James Schutz
Analyst · Dan Trang from Stonegate Capital Partners. Your question please
Thank you, Bob. I would like to cover two topics on today's call and then open the call up to investors for question-and-answers. First, spend a minute discussing our new focus on dermatology and in second, spend a moment on our new prescription scar management product Celacyn. First, dermatology. Bob and I spent much of December on a road show for this recent financing that Bob just discussed. Talking about the new and improved Oculus and our new focus on dermatology. We viewed it as our coming out party or the unveiling of our new plant and while speaking with targeted institutional investors on the road show, we got great feedback on our point of attack. Speaking of which, in our January financing we picked up two handfuls of new buy and hold institutional investors that we are pleased to have as new shareholders. Bob did a great job in cutting out the fast money funds in the financing and we seem to be holding steady at or near their financing stock price if you look at the comments, stock price at OCLS and our tradable warrants at the ticker symbol OCLSW. So during the road show one of the questions we got over and over was why dermatology. Oculus used to partner everything and you finally picked a therapeutic area so why derm. And our answer is and was as follows, our old partnership strategy had its pros and cons. Certainly the pros were where we got to establish the safety and efficacy of our Microcyn products in multiple markets via our partners efforts. We gained knowledge via these partners on a wide variety of therapeutic areas and the biggest plus or pro was we didn’t spend the money necessary to hire a direct sales force. But on the other hand the disadvantages of our partnership strategy were we had no control over the sales process. Of course our partners controlled that. Our partners selected the priority of our products in their product portfolio and we didn’t get to pick that. We had indirect contact with our customers and as a result found it really difficult to maintain sustained controllable revenue growth. So on March of 2014 following the IPO of our surgical drug company, Ruthigen we reconstituted our Board of Directors and management team. Our new Board has a strong background in sales, marketing, strategy, and dermatology. So this new team including the Board commenced the strategic realignment of our business and in evaluating our various market opportunities we concluded that our dermatology opportunities was the most attractive for the following reasons. Our Hypochlorous Acid dermatology products has generated 145,000 prescriptions written since 2011 supported by four excellent clinical studies showing a reduction in itch, pain, scaring, and harmful inflammatory responses. The slide is of just the U.S. atopic dermatitis market is estimated to be somewhere between $500 million and $700 million per year. Dermatology call points were concentrated with approximately 4000 dermatologists writing 75% of the scripts or prescriptions meaning that they can be covered by a relatively small sales force. Dermatology patients tend to be more affluent and less reliant on Medicare or Medicaid which we think translates into stronger product pricing and margins. IMS data, which is pharmacy level data shows that dermatology sales ramps are quick to peek in six to nine months quickly covering sales expenses and as a result of all these factors, dermatology companies tend to have higher valuations as evidenced by over the last two years many of the small to medium size dermatology companies have been acquired at very attractive valuations. So with our new Board and all the homework we did to study the dermatology market and with the Board’s blessing in the fall of 2014 as Bob mentioned, we hired a sales team of 20 direct sales people and nine sales staff in support via telesales. And we placed this new team geographically based upon IMS data targeting heavy physician prescription writers. As Bob said, we’re off through a good start and really excited about our pipeline of products in dermatology both Microcyn and Hypochlorous Acid base and in the future with other actives. In Europe we will not build a derm sales force but instead find country specific dermatology distributors for our great products. Indications over there are acne, scars, atopic dermatitis and skin procedures. Really excited to see what happens this spring in Europe. Last topic before we open it up for Q&A, we are very enthusiastic about our new prescription scar management product Celacyn. We conducted a double blind controlled clinical study at four sites in the United States. In New Mexico, North Carolina and two in Texas head to head against the silicon based scar product. End point from the study included scar vascularity, viability, height, the total Vancouver scar scale, pain and itch, and we’re pleased to report that Celacyn outperformed the control in every category of measure. So with that clinical trial in hand we got through the FDA process and then right before the Holidays we loaded Celacyn into pharmacies across the country and our growing direct sales force just launched Celacyn last week. We’re very pleased with physician response and truly enjoy being the only prescription scar management product on the market. For those of you who have access to IMS data you’ll be able to track our efforts, our sales efforts at the pharmacy level, and for those investors who do not have IMS data feedings we’ll keep you posted. On the other side of the Atlantic, armed with that same solid clinical data we received European approval for Celacyn this last fall, and we are targeting the launch throughout Europe this spring. We like data here with that driven so a few thoughts on the market opportunity for Celacyn. Approximately 42 million surgical skin procedures are performed in the U.S. each year according to the – group in 2009. 62 million scars are formed annually according to CDC. And according to Frost &Sullivan Data, 169 million existing scars in the United States can be characterized as hypertrophic or keloid which in plain English means raised and red color scars due to hyper granulation or over growth of the repairing tissues. So some obvious markets for the data that I just described, surgical scar revision there is approximately 250,000 procedures each year according to Frost & Sullivan. In cosmetic surgery our data shows approximately 6 million skin surgery procedures that’s hard to say, skin surgery procedures each year and last data points 3.4 million procedures each year in the U.S. just to remove moles. So we think the surgical scar revision market, cosmetic surgery, and mole removal all fit nicely into this dermatology call point. Well my older and wiser colleague to my left here reminds me that we can’t do all that I just prescribed as fast as I would like with our 20 plus 9 sales force. But nonetheless my point is that we are in a large market with a unique product and a unique position being the only prescription scar management product. So we covered the numbers in the quarter, Bob provided a peak ahead at our future growth, we spent a few minutes discussing our new derm efforts and highlighted our new Celacyn prescription scar management product. Thanks for joining us today and Jonathan if you will we’d like to open the line for questions.