Jon Barker
Analyst · Piper Jaffray. Please proceed
Thank you, Rachel. Good afternoon, everyone and thank you for joining us today. I will begin by reviewing the highlights of our second quarter performance, and then discuss our strategic initiatives that are driving market share gains as well as thoughts on the remainder of the fiscal year. Robert will then go over our financial results in more detail and review our outlook, after which we will open up the call to your questions.We are pleased with our second quarter results, which were above our expectations on the top line and towards the high-end of our outlook on the bottom line. For the quarter, net sales increased 4.2% to $211.8 million. Comparable sales increased 1.7%, which was better than expected due to continued strong performance across our mature stores and e-commerce platform.Gross margins declined 100 basis points for the quarter largely due to product shift -- mix shift and we had 90 basis points of operating expense deleveraged. We reported adjusted diluted earnings per share of $0.13 for the quarter. Robert will provide additional details in his section.Before reviewing our Q2 comp results in more detail, I want to take a moment to discuss the industry backdrop. The competitive environment and our key growth strategies that are driving our market share gains. The outdoor sporting goods category remains highly fragmented with over two thirds of all firearm units sold by independent dealers.Given recent industry rationalization and changing competitive dynamics, including the category exit decisions of some competitors, we remain one of a few national retailers dedicated to outdoor sports, including hunting and shooting. We offer an expansive breadth of assortment at everyday low pricing with a high level of customer service. This offering combined with ongoing success of our merchandising initiatives, customer acquisition and engagement focus and omni-channel strategy is driving our outperformance relative to the industry, which was evidenced in our second quarter results.Importantly at the front of our initiatives was a focus on innovation, which further differentiates us in the marketplace. The pace of innovation at Sportsman's Warehouse and the pipeline of innovation we see going forward, reinforces our confidence in our ability to build on these market share gains.I will now highlight a few of these initiatives and the progress we're making against them. Beginning with merchandising. During the second quarter, we continue to expand our exclusive product offering within our Killik, Marquee outerwear brand, including a new camo pattern for the fall. While we only recently launched this four weeks ago, we're already encouraged by the strong customer reception to the quality of the product and the value proposition of this private-label brand.As we said before, we will continue to increase our exclusive product penetration in other categories as we move throughout the year, including optics, backpacks and several unique firearms offerings.Turning to our strategies around customer acquisition and engagement. We are particularly encouraged by the early performance of our previously announced partnerships with select licensed firearm dealers across the country. This allows customers that don't have a Sportsman's Warehouse nearby to shop and buy the largest assortment of firearms of any national retailer through sportsmans.com and then pick up the firearm at one of our partner locations.As of the end of the second quarter, we expanded our network of third-party FFL partnerships to a total of 130 partners and 16 additional states outside our regions. Through a combination of our retail footprint and the FFL partnership program, we now serve 41 states and covers 67% of U.S population within a 45 mile radius.While still early, the trends of both volume and average unit retail price of these firearms is very encouraging and another proof point that Sportsman's Warehouse as a unique assortment that is not available at any other retailer. Over the coming months, we plan to continue on expanding these relationships with license firearms dealers with a goal of offering our assortment to a majority of U.S population within a short drive.As we scale this program into further our new customer acquisition efforts, we began testing marketing outside of our existing store regions to drive awareness of this program. We will continue to test these marketing strategies as the year progresses.Our newly launched used firearms program where we buy except trade-ins and sell used firearms is now live in five stores and online. While still early, we’ve seen over 70% of used guns, gun transactions turned into a trade up. Based on these initial results, we believe the service has the potential to drive increased customer engagement and strengthen customer loyalty, ultimately improving customer lifetime value. Given the margin profile of a used gun sale, these transaction have been accretive to the mix.Our loyalty program remains a key component of our customer acquisition and engagement strategy, and we experienced continued growth in Q2. We now have over 2 million members driving 48.3% of our revenue. As an extension of our loyalty program, we're on track to launch in October our new Sportsman's Warehouse credit card program through a partnership with Alliance Data. This will provide greater access to credit for our customers through both a cobranded Visa and Alliance backed credit programs. These programs will provide best-in-class benefits such as industry leading points accumulations and a variety of financing offers we believe our customers will find valuable.Another new service we're providing as part of our focus on customer acquisition and engagement is the introduction of free ladies only concealed carry training classes. While we've always had training classes available for all customers, we thought it was important to create an informative inviting environment for female customers who want to learn to use a firearm with proper instruction in a safe environment.Moving on to our omni-channel strategy. We now have completed all three of our plan store opening for this year. These standard format stores result in a 2.4% square footage increase in our Lansing Michigan, Murfreesboro, Tennessee and Fort Wayne, Indiana. We are excited to announce that we are on schedule to open our first small format test concept shop in the fourth quarter as we focus on innovation and leveraging our expertise in outdoor sporting focus.This small format concept shop will include a family-oriented indoor range and will be branded legacy shooting center. The center will be physically located in the same building as our new corporate office and will consist of an indoor firearms and archery range utilizing the highest level of technology and safety tailored for all firearms and archery enthusiasts.In addition, this facility will offer educational services, repair services in an extensive assortment of product related to these categories. Our goal is to provide a safe, fun and family-oriented experience to our customers.Turning on to e-commerce. We continue to be very pleased with the strong results from our new website sportsmans.com and the success we’ve seen from buy online, pickup in store feature. Our customers enjoy both, given the convenience it provides and we view this as an opportunity to further engage our customers when they visit our stores to pick up their purchases.For the second quarter, buy online, pickup in store orders increased over 80% versus the prior year. In the second quarter, we also launched ship from store, utilizing our omni-channel capabilities to ship product directly from a store to a customer's home. This new feature improves customer service, reduces transit times by shipping from an in-region store and leverages our in-store inventory.Shifting gears to our Q2 comp performance and the composition of our second quarter comparable sales results. Firearm units across the company again performed better than the adjusted mix data nationwide and within our states. This performance reflects our dominant positioning within the firearms industry, leveraging our extensive offering with value-added services that are driving customer acquisition and engagement.For the second quarter, firearm units increased 3.3% driven by growth across a broad spectrum of firearm products. Firearms and ammunition sales increased 5.3% in Q2 2019. Weather challenges in early Q2 impacted camping and footwear categories, which decreased 3.2% and 1.8% respectively, which was offset by fishing and clothing increases of 4.3% and 3.3%, respectively.In terms of our view of the industry backdrop as we enter hunting season and look to the rest of the year, our confidence continues to grow in the market opportunities as some retailers lessen their focus on hunting and shooting sports, and as the mix data becomes more stable.In summary, we are pleased with our second quarter results on the -- both the top and bottom line. Our omni-channel investments combined with the progress we’re making on our innovative strategic priorities, differentiates us in a consolidated, but still fragmented industry, and strengthens our competitive position as we focus on driving continued share gains. As you saw in our press release, we are narrowing our full-year sales guidance and reiterating our EPS guidance. At this point, I will turn it -- which -- I’m sorry, which Robert will discuss in more detail.Finally as it relates to tariffs, we continue to work with our vendor base to understand the impact and identify the most effective way to offset the tariffs were possible. These actions may include vendor negotiations, sourcing actions and where necessary and appropriate pricing action.With that, I'll turn the call over to Robert to discuss our financials.