Mohan Maheswaran
Analyst · ROTH Capital. You may proceed with your question.
Okay. So a lot of questions there. Scott, let me see if I can remember him. So the first was the pipeline itself. Yes. So the $850 million covers everything in our pipeline. So it's from concept through design, through the production stage, to the end of production. So we capture everything. Of course, once it's gone into design wins, our confidence level starts to increase quite dramatically that that opportunity pipeline is going to lead to revenue. But until it does, we don't, really consider it to be a revenue. That's why I say 40% typically is converting. Obviously once it gets into production, then our confidence level gets very high and then we monitor the production ramp. So, that's the first thing. And then on a geographical scale, yeah, I think revenue wise about 50% of our business is from China. And about the rest is the rest of the world, Europe and North America. Important to note that about 35% is consumed in China. So even though it building in China, a lot of that may be shipped outside, but the funnel is interesting because a lot of the opportunity about 75%, I would say is outside of China. And part of that is just the maturity of some of the regions now. North America is starting to really ramp it's designing activity on LoRa as in Europe. And, as I mentioned, some of the used cases, for example, in Americas, smart home is a very big opportunity in the Americas, smart utilities logistics very big in the Americas. In China smart utilities continues to be very big, but smart city also is a very big opportunity in China and industrial IOT. And then in Europe, it's utilities logistics and industrial IOT. So it's a little bit of a mixed bag across each different region, which is very nice to see actually and these are just some of the segments. Obviously I'm naming the big ones, but we have a lot of other opportunities, healthcare and agriculture and all those types of things, but these are the big ones. And I think that really starts to again, put a real -- some real clarity behind why we believe LoRa is going to be extremely successful.