Hojabr Alimi
Analyst · Stonegate Securities
On Atopic Dermatitis, again, Quinnova, they are doing a fantastic job. They have registered in that, participated in multiple dermatology conferences. So far they have several key opinion leaders that are doing some marketing trials for them. So they're trying to get as much exposure as they can in these dermatology conferences. I attended one of them. They had several key opinion leaders there. And most importantly what they are doing is they are asking physicians not so much marketing, but they're asking them, "Where do you use this product," and how else can we go back to other dermatologists and say, "Hey, based on these types of feedback you're getting, this is how best you want to use the product to get the best efficacy." So I think that's the majority focus on the Atopic Dermatitis. Again, 19 million patients, large market. But please keep in mind, there are other products in the market as well. What they see and what we see in terms of visions we are sharing in dermatology is, this is one of the Microcyn-based products in dermatology that they're putting into the market. And as they're getting really good feedback, then the next one would be the scar reduction, hopefully, is going to get launched followed by, there are 2 additional products, Microcyn-based, that they already have planned, which we will not announce until they're ready and they will launch. So there will be multiples of this product that they would be marketing, hopefully, next year. And that's why we're so excited about the dermatology market. Also, last point is we will have a New York Analyst Conference Day, which are we are going to make this announcement, actually, I just remembered. The announcement will come out -- we announced this in regards to an Analyst Day next Monday in New York. But as you're all aware, based on the damage that has been caused by the storm on the East Coast, we are canceling that event, and then we are rescheduling it for the end of November and please stay tuned for that announcement. The reason I bring that up is that there are 2 key dermatologists that are going to be on the panel and 2 surgical physicians, and none of them are paid by us. And that would be moderated by analysts and it will be open to institutional investors, high net worth, and analysts, and we will be broadcasting that both on the Internet and they can actually attend via phone. So you guys can directly ask them if you have any questions about their feedback on safety and efficacy. Sorry for the long explanation.