William McLaughlin
Analyst
Thank you, Mark, and thank you for joining us today for Select Comfort's second quarter 2011 update. Let me start by saying that second quarter was another important step toward a record year for our company, with operational and financial successes across the business. And more important, second quarter, again, demonstrates the growth potential of this business. We continue to make steady progress toward goals to enhance our position as the leader in quality sleep and to consistently deliver profitable growth. Since recovering in 2009 from the macroeconomic crisis, we've now increased the operating profit performance year-over-year for 2.5 years or 10 consecutive quarters. Second quarter operating profit was at a record level, both in dollars and margin rate, building on first quarter achievements. In the second quarter, revenue increased 16% supported by company-controlled channel comp increase of 20%. We continue to outpace the industry. And operating profit increased 77% versus prior year, with a margin of 10.9% reflecting focus on profitable growth to accelerate earnings. And we ended the period with a cash and marketable securities balance of $98 million and no debt. What's important to note is that we maintained a strong cash balance during our seasonal low quarter. As we look at current and future performance, there are 5 key competitive advantages that contributed to second quarter success, and we expect them to continue to help drive long-term profitable growth. They include proprietary products, the Sleep Number brand, distribution and store strategy, the margin and cash potential of our overall business and people and culture. First is the unique line of Sleep Number bed and bedding products, which feature personalized comfort and other attributes that address real consumer needs. With unmatched value that consumers are just beginning to discover, our products have significant growth and share potential. This is evidenced by our more developed markets, where we estimate market share to be 2 to 3x the national share -- national average share of just 5% of the total industry revenue. Second is the Sleep Number brand, which is a young iconic national brand that only fully transitioned from Select Comfort during the past year. Our most immediate source of growth is increasing consumer awareness of our brand and also ensuring that they know where to find it. The size of this opportunity is measured by brand awareness relative to industry share leaders. Today, top of mind consumer awareness of the Sleep Number brand is only about 25% that of the leading mattress manufacturers, and awareness of our 375 stores is far less than leading mattress retailers. We see a general correlation of awareness to share, which suggests significant opportunity to fuel growth as we increase awareness and understanding of the Sleep Number brand and its exclusive distribution. Our third advantage is distribution and optimization of company controlled selling channels, our retail stores in particular. We are still learning the potential for how high we can take sales per store. We also are determining the total number of stores to ultimately target. We are investing in local media and adjusting store base with a careful eye on maximizing each store and developing each market. It is clear that significant growth opportunities remain in the United States, which will be our distribution priority for the next several years. Fourth is profit margin and cash generation, taking advantage of our vertically-integrated business model to accelerate earnings and self fund organic growth. Our goal is to achieve a cash balance designed to sustain investments through market hiccups and to take advantage of our core business investment opportunities. Our intent is to continue increasing operating profit margin from the historic high rates of 9% to 10% to targeted 12% to 15% in the coming years. People and culture is our fifth advantage and likely our most important. A highly engaged and aligned team of mission-driven individuals is key to customer satisfaction and to sustained growth. Our goals will include maintaining and building on record employee engagement levels and to ensure retention and productivity, all contributing to long-term success. As I stated earlier, leveraging these competitive advantages contributed significantly to second quarter performance and will continue to be our focus during the second half of the year and beyond. In the quarter, we continued to advance our first competitive advantage, our Sleep Number products with the relaunch of our top-of-the-line i10 model. It included a $200 price increase to reflect enhanced features, and we defined success by mix, by maintaining or increasing participation in overall sales. The relaunch has been successful. Next week, we will continue advancing our core line specifically the upper 2/3 of our line. The Performance Series and the Innovation Series will be relaunched and enhanced, featuring exclusive Sleep Number dual-air technology inside to help consumers better understand what makes our beds so unique. Prices on these models will increase $100 to $200 per unit. We've consistently pointed to our second competitive advantage, the Sleep Number brand as the top priority for this year. More specifically, our focus is on increasing consumer awareness in consideration of our unique products and where to find them in our dedicated stores, website and call center. During the quarter, we made significant progress against this goal particularly during the Memorial Day consumer event. Building on learnings from the first quarter and President's Day, we again employed national TV advertising along with evolving creative and advancing digital presence. We expect to continue this formula in the third quarter to support the Labor Day event, which is our largest and most important event of the year. Third is distribution, and leverage of company-controlled selling channels, which remains an area of focus and opportunity for growth and more significantly, margin expansion. Average sales per store now just under $1.5 million is near peak historic level and is 25% greater than a year ago. Selling expense in the quarter was 24.2%, which represents a 300 basis point improvement versus prior year, the result of increased revenue per store. Two perspectives to help you better understand our focus on the margin expansion opportunity within distribution in stores. First, all else being equal, if we sold less than one additional bed per store per week, we'd add an incremental $100,000 to average annual sales per store. And when you roll that up, it equals about $0.13 of incremental earnings per share in a year. Second, while our average sales per store is again nearing $1.5 million, at the end of the second quarter, 13% of our stores were already generating over $2 million and more -- or more on a trailing 12-month basis. This demonstrates our opportunity to significantly continue increasing store throughput and margin expansion. In the second half, we'll continue to focus on selling leverage. We expect a slight increase in net stores primarily focused on completing the pilot program of non-mall stores, which continues to perform well. Our fourth advantage involves one of the most significant changes in our approach following the macroeconomic crisis, which is our focus on profitable growth and conservative balance sheet management. While we will continue to invest in strong long-term top line growth, we are even more committed to margin expansion to accelerate earnings. We now have the potential this year to approach a 12% full year operating margin. We also are on track to remain debt-free, with cash and marketable securities balance nearing our target for minimum cash balance plus a reserve to invest in organic business growth opportunities. Lastly, the past quarters saw changes in our organization structure and leadership. These changes offered insight into our growing ability to develop and promote from within in order to sustain our unique culture and minimize transition risk. We were sorry to see 2 long-term colleagues leave, yet happy for them to be able to follow their life plans. It is equally exciting and rewarding to see Wendy Schoppert assume the responsibilities of CFO; Shelly Ibach to expand her responsibilities as Chief Operating Officer; and Kathy Roedel to focus on accelerating the development of our products, service, supply and supply chain capabilities. Going forward, we will continue building our internal bench and selectively hire outside to add needed skills. The first half of the year has been very rewarding both for what we've achieved and how it has been accomplished. We've driven record performance by advancing competitive advantages and sources of long-term growth. Our products, the Sleep Number brand, distribution, profit margin and cash and people and culture. I'll now turn the call over to Wendy to provide more details about second quarter performance and our outlook for the year.