Timothy M. Wesolowski
Analyst · Craig Huber with Huber Research Partners
Thanks, Carolyn, and good morning. We're coming off a record year in 2012, and broadly speaking, the first quarter unfolded about like we anticipated. We made good progress rolling out our digital bundle in the newspaper group, hiring experienced sales folks who are focused on selling digital advertising to our existing and new accounts and building the audience for our homegrown shows in the broadcast group. Two things that were a bit different than we expected tended to offset each other on the bottom line: some softness in spot advertising in a couple of TV markets and a slower ramp in spending to grow our digital business. And the comparison to prior year is muddied by a loss of political, the Super Bowl and last year's noncash charge. I'll try to hit on each of these factors as we walk through the results. Let's begin with a consolidated results. Revenues for the first quarter declined 4% to $199 million. More than half of that decline, about $4.5 million, was due to the absence of political advertising in the TV division following our record performance in 2012. Our costs and expenses for segments, corporate and shared services, were $188 million, that's a 1% decline over last year. And if you take out the incremental investment from the P&L in our digital operations, costs and expenses declined nearly 3%. The company reported a pretax loss of $7.6 million in the first quarter and that's basically flat from the first quarter of 2012. But the prior year included a non-cash acquisition integration charge of just under $6 million. You may recall that this noncash charge resulted from the termination of an agreement with the national sales firm of the stations we acquired. Net loss for the quarter was $2.7 million or $0.05 per share. That compares to a net loss of $4.4 million or $0.08 per share in the year ago quarter. Excluding that noncash charge, last year's EPS was a loss of $0.02 per share. Turning to the broadcast division. Revenue in the first quarter was $97 million, down $2.7 million from the first quarter of 2012. As you read in the release, the increase in retransmission fees, digital and national advertising were not enough to offset declines in local advertising and expected declines in political. While a couple of our local advertising markets were lighter than anticipated, we knew first quarter would be impacted by the loss of political advertising and the Super Bowl. Our TV portfolio does not include any CBS stations, and Brian discussed in our last call that the Super Bowl and March Madness provided upside for groups with CBS stations. If you take out the impact of political and the Super Bowl advertising, our broadcast revenues in the first quarter are up 2.6%. The division's performance was impacted by a solid national advertising that was up 4.6% for the quarter. But as I mentioned earlier, local advertising was a bit soft in the quarter, down 5% to $54 million. That was mostly within the services, which is our largest category, which was down 7%. Auto was up a healthy 8% even though we lost some local advertising late in the quarter. That happened when some carmakers moved previously booked schedules over to March Madness on CBS. Second quarter is looking stronger for us in both categories, and we expect to be on a more level playing field with the NBA Finals on our ABC stations, as well as the return of Dancing with the Stars and The Voice. There are other bright spots in the television revenue numbers as well. Total revenues in the 4 former McGraw-Hill stations were up 3.3%, a good sign that our recent acquisitions are performing well. Also, digital advertising revenues in the broadcast division increased 23% to $3.8 million. Our retransmission revenues were up a strong 35% year-over-year and we expect to see nice double-digit growth in retrans in 2013 and over the next several years. Expenses in broadcast fell nearly 2%, primarily due to lower syndicated programming costs. This was from our decision to replace expensive syndicated programming in the access hour with our own programming in a handful of markets. Our 3 Scripps-owned shows continued to perform well. The List, our newsmagazine that runs in access hour in 6 markets, is consistently growing in households and key demographics. In less than 6 months on air, The List's rating with women ages 25 to 54 ranks it as the 12th most-watched syndicated TV show nationally in that demographic. It beats shows such as Dr. Oz, Extra, Katie, Inside Edition and Steve Harvey. Let's Ask America, our company's access game show, is also showing impressive growth. In the February ratings period, the show grew 25% with adults 25 to 54; and 10% with women 25 to 54 from the November 2012 rating period. Finally, Right This Minute, our daytime program that's a partnership with Cox and Raycom, hit some big milestones in the last few months. Our syndication sales partners cleared the program in New York, L.A. and Chicago, giving us more than 60% clearance nationally. And we're seeing ratings growth from Right This Minute at the majority of our properties. Those of you that have been following us for a while know that taking control of our programming and driving ratings growth are fundamental to our long-term margin improvement plan and that plan is working. Our segment profit in the first quarter of 2013 was more than double that of the same quarter in 2011, the last nonpolitical year. And our segment profit margin improved by 7 percentage points. We still have work to do, but we've