Jeffrey Fallows
Analyst · Cowen. Please go ahead
7:24 Thank you, Tyler. Looking back over 2021, we made big strategic strides in the midst of a tough global environment. However, as Tyler mentioned, it is very clear we still have work to do. After an acquisitive 2021, we entered 2022 with Canada's top innovative cannabis platform, a joint B2C and B2B offering that mimics large CPG companies and offers a unique opportunity for investors to gain access to higher-margin branded products. 7:55 Furthermore, the strategic decision to focus on larger, more consistent customers enabled Valens to operate more efficiently, generate higher margins through higher volume outputs, provide consistent manufacturing revenue and improve working capital. We are already starting to see momentum from this realignment and anticipate the benefits to flow through to revenue and gross margin growth through 2022. 8:20 We successfully increased our Canada-wide provincial listings by 21% to 219 at the end of Q4 2021 compared to 181 at the end of Q3 2021. We further expanded this to 255 at the end of January 2022. As expected, we have seen this translate into sales momentum in Q1 2022, and investors should expect growth in this area. Going forward, we will be removing underperforming listings that we have accumulated through acquisition and putting more resources into successful listings to drive utilization and profitability. 8:58 We introduced product listings as a benchmark metric during 2021 as we believed at the time that this was the best way to demonstrate to our investors the progress we were making in our branded product strategy. Starting in Q1, we will no longer be referencing this metric, but instead, we'll be giving our shareholders update on our market share. We now have a well-placed portfolio of brands in the market and expect to see strong momentum and market share gains from these and other listings achieved in 2021 throughout 2022. Said more succinctly, we are now a branded product company and market share will be a key indicator of our performance. 9:37 I want to highlight some of our product and brand achievements in 2021. Verse BC God Bud 28g was the number two best-selling SKU across all categories in Alberta, British Columbia, Ontario and Saskatchewan during the three months ended January 2022 based on Hifyre (ph) data. Estimated share of the cannabis-infused beverage category increased to 10% in Q4 2021 from 9% in Q3 in Alberta, British Columbia, Ontario and Saskatchewan based on Hifyre data before the commissioning of the Pommies facility. This puts us in the top three in market share in Canada. One of our partner brands hold the number one position in topicals in Canada. In January 2022, Valens achieved the eighth highest market share of all licensed producers in Ontario with Verse BC God Bud 28g as the number one best-selling SKU across all categories based on OCS depletion data, encompassing online sales to consumers and wholesale sales to private retailers. 10:39 With the majority of our large capital projects behind us, we expect to showcase the Valens low-cost manufacturing capabilities in 2022 with the launch of several new products within our verses and make a brand portfolio designed to drive greater volumes and increased production efficiencies. 10:56 Going on to our US strategy. Green Roads generated $5.7 million of revenue in its first full quarter of consolidation from $4.7 million in a partial third quarter consolidation. Subsequent to quarter end, Green Roads launched its first-ever brand campaign on the day. This campaign was designed to showcase Green Roads solutions, simplify the buy decision and increase the frequency of interaction with our customers. Through the launch of this brand campaign and a newly rationalized product portfolio, we aim to deepen our penetration into existing channels, including convenience, smoke and vape and independent pharmacies as well as expand our reach into new channels, including chain pharmacies, mass market retail, specialty stores and pet stores. 11:43 We are focused on maximizing our manufacturing capabilities across the Green Roads product line with opportunities to leverage Valens' industry relationships to drive additional B2B partnerships, increase asset utilization, support a strong margin profile and capture additional market share. With a sophisticated online marketing strategy and a robust e-commerce platform, we have realigned our distribution channel strategy to better leverage the online direct-to-consumer market. Our e-commerce platform, along with our portfolio repositioning will contribute meaningfully to top line revenue growth and continue to improve our margin profile. 12:21 As investors have seen from recent announcements, we have now entered the growth and optimized phases of our business plan, which are focused on maximizing sell-through, driving higher utilization across our facilities and pursuing optimization initiatives to ensure we remain operationally agile. We are working to position ourselves competitively in the market, particularly as we navigate the ongoing logistical and inflationary challenges and retail price compression across several categories in the current Canadian environment. 12:53 As we discussed during Investor Day, through our integration initiatives, we have eliminated a number of overlapping functions and centralized some shared services across different business segments. We have invested in automation, such as the commissioning of the Pommies facility, an automated edible manufacturing equipment, packaging lines and pre-roll machines. We expect further automation to happen over the coming months as we continue to push towards profitability. We are also optimizing our product portfolio to eliminate both underperforming product SKUs and those that were not aligned with our go-forward strategy as well as realigning certain brand offerings to better address consumer demand opportunities. 13:36 Finally, we have made advancements in our biomass sourcing strategy by leveraging existing relationships and buying power as the largest purchaser in the country to source biomass at low cost. While we believe these changes will make material positive financial and competitive impacts on our business, there is still much work to be done. We entered 2022 as an innovative, branded product company with a larger total addressable market, a broader product offering and opportunities for growth and greater competitive advantages than we had when we started 2021. This was the promise we made to our shareholders at the beginning of last year. 14:17 Looking forward, we laid out some very specific benchmarks in our Investor Day that clearly set out our objectives for 2022. Number 1, to be a top five player in Canada in vapes, edibles and beverages. Number 2, to be a top 10 player in Canada in flower products. Number 3, achieve gross margin improvement and positive EBITDA by Q4 2022. And number 4, expansion in the US market as permissible under federal regulation. 14:52 Finally, we rolled out revenue and EBITDA guidance for 2023. Revenue of a minimum about $225 million and adjusted EBITDA margins of greater than 10%. I'll now turn the call over to Everett to discuss industry trends and capital markets activities. Everett, please go ahead.