Claudia Goldfarb
Management
Thank you, Cody. Good afternoon, everyone. We appreciate you joining us today. 2024 was a defining year for Sow Good Inc. We experienced explosive growth in the first half, followed by a sharp slowdown in the second. Building an entirely new category and product line from the ground up comes with inherent challenges. Like many entrepreneurial innovation-driven companies, we had to navigate the growing pains of bringing something truly new to market. The two most significant challenges we faced, which heavily impacted the second half of the year, were product melting issues and increased competitive pressures. We have addressed the melting issue by enhancing our packaging to improve product integrity and implementing temperature-controlled shipping where necessary. As for the competitive landscape, the market saw an influx of low-quality, cheap imports from China, which negatively impacted consumer trial and slowed adoption. At the same time, competition escalated with the entry of major global candy companies, as Mars entered the category in Q4 and Hershey followed in Q1 of this year. We are tackling this new reality head-on with a proactive and aggressive strategy. Expanding our retail footprint, opening new doors, strengthening our presence in key markets, and continuously innovating and expanding our product portfolio to keep our assortment fresh and exciting. Despite these obstacles, our team remains incredibly proud of what we have built in such a short time, and we are fully committed to navigating these headwinds. Fortunately, we are seeing early signs of recovery in our sales pipeline for candy in Q1 of 2025. While the rebound is gradual, we have a clear and strategic path forward in the freeze-dried candy market. The challenges of the past nine months, while difficult, have also created opportunities to think outside the box and drive innovative solutions for both sales growth and cost optimization. At Sow Good Inc.'s core, we are innovators and manufacturers with deep expertise in food production. We are leveraging that experience to expand into adjacent categories with significant growth potential, which I will discuss further during my closing comments. We are excited to return to our innovative roots, but the next six months will require focused execution and discipline. Our priorities remain clear: expanding candy distribution, reducing costs, optimizing our manufacturing footprint, and successfully launching new product categories. Each of these initiatives plays a crucial role in our long-term strategy. While significant challenges remain, we are confident and steadfast in our ability to navigate them successfully. I will now turn it over to Brendon Fischer to review our Q4 and year-end 2024 financials. Brendon?