustworthy partner to local businesses, who must reach all audiences in order to grow. Retransmission revenues, another strong story for Scripps, as we turn the page to 2020. As of January 1, we are now receiving our long-awaited retransmission revenue from Comcast and we will reset several other key contracts in the first half of this year. When those are complete, we will have to reset the rates on more than 60% of our pay-TV households this year, then we'll look forward to another 18% renewing next year. Turning to the Katz networks, we are extremely pleased with the excellent finish to the year. Fourth quarter revenue from five Katz networks was up 30% over the fourth quarter of 2018, their best quarterly performance since we acquired them. For the full year, Katz revenue was up 22%. Strong ratings growth and viewership across the networks, in particular Bounce, Court TV and Grit have driven significant growth in advertising revenue. 2020 is expected to be another great year for the Katz networks. The growth on Court TV will be fueled by more distribution and larger audiences, starting with two big events, the Harvey Weinstein trial, which just concluded this week and the Court TV original series, OJ25 which will continue beyond the first quarter. The fourth quarter marked two full years that we've owned Katz and as we've been telling you, the business continues to exceed our expectations. And, now, here's Laura.