made a great deal of progress. Growing our segment profit margins remains a top priority. Turning now to the newspaper division. The story is all about starting the rollout of our subscription bundles and controlling expenses. We launched subscription bundles at 2 of our newspapers in late March. We plan to roll out the bundles in all of our markets this quarter and next. And while it's still early, we're encouraged by the results of other companies that are ahead of us on this path. Rich will talk more about the subscription packages in a few minutes. In terms of newspaper revenue, the trends we saw in the first quarter are broadly in line with what we've seen with newspapers in the last year or so. Total revenue in the first quarter was $99.5 million, down 4.7% from the first quarter of 2012. Advertising and marketing services revenue was down 5% compared with the year ago quarter, that total was $63 million. Local advertising was about flat at $20 million. Classifieds came in at $18 million. That category continues to struggle, as you know, and was down more than 9%. Preprint and related products were down 6% to $16 million. And national advertising was down 21% to $2 million. Digital revenues rose 3% to $7 million. Pure-play digital revenues increased 13% over the year ago quarter. Digital revenue tied to print classifieds struggled along with weakness in the individual verticals. Revenue from subscriptions decreased 3.6% to $30 million, driven largely by weakness in single copy and home delivery volume. That number was not impacted by the subscription bundles. As I mentioned, we had only rolled this out in 2 markets and they were in the last couple of weeks of the quarter. Total segment expenses decreased 4% to $94 million. Newsprint expenses decreased 8% due to lower volume and lower price. First quarter segment profit in the newspaper division decreased 17% to $6 million. Now I wanted to spend a minute talking about the investment we are making through the P&L in our digital capabilities. Recall that our digital efforts support both the TV and newspaper segments. And the 4-platform strategy is critical to success in each of our 26 local markets. The lion's share of our spending is directly tied to converting our digital efforts into dollars. Our combined digital revenues in newspapers and TV was about $40 million in 2012 and we'd be disappointed if that number didn't about double in 2015. Our spending falls into 3 roughly equal buckets: dedicated sales resources or feet on the street; a streamlined process for salespeople to take an order, get it served and bill it to the client; and third, a heavier production of content. First, feet on the street. Through the end of April, we added 35 digital-only salespeople to the team and we plan to get to 100 by year end. We expect to see the positive impact of those new hires on our digital revenue by later this year. Second, the investment in a more streamlined digital revenue operations process will also help us increase revenue. That project's on track. Through the year, we'll be implementing new technology workflows in a much more efficient process that will free up our sales teams to spend more time face-to-face with clients and prospects. We expect to roll out the new sales management system to the television markets this fall, and we'll follow with our newspaper sales teams early in 2014. Finally, in addition to veteran salespeople, we're hiring veteran journalists to create premium news content across our properties. This is an investment in creating the kind of in-depth and exclusive local content people will pay for. That's critical to the success of our 4-platform strategy. And I'd like to finish this morning with a look at our cash position, and finally, our guidance. Our cash position remains strong at $221 million compared to $243 million at the end of the fourth quarter, largely down because of normal seasonal factors and our share repurchases in Q1. In November, you'll remember the board approved a share repurchase authorization that would allow us to buy back up to $100 million of our shares. We repurchased 942,000 shares in the first quarter for $11 million. And our cash on hand of just over $220 million is still more than our debt of $192 million. I'll wrap up my presentation with a review of our guidance. You can read what we've said in our release, and I just wanted to touch on a few things. In February, we said full year shared services and corporate expense would be in the $60 million to $65 million range. We've trimmed that back to the lower end of the range at $60 million. That's because while we're off to a good start, the hiring of digital salespeople has gone a bit more slowly than we expected. We're looking for seasoned salespeople and we're taking our time to make sure we have the right ones. Also, we said we expected TV revenues to be down high single digits for 2013. Due to the first quarter results, we now expect that decline to be about 10%. But don't read too much into that though. Our previous view had us down 9%, so this is really a minor adjustment. And for the second quarter, we expect television revenues to be down low single digits because of the loss of political revenue. Backing out political, we expect our total revenue to be up in the mid-single digits. Television expenses should be about flat. Newspaper revenue and expenses are expected to be down in the low single digits. The decline in expenses should be greater than the decline in revenues. Again, see our release for the full details. And now, let's hear from Rich